Digital Asset Management
Building Brand Value
A simple lesson…

Samaya Gupta

Online Shopper

Age 3.5 Years

Montessori School

Favorite Gadget – iPad

Favorite Mobile App -
Gilt
2
We don’t believe in
digital marketing.
We believe in
marketing in a
digital world
Clive Sirkin, CMO of Kimberly Clark
Marketing is exploding.
Explosion of
touchpoints.
@courtesy Scott Brinker;
chiefmartec.com
Explosion of
content.
content.
@courtesy Scott Brinker;
chiefmartec.com
Explosion of
devices.
@courtesy
Scott Brinker;
7
chiefmartec.com
A new concept or approach each day
Incentivized Product
Sharing
Social Media Ads
Consumer Promotions
Buy Now
Customer Experience
Video Mgmt
Loyalty
Agile Marketing
Omni Channel Commerce
Frictionless Experience
SMS
Social
Sign on
eCoupon
RTB
AR
DAM
Social Publishing
Tag Management Group Buying
BI
DSPs
Connected Experiences
Surveys
Profile Aggregators
Mobile Web
SEO Optimization
Blogging
Content Syndication
Predictive analytics
Marketing
Automation
Social Apps
Creative Optimization
Review & Rating
Video Ads
Trading Desk
Idea Management
Gesture Recognition
Mobile Apps
Experience InnovationChat
Social analytics
Big Data
Community
Mobile Marketing
Platforms
Image Recognition
Content Personalization
Responsive Design
Interactive Videos
Crowdsourcing
Retail consumer behavior
Landing Page
Optimization Retail Personalization Customer Service
Sales automation
Consumer
Targeting
8
Digital
Publication
Call Tracking
Unprecedented scale of
change.
@courtesy Scott Brinker;
chiefmartec.com
9
Unprecedented speed of
change.
@courtesy
10 Scott Brinker;
chiefmartec.com
SO WHAT?
This is a Digital Asset
Management Conference!!!
The bar has been
removed!!!
Where have YOU set the
bar?
A tool to manage digital assets?
A strategy that enables
consistent frictionless
consumer experiences?
A vehicle that drives experience
innovation?
A DAM journey; from managing operations to driving
innovation
BRAND IMPACT
AUTOMATED
INNOVATIV
E
CONNECTED
ISOLATED
OPERATION
AL
Tool &
Repository
STRATEGI
C
Agile
Marketing;
Test & Learn
Shopping
Behavior
CONNECTIVITY
As an operational tool & repository driving productivity,
reusability & time to market
STRATEGIES
CHANNELS
ASSET TYPES
TEAMS
TIME TO
MARKET
PRODUCTIVI
TY &
REUSABILIT
Y
CONSISTENN
T
EXPERIENCE
.COM
MOBILE/SOC
IAL
PRINT &
EMAIL
BRAND
ASSETS
DAM
CORPORATE
ASSETS
CREATIVE
BRAND
AGENCIES
O P E R A T I O N A L
As a strategy that enables connected experiences &
influences consumer’s shopping behavior
PRODUCTIVI
TY &
REUSABILIT
Y
STRATEGIES
DRIVE SALES
TIME TO
MARKET
CHANNELS
eCOMMERCE
STORES
.COM
MOBILE/SOCI
AL
CURATRED
UGC
BRAND
ASSETS
DAM
SALES
CREATIVE
ASSET TYPES
TEAMS
BRAND
CONSISTENN
T
EXPERIENCE
PRODUCT
SYNDICATIO
N
SHOPPING
BEHAVIOR
PRINT &
EMAIL
RETAILERS
PRODUCT
CATALOGS
CORPORATE
ASSETS
PRODUCT
ASSETS
MULTI
LINGUAL
ASSETS
AGENCIES
SHOPPER
MARKETING
CUSTOMER
TEAMS
S T R A T E G I C
As a strategic capability that drives experience innovation
through real time testing & optimization
PRODUCTIVI
TY &
REUSABILIT
Y
CONSISTENN
T
EXPERIENCE
PRODUCT
SYNDICATIO
N
SHOPPING
BEHAVIOR
RECOMMENDATI
ONS
SALES
OPTIMIZATI
ON
SEO
OPTIMIZATO
IN
AUTOMATED
SYNDICATON
CONNECTED
EXPERIENCE
S
eCOMMERCE
STORES
.COM
MOBILE/SOCI
AL
PRINT &
EMAIL
RETAILERS
PRODUCT
CATALOGS
CURATRED
UGC
BRAND
ASSETS
DAM
CORPORATE
ASSETS
PRODUCT
ASSETS
MULTI
LINGUAL
ASSETS
SALES
CREATIVE
AGENCIES
SHOPPER
MARKETING
DATA
ANALYTICS
DRIVE SALES
STRATEGIES
CHANNELS
ASSET TYPES
TEAMS
CONTENT
OPTIMIZATI
ON
TIME TO
MARKET
INSIGHTS &
BRAND
I N N O V A T I V E
If you’re looking for the next big
thing,
and you’re looking where everyone
else is, you’re looking in the wrong
place.
Mark Cuban, Dallas Mavericks
Thank You
Reach me at:
Email: mayur.gupta@kcc.com
Twitter: @inspiremartech
Blog: inspiremartech.com