Infusionsoft Marketing Update
March 2012
Greg Head
Chief Marketing Officer
greg.head@infusionsoft.com
@gregheadaz
The new brand look
Where does Infusionsoft fit?
Marketing and sales tools: a gap between basic and powerful
Customer
Size
Lead Gen
Email Marketing
Marketing
Automation
CRM
E-commerce
Marketing & sales for a small business is HARD.
Their system is broken and they know it.
Pains. Current reality
Disorganization
Lost revenue
Manual labor
Benefits they seek
Get more customers
Grow repeat sales
Save time
Infusionsoft is the
All-in-One Sales and Marketing Software
for Small Businesses
What is our target market?
28 million U.S. small businesses
17 million have a website
6 million Web Marketers
Infusionsoft has 8,500 customers today
Target Market
Small Businesses not SMBs (between 2-25 employees)
1. Small Sales Teams
2. Coaches, Experts and Speakers
3. Local Service Providers
Key Target Markets
Infusionsoft Growth
• 225 employees
• 8,500 small business customers
• 51 countries
• 30,000 Users
• $32 million in revenue
• 50% revenue growth
• Acquisition of CustomerHub
Infusionsoft Marketing
Previous 4 months
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Brand – logo, look and voice
Partner Marketplace – ICCs, Addon Apps
Educational content – webinars, guides, blog
Target user messaging and promotion
Partners – Referral, Consultants, Addons
Regional marketing staff
InfusionCon 2012
Growing Your Business
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Your own lead gen marketing
Infusionsoft Marketplace
Referrals from other partners
Working with Infusionsoft sales, account
management, partner marketing
• Educational marketing materials
• InfusionCon!
Thank you
Greg Head
greg.head@infusionsoft.com
@gregheadaz