BETTER SKILLS, BETTER JOBS
Working with Long-Term Care
Employers Panel
About Genesis HealthCare
•The nations largest skilled nursing and
rehabilitation therapy provider.
•Over 400 skilled nursing centers and
Assisted/Senior living communities in 28
states
•Employ nearly 80,000 employees
Our Philosophy
Our Core Belief
Patients and residents are the center of our work. Our
employees are the vital link between Genesis Health Care
and our patients and residents. They are the service we
provide, the product we deliver- they are our most valuable
resource. Achievement of our vision come only through the
talents and extraordinary dedication they bring with them
every day of the year.
Genesis HealthCare
Back in 1999, we created
“Grow Our Own!”
“Grow Our Own”
Goal: Educate and train our own
employees to become our future
workforce
• recruit & train entry-level workers to
become the CNAs we need
• educate & train our CNAs to become
the LPNs and RNs we need
“Grow Our Own”
• Train our LPNs to become the RNs
we need
• Provide clinical skills and career
advancement opportunities for
CNAs & Nurses
“Grow Our Own”
Approach
• Develop CNA training resources
• “hire first” program (screen into the program)
• “earn while you learn” program
•
created Genesis Core Education curriculum
•
established internal CNA training schools
“Grow Our Own”
• Career planning discussions
Unit Assistant …
CNA … GNAS ... CMA …
LPN … RN
• We promoted tuition assistance
program to support career progression
“Grow Our Own”
Approach
• Document CNA advancement
opportunities
• Certified Medicine Aide training
• Tuition assistance for LPN or RN school
• Emphasize achievement
“Grow Our Own”
CNA Training Outcomes
Creating the nurse workforce we need!
Nurse Practitioners
Assistant Directors
Care Coordinators
Managers
RNs
LPNs
Therapy
Social Work
Advanced CNA’s
Administrative
2
9
11
4
39
66
2
1
78
12
224 PROMOTIONS
2
Collaborative Relationships
Workforce
• We continued to develop the
training program and
• Partnered with area workforce
agencies who offered a pipeline to
candidates and essential skills
Collaborative Relationships
Certified Medicine Aide Training
• Outgrowth of CNA training success
• Forged partnerships with Community
Colleges
• Customized program for Genesis employees
• Genesis Centers used for clinical sites
• Genesis Centers used for CMA Re-certification
Collaborative Relationships
Certified Medicine Aide Training
• Genesis enrolled employees, paid for
the courses and ensured participation
(support…support…support)
Collaborative Relationships
Certified Medicine Aide Training
• We trained 105 CMA’s
• We retained 64 active CMAs with 12
promotions
• Management looked differently at
the workforce
Collaborative Relationships
Helping Employees meet their Professional
goals
• Listen to understand Employee
Goals
• Advise Employees on how to
reach their goals
• Collaborate with employees to
help them achieve their goals
Collaborative Relationships
Baltimore Alliance for Careers
in HealthCare
Founded in 2005, the Baltimore Alliance for Careers in
Healthcare is a nonprofit corporation dedicated to
eliminating the critical shortage of qualified healthcare
workers in Baltimore by working with local agencies,
healthcare institutions and other organizations to create
opportunities for residents to pursue careers in health
professions.
Collaborative Relationships
Career Paths
• Career Map: Mapping Your Future
• Funded by the Baltimore Alliance
for Careers in Health Care
Retention & recruitment of qualified
nursing staff is what it’s all about
Our customers are relying on us...
For additional information, please
contact
Deborah Rowe, MS, RN, PHR, CHCR
Vice President, Genesis Staffing
Services
Deborah.Rowe@genesishcc.com