National Tourism Sector Strategy
(NTSS)
Presentation to the Portfolio Committee on Tourism
Purpose
The purpose is to inform Parliament on progress
on the implementation of the NTSS
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Introduction: Strategic Objectives
Theme 1: Tourism & the Economy
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To grow the tourism sector’s absolute contribution to
the economy
To provide excellent people development and
decent work within the tourism sector
To increase domestic tourism’s contribution to the
tourism economy
To contribute to the regional tourism economy
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Introduction: Strategic Objectives
Theme 2: Visitor Experience & the Brand
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To deliver a world - class visitor experience
To entrench a tourism culture amongst South
Africans
To position South Africa as a globally recognized
tourism destination brand
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Introduction: Strategic Objectives
Theme 3: Sustainability & Good Governance
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To achieve transformation within the tourism sector
To address the issue of geographic, seasonal and
rural spread
To promote responsible tourism practices within the
sector
To unlock local government tourism economic
development potential
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Progress on Implementation of NTSS
Delivery Mechanism (National Stakeholder Forum):
launched 29 June 2011
 Resulting in process for alignment between
government and private sector
 NTSS actions identified (short, medium and long term)
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for MIPTECH Working Groups (national and provincial level
implementation)
Business, Knowledge and Communicators Forum
Monitoring and Evaluation:
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Cluster sub-committees currently being constituted
Matrix in place
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NTSS Implementation – Structural Arrangement
NATIONAL TOURISM STAKEHOLDER FORUM (NTSF)
MONITORING CLUSTER SUB-COMMITTEES
Policy,
strategy,
regulations, governance,
and
monitoring
&
evaluation
Business
Government
Tourism growth and
development
–
Demand & Supply
Knowledge
People
Development
Labour,
NGO &
CBO
DELIVERY SECTOR SUB-FORUMS
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Enablers
Communicators
Progress on Implementation of NTSS Cont…

The NTSS Implementation Delivery Mechanism structural
arrangement (slide 7) – is a result of extensive long
debate between all stakeholders, and a comprise by all.
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Short term NTSS Actions identified are already being
implemented through the:
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Annual Performance Plan of the National Department of
Tourism (NDT) and South African Tourism (SAT)
MIPTECH Working Groups
Sector Sub-Forums
Progress report to Cluster Sub-Committee meetings and
the National Tourism Stakeholder Forums.
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Sector Sub-forum Programme of Work
CLUSTER 1 - Policy, strategy, regulations, governance, and monitoring and evaluation
THRUST
ACTIONS
SECTOR SUB-FORUM
Research,
Information and
Knowledge
Management
• Enhance the capacity of the research and knowledge management
• Develop a database of all tourism assets, and explore mechanisms and
ways of promoting the registration
• Finalise the e-library
• Government, Business,
Knowledge Groups
• Government, Business
• Government, Business,
Knowledge Groups, and
Labour,NGO’s,CGO’s
• Government, Business,
Knowledge
• Government, Business,
Knowledge
• Government, Business,
Knowledge
• Government, Knowledge Group
• Implement electronic and other means of determining passenger
movements
• Develop a national web-based and/or mobile/cell-based system for
visitors to complete visitor satisfaction forms
•Track industry competitiveness
• Develop a tourism index to monitor the overall performance of the
industry on an ongoing basis
Policy
and • Create a legislative and regulatory environment for tourism development •Government,
legislative
and promotion
framework
• Develop measures to ensure tourism resilience and crisis management
• Government,
Business,
Knowledge
Groups,
and
Labour,NGO’s,CGO’s
• Formalise structures for collaboration and interaction between the public • Government,
Collaborative
Knowledge
and private sector at national and provincial government level
partnerships
Group, business
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Monitoring & Evaluation Matrix
Indicators Targets
GDP
Foreign
visitor
arrivals
Domestic
tourism
Sub-Indicators
and Targets
Increase in Industry (direct
impact)
tourism
GDP levels
Economy (direct
and
indirect
impact)
Increase in •African air
arrivals
foreign
visitor
•African land
arrivals
arrivals
•Intercontinental
arrivals
•Total foreign
arrivals
Increase in •Number of adult
number of travellers
domestic
[by living
tourists
standards
measure (LSM)]
•Total number of
trips
Institution Source for Frequency Target
Responsible verification of
Date
for reporting
Reporting
NDT /
StatsSA
TSA/ WTTC Annually
Reports
NDT/ StatsSA TSA/ WTTC Annually
Reports
SAT/ StatsSA Tourism
Migration
Reports /
SAT
Quarterly
reports
Quarterly
Annually
SAT/ StatsSA SAT
Domestic
Reports
Annually
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Progress Challenges Intervention
Measures
Progress on Implementation of NTSS … Cont
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Sector sub-forum meetings underway to reprioritise
activities, identify representatives for Cluster SubCommittees and prepare reports in line with the M&E
Matrix
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Knowledge Group, Business and Communicators Sector
sub-Forums already met
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Recommendation

It is recommended that the Portfolio Committee
notes progress in the implementation of the
National Tourism Sector Strategy.
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THANK YOU
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