Great Aspirations: Hip Hop and Fashion Dress for Excess and Success by Emil Wilbekin Fashion History and Culture Tuesday 6 November 2012 Keeping It Real….Hip Hop style and the fashion corporate-industrial-complex…. How did the nascent hip-hop movement of the 1980s interact with the corporate fashion industry of the 1990s? ***Norma Kamali wardrobing Chaka Khan’s 1984 video I Feel for You was perhaps ahead of its time by fusing hiphop music with designer fashion. http://www.youtube.com/watch?v=1XV5_ WagxZg Tommy Hilfiger outfitting hip hop artists saw product placement reaching new levels of sophistication. Hip Hop Geography How did the geography of hip-hop evolve in terms of East Coast vs. West Coast vs. ‘Dirty South’ vs. Miami…and how did Afro-centric fashion inform hip-hop style in the 1990s? A Tribe Called Quest Branding hip hop…. How did Ralph Lauren & Calvin Klein appropriate hip hop style in different ways? Hip Hop and Women’s Liberation Hip Hop Apparel as Global Brands