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Ethical Dilemma in Health Care
Introduction
 A community’s health system is composed of organizations, individuals,
and other resources that are involved in delivering health care services that
are important in maintaining the welfare of the society members.
 The public health delivery system is a large sector which is dominated by
the private business segment of the economy.
 The major programs involved in community health include Medicaid,
Medicare, maternity services, first aid and male circumcision services.
The Pharmaceutical Industry
 The pharmaceutical industry constitutes companies that are engaged
in the development, production, marketing, and selling of biological
products used for veterinary or medicinal purposes.
 There has been significant growth in its sales and profits which have
a shown a consistent increase in its trend.
CONT….
The Pharmaceutical Industry
 The distribution of medical drugs in the community should be
enhanced by the availability of intermediaries and distributors
who include pharmacists and drug stores.
 The administration should be granted authority to scrutinize
new drugs before providing approval to be used in the market.
Communication Strategy
 A communication strategy is a plan that defines the various frameworks
significant in establishing the communication activities, duties, roles, and
objectives of the public health care management team.
 The contents of a communication strategy include the goals of
communication, vital messages, the target stakeholders, communication
methods, and the mechanisms that will be applied in obtaining the response
on the strategy.
Cont…
Communication Strategy
 To determine whether the drugs supplied are within benchmark standards set forth
by the FDA, strategy for communication with Get Well Drugs manufacturer should
be developed.
 The media that should be used to pass the information shall involve use of electronic
means such as through emails and website communications.
 The hospital should also obtain documents and significant materials that will act as
additional evidence for the techniques applied by the manufacturer.
Communication Questions Plan
 After drafting a successful communication strategy for the
hospital, a plan for asking questions directed to Get Well Drugs
need to be drafted too.
 The plan shall contain several questions which aims at
addressing issues that concerns drugs' range of benchmark
standards.
Cont…
Communication Questions Plan
 Communicating the findings to a local consortium of nurses and physicians
at Well Being Hospital is an important strategy.
 There are various benefits that may accrue to the hospital if they continue to
use the supplies of Get Well Drugs Company.
 The hospital should thus ensure that Get Well has been verified by the
regulatory framework and that it meets stringent production standards.
References
 Davidson, S. M. (2010). Still broken: Understanding the U.S. health care
system. Stanford, Calif: Stanford Business Books.
 Jonas, S., Goldsteen, R. L., & Goldsteen, K. (2007). An introduction to the
U.S. health care system. New York: Springer
 Kissane, D., Bultz, B., & Butow, P. (2010). Handbook of Communication in
Oncology and Palliative Care. Oxford: OUP Oxford
Cont…
References
 Paul, C., & Rand Corporation. (2009). Whither strategic
communication?: A survey of current proposals and
recommendations. Santa Monica, CA: Rand.
 Shi, L., & Singh, D. A. (2010). Essentials of the U.S. health
care system. Sudbury, Mass: Jones and Bartlett Publishers.