PROCESS OF INTERNATIONALIZATION IN
HIGHER EDUCATION ON THE EXAMPLE
OF MEGATREND UNIVERSITY
Ana Jovancai
Katarina Zakic
INTRODUCTION



Education is one of the most important aspects in people's
everyday life. The society cannot improve and move on, if it
doesn’t have good educational system, good teachers and
good students. In order to achieve that, one country does
need to invest heavily in its educational system.
Examples from all over the world are telling us that our
country needs to do the same thing. China, Japan, USA,
Germany and France are countries from which we can
learn a lot. Although Serbia doesn’t have so many financial
resources to develop such a good educational system that
this mentioned countries have, that doesn’t mean that we
don’t have to try.
State primary, secondary schools and universities have
been the core of the educational system in Serbia for
centuries. Also there is tendency in our country to send a
lot of our students abroad to study. Before the II World
War usually students from Serbia went to Germany and
France to study. After the II World War because of so many
possibilities to go every way, students from Serbia usually
went to USA.
INTRODUCTION

The time has changed and there is quick and emerging
change in the educational filed in this country. The main
focus of private investors is opening private schools is
at the level of faculties. Megatrend University is pioneer
in that filed, since it celebrates 25th birthday this year,
and since it opened first private business school in
Serbia.

There were three stages of developing our University:
firstly, we started with forming the business
schools/faculties and with forming educational
programs; secondly, we invested in building our facilities
and developing the domestic market; thirdly, we started
with the new phase in our development and that is the
process of internationalization.

Process of internationalization at Megatrend University
has three levels: there is a plan to bring foreign students
to Serbia and also to send our students to foreign
countries; than to exchange professors with other
Universities and at the end to start with our
educational programs in English language.
INTRODUCTION




Currently, Megatrend University is in the
phase of development and
internationalisation where we endeavour
to expand our operations globally.
Megatrend University has internationally
recognized educational, scientific and
artistic programs, harmonized with
Bologna declaration.
Megatrend collaborates with most
respectable national and foreign
universities and scientific institutions,
thus it has an international academic
network, which allows circulation of its
scientific research in educational processes.
Cultural cooperation and exchange
programs organized by University’s
International Cooperation Department
actively contribute to the improvement of
relations between our country and the rest
of the world.
IMPORTANCE OF INTERNATIONALIZATION IN IMPROVING
QUALITY OF HIGHER EDUCATION



Ranking lists of
universities
Competitive strategy
Access to international
environment for
professors and students
PROCESS OF INTERNATIONALIZATION ON THE EXAMPLE OF
MEGATREND UNIVERSITY








Megatrend University in
numbers:
25000 students
14 faculties and business school
400 professors and teaching
staff
History of Megatrend:
I phase: hiring teaching staff
II phase: building the facilities
III phase: internationalization
WHAT WE HAVE BEEN DOING SO FAR…

- Over 200 concluded cooperation agreements with most
prestigious foreign universities worldwide

- Participation in international projects TEMPUS/ERASMUS/IPA
funded by the European Union

- A very active program of student and staff exchange with other
universities - strategic partners

- A large number of guest professors and lectures of distinguished
scientists, Nobel prize winners and academicians

- Organization of summer schools for both foreign and domestic
students

- An increasing number of foreign students at doctoral studies at
Megatrend University

- Joint master’s program with Franklin University, Ohio

- Joint master’s program with University Primorska, Kopar, Slovenia

- Joint doctoral studies with Libera Universita Mediterranea Jean
Monet, Bari, Italy

- Megatrend University has won numerous domestic and foreign
acknowledgements, one of them being the award from American
Quality Association – AQA and European Quality Award.
PLANS FOR THE FUTURE







There is the 2013-2017 Plan with which we hope to meet
following aspirations:
• To develop our capacity to generate and share knowledge in the Serbia,
Europe and many other countries around the world;
• To work effectively with other institutions and organisations, where such
partnerships can lead to outstanding research and teachings;
• To enhance structures for collaboration across departments and colleges
within our University;
• To ensure, through commitment to the personal education of each
student, that the values, skills and intellectual discipline, they have acquired
at Megatrend University, are applied in their future lives and careers;
• To contribute effectively to the cultural, social and economic development
of our country;
• To recruit and retain the best academic staff and ensure that underrepresented groups have equal opportunity in recruitment, personal
development and career progression in all areas of employment within the
University.
NEWS FROM OUR UNIVERSITY

This phase of development requires a new project
which would focus on more intensive
internationalization of the first level, i.e. student
internationalization. So far, Megatrend has been the
leader on the market, pushing the boundaries of
higher education in Serbia by introducing
innovative programs and new ideas. The project is
precisely the next step in the process of
differentiating Megatrend from other universities in
the region.

The project involves launching the program
of undergraduate studies at Graduate
School of Business Studies and Graduate
School of Computer Sciences in the English
language and online distance learning
program which would enable foreign
students from all over the world to study at
Megatrend University.
THE MAIN OBJECTIVES FOR
INTERNATIONALIZATION PROCESS








1. Increasing mobility of both foreign and domestic students
2. Increasing competitiveness and quality of studies at
Megatrend University
3. Creating a program of undergraduate studies in the English
language
4. Continuous influx of foreign students to Megatrend
University
5. Increasing the revenue of Megatrend University
6. Introducing international and intercultural elements in
teaching, research process and Megatrend University services
7. Strengthening bilateral and multilateral cooperation
8. Encouraging brain circulation instead of brain drain
SWOT ANALISIES
STRENGHTS
WEAKNESSES
- Excellent infrastructural preconditions
- Aversion to studying in the English
- Literature in English
language
- Lecturers who have excellent knowledge of
- Lack of administrative personnel who speak
the English language
the English language
- Experience in European exchange programs
- Lack of space for holding parallel lectures
- Experience in joint programs with
European and global institutions
- Contacts with partner and other institutions
OPPORTUNITIES
THREATS
- Good geographic location
- Political and economic instability
- Lower costs of living
- Complicated administrative procedures
- European funds for science and mobility
- Visa regime
- Amount of tuitions
- Lack of institutional support by the
- Increased number of mobile students
Ministry of Education
worldwide
- Competition on both domestic and foreign
market
CONCLUSION

Having in mind that Megatrend university celebrates its 25th anniversary this year,
and the fact that it was established and survived during the most difficult times for
our country, we believe that the new cycle in the phase of development of our
university will be marked by new achievements, modernized method of work and a
significant contribution to development of higher education in the Republic of
Serbia with regards to foreign students. Recently, there has been a lot of talk in
Serbia about the need for changing image in the field of law, economics and
education. Serbia used to have an outstanding image in higher education and this is
just one of the ways to restore the old glory.

The achieved results of the internationalization process at Megatrend University
prove that the process was approached meticulously, with a clear strategy and
activity plan. During this phase, the program of undergraduate studies in the English
language should be implemented, which will certainly be the most demanding
implementation process so far. The paper provides the analysis which shows high
chances of success of this project and positioning Megatrend University in the
global scientific and higher education sphere.
THANK YOU FOR YOUR TIME AND HAVE A PLEASANT
TIME IN CHINA!
www.megatrend-edu.net