A Cost-Effective Approach to
Producing Labor Market
Analyses
Carli A. Straight
Research Analyst
Kendrick A. Davis
Research Analyst –
Special Projects
2011 RP Conference
April 15th, 2011
Why Do We Conduct Labor Market
Analyses?

Chancellor’s Office Program and
Course Approval Requirement
• Demonstrate labor market need

Program and Services Review
• Alignment between academic programs and labor
market need

Program Relevance for Students
• Students prepared to meet labor market needs
Chancellor’s Office Program and
Course Approval Requirements
Five criteria used by CO to approve credit and
noncredit programs and courses:
1.
Appropriateness to Mission
2.
Need
3.
Curriculum
4.
Adequate Resources
5.
Compliance
Chancellor’s Office Program and
Course Approval Requirements
Evidence of Labor Market Need May Be
Submitted in the Form of:





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Statistical projections of growth from the Employment
Development Department’s Labor Market Information
system
Recent employer surveys
Regional economic studies
Letters from employers
Minutes of industry advisory committee meetings
Job advertisements for positions in the individual college’s
service area
Program and Services Review
Challenges to Producing Labor Market
Analysis Reports

Time Intensive – lack of user-friendly online
labor market data resources

Labor Intensive – lack of staffing to devote to
labor market research

Limited budget – lack of funds to obtain up-tothe-minute labor market data
Chaffey College Labor Market
Analyses
 Description of Data Sources and Calculations
 Definitions of Key Terms and Concepts
 Purpose and Goals of the Report
 Background Information
• Description of Academic Program
• Description and List of Typical Tasks of All
Occupations Associated with Program
 Regional Job Outlook
• 10-year job projections
• Wage data
Chaffey College Labor Market
Analyses, continued
 Largest and Fastest Growing Industry
Employers
 Regional Graduation Summary
 Core Indicator Performance
 Map of Regional Employers and Competitor
Institutions
Developing a Labor Market Analysis
Report
Step One: Identify the program for which you wish
to conduct a labor market analysis
Step Two: Identify the TOP Code associated with
the program you have selected
Step Three: Use the Chancellor’s Office TOP-CIPSOC Crosswalk to identify CIP Code (national
program classification) and SOC Codes (national
occupational classification) associated with the
program you have selected
TOP-CIP-SOC Crosswalk
http://www.labormarketinfo.edd.ca.gov/comm
colleges/
Taxonomy of Programs (TOP): a standardized state
level course and program classification system for
the California Community Colleges
Classification of Instructional Programs (CIP): a
federal level system for tracking, assessment and
reporting of field of study and program completion
Standard Occupational Classification (SOC): a
system used by the federal statistics agency to
classify workers into occupational categories
TOP-CIP-SOC Crosswalk
Standard
Occupational
Classification
(SOC)
CCC
Taxonomy of
Programs
(TOP)
Classification of
Instructional
Programs (CIP)
Occupational
Information
Network
(O*NET)
Bureau of Labor
Statistics (BLS)
North American
Industry
Classification
System (NAICS)
Source: Employment Development Department
Labor
Market
Information
• Local,
Statewide, &
National
Wages &
Demand
• Staffing
Patterns
• Employing
Industries
• Specific
Employers
• Employer
Size
• Education &
Training
Developing a Labor Market Analysis
Report, continued
Step Four: Explore Background Information for
the program and occupation(s) associated with
the program you selected
• see Step-By-Step Guide to Obtaining
Background Information
Step Five: Explore Regional Job Outlook data for
the occupation(s) associated with the program
you selected
• see Step-By-Step Guide to Obtaining
Occupational Data
Developing a Labor Market Analysis
Report, continued
Step Six: Explore Industry Data for the
occupation(s) associated with the program you
selected
• see Step-By-Step Guide to Obtaining Industry
Data
Step Seven: Explore Completions Data at other
California postsecondary institutions associated
with the program you selected
• see Step-By-Step Guide to Obtaining
Completions Data For Other Institutions
Developing a Labor Market Analysis
Report, continued
Step Eight: Explore Core Indicator Data for the
program you selected
• see Step-By-Step Guide to Obtaining Core
Indicator Data
Free-Access Online Data Sources
Employment Development Department:
http://www.labormarketinfo.edd.ca.gov
Occupational Information Network (O*Net):
http://online.onetcenter.org/find
Bureau of Labor Statistics: http://www.bls.gov/OCO
Integrated Postsecondary Education Data System:
http://nces.ed.gov/ipeds/
GPS Visualizer: http://www.gpsvisualizer.com/geocoder/
What Each Data Source Contains
Employment Development Department
http://www.labormarketinfo.edd.ca.gov
Occupation Descriptions
Top Job Skills
Hourly wage statistics
Top Job Abilities
10-year employment projections
Top Work Values
Staffing patterns of the largest
industry employers
Top Work Interests
Top Job Tasks
What Each Data Source Contains
continued…
Occupational Information Network (O*Net)
http://online.onetcenter.org/find
Occupation Descriptions
Skills Used
Similar Job Titles
Abilities Used
Typical Job Tasks
Work Activities
Tools and Technology Used
Work Context
Knowledge Used
Education and Training
Requirements
What Each Data Source Contains
continued…
Occupational Information Network (O*Net)
http://online.onetcenter.org/find
Interests
Related Occupations
Work Styles
National Wage and Employment
Trends
Work Values
What Each Data Source Contains
continued…
Bureau of Labor Statistics
http://www.bls.gov/OCO
Education and Training
Requirements
Working Conditions
National Wage Data
Expected Job Prospects
Worker Tasks
What Each Data Source Contains
continued…
Integrated Postsecondary Education Data
System
http://nces.ed.gov/ipeds/
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Enrollment Data
Retention and Graduation Rates Data
Completions Data
What Each Data Source Contains
continued…
GPS Visualizer
http://www.gpsvisualizer.com/geocoder/

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Converts multiple addresses to longitude and
latitude coordinates
Maps address locations using Yahoo! or Google Maps
Creates a GPX file as an output option
To View Completed Chaffey College
Labor Market Analysis Reports
Visit the following url:
http://www.chaffey.edu/research/research_reports_CTE_01.htm
Please contact us with any questions or
comments!
Carli Straight: 909-652-6471
carli.straight@chaffey.edu
Kendrick Davis: 909-652-6459
kendrick.davis@chaffey.edu