LIFE’S OUT THERE…..
Simon Ridd
Head of Strategy & Performance
Presentation
The context
Epidemics and Inactivity
The Regional Plan
You (MCTi)
• Vibrant, Healthy, Sustainable
Community Strategic Plan Themes:
• Economic
• Social
• Environmental
• Cultural
Who?
Start…Stay…Succeed: Understanding the
Market
16 %
MILD
ENTHUSIASTS
Keen, but could do more
Strategy: increase access, reduce dropout and foster enthusiasm (stay)
20 %
COUCH
POTATOES
Hard to reach: Negative attitude
to sport
Strategy: raise awareness, promote
health benefits, change attitude to
physical activity at young age (‘pre-start’)
SPORTY
TYPES
20 %
Keen to Stay
Strategy: safeguard provision of
sporting opportunities; pathway to elite
sport (stay/succeed)
ON THE SUBS’
BENCH
44 %
Could be persuaded if sport was
accessible and attractive
Strategy: remove barriers, offer
incentives, take sport to them
(start)
Epidemics and Inactivity
Sport has been shown to:
• Reduce the risk of premature death by
37%
• Reduce the incidents of CHD in middleaged men by 50%
• Reduce the chance of developing type II
diabetes by 33-50%
• Provide protection against 20 chronic
diseases
• Positive impact on 18m annual ‘sick days’
Inactivity costs England £8.2bn
Inactivity epidemic….
Are we looking at the right exam question?
CHD
39%
all deaths
37% CHD
due to
inactivity
19% CHD
due to
smoking
Activity is important
80%
70%
60%
50%
40%
30%
20%
10%
0%
1
Inactive males
Smoking males
2
3
S1
4
5
Inactive females
Smoking females
Eight million years
20 years!
Creating an Activity Epidemic
Finding the tipping point
X The Tipping Point
The Regional Plan
• £185m lottery investment
• £? other investment
Figure 2: Physical activity level by sex, 1994 and 1998, England
100
High (5+/wk)
90
80
22
37
25
37
Medium
Low (<1/wk)
70
60
% 50
43
33
34
28
40
30
20
30
35
35
Males 1998
Females 1994
41
10
0
Males 1994
Source: Health Survey for England 1998
More of the same…..no way!!
Females 1998
The Challenge
1% increase per year (5 x 30)
Sport and Active Recreation
contributing 3 x 30
50% participation by 2020
5200 new participants monthly
The Dream
1% per
annum
Vision without action is just a dream
Action without vision just passes the time
Vision with action can change the
world
Critical Success Factors
Structure
Partnerships
Clubs and coaches
Community coordinators
Capacity
Leadership
Training
Quality accreditation
Resources
Free play/Open access
Multi – sport, multi activity
Natural resources
SW Regional Plan Headlines 1
Delivering
community sport
• Leadership training
and development
• Multi-sport/multiactivity hub clubs
• Community
coordinators
• Integrated facilities
• Strong County
Sport Partnerships
Encouraging
active living
• Active workplaces
• Open access play
facilities
• Alternative school
days
• Living/Discovery
centres
SW Regional Plan Headlines 2
Influencing
strategic planning
• Developer
contribution (hit
squad)
• Local area
Agreement
(Devon & Dorset)
• Sub regional
strategic plans
Raising sport’s
profile
• High profile events
and media
campaigns
• Physical activity
survey
• Economic and
activity evidence
Funding rounds
Application
deadline
Strategic
Themes
Assessment RSB decision
period
23 June 2005
All themes
12 weeks
15 September 2005
26 October 2005
All themes
12 weeks
18 January 2006
15 February 2006 All themes
12 weeks
10 May 2006
21 June 2006
12 weeks
14 September 2006
All themes
Ten Years hence
Active Workplaces and Schools
Integrated facilities/services
Locally accessible high quality sports
clubs
Franchised sports squads delivering
more success
Active transport and countryside
recreation settings
Widespread free play provision
‘Excellent’ delivery (PSA driven?)
42% participation
Some Ideas
Active Workplaces
Multi sport Hub Clubs
Integrated facilities
Alternative school days
Active Travel
Active environments
LAA’s
Active Workplace
LA Incentive
Park & Ride
Active Travel
Funding provision
Financial Incentives
Personal Activity
Walk the talk
Enabling Employee Exercise
Encouraging Active Travel
Providing Community Time
Evening Transport
School Interface
Football
PAYP
Social
Provision
LTAD
Youth Worker
Netball
Multi Activity
Hockey
Hub Site
Full time coach
Conditioning suite
Skate/BMX Area
MUGA
Internet Café/Adult Ed
Key Issues
Common Board
Cricket
Membership Fee
Promotion & Planning
Resources Allocation
Volleyball
Integrated Facilities
Park
MUGA
Skills
Centre
Nursery
Multi-use Hall
Foyer
Family
Services
Cafe
Play Areas
Group
Practice
Surgery
Crèche
Flats
a PLACE to
Live
Meet
Work
Play
Train
Shop
Meeting
Rooms
Youth
Centre
Live-in
Workshops
FE
College
Library
Starter
Offices
Citizens
Advice
So what will you do differently