STRONGVIEW
ADVANTAGE
HEADLINE EXAMPLE
UNICA – STRONGVIEW INTEGRATION
Proprietary and Confidential
Are you experiencing any of these challenges
with your existing ESP?
• Reintegration of campaign data back into
Unica
• Data transmission latency
• Lack of advanced email marketing features
• Recurring and escalating CPM fees
• Issues with scalability, performance and
usability
Proprietary and Confidential
Unica + StrongView
• Increase the value and ROI of your Unica Campaign
implementation
• Integrate natively with Unica output tables,
eliminating manual data transfer
• Easier re-integration of data and correct
attribution to Unica Campaign
• Increase data transfer frequency, allowing a realtime view of customer activity
“Unica integration enabled us to have a complete view of the customer”
Proprietary and Confidential
• Live in 3 months, including both adhoc & transactional campaigns.
• Consolidated onto a single platform
– eliminating Epsilon & Silverpop.
• Integrate deeply with Unica for all
batch & triggered/transactional
emails.
• Arm marketers with a sophisticated
app for channel execution.
Proprietary and Confidential
• Extensive RFP and market
review.
• Invited all providers from
Forrester Wave to participate
in RFP.
• Selected StrongView for
deployment Q3-FY12.
• Easiest UI for marketing team.
• Tightest integration with
Unica.
Proprietary and Confidential
UNICA: HOW IT WORKS
Unica Campaign
Unica Generated
Temp Tables
Message Studio
Create Flowchart
Point to/Import
Data Source
Define Segmentation &
Target Cells
Define Target(s)
Execute Flowcharts
Or Flat
File(s)
Reports / BI /
Retargeting
Create Message
Templates
Create Mailing
Launch/Schedule
Mailing
Response Data
Reports
Data Mapped To Unica
Response Tables
Track & Collect
Response Data
Data Warehouse
Success, Aggregate,
& Tracking Data
StrongView Data Connect
Response Data
Proprietary and Confidential
REAL-TIME INTEGRATION HAS ITS BENEFITS
Key Benefits:
•
•
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•
•
Dynamic, one-to-one email marketing offers assembled
and delivered in under two seconds.
Real-time access to customer response data provides the
enterprise with a single, current view of the customer.
Tight integration with Unica Interact for RT offer displays
in Transactional emails.
Efficiencies gained through StrongMail’s Strategic and
Production Services have reduced number of external
FTE’s needed to manage their email programs from 8 to
2.
Full data re-integration of campaign results back into
Unica Campaign.
Return on Investment:
•
•
•
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Saved millions of dollars in email delivery costs.
75% reduction in staffing requirements.
Email marketing performance has “increased
significantly”.
81% reduction in time to build and deploy dynamic
emails.
Proprietary and Confidential
•
•
•
•
Increase the value and ROI of your Unica Campaign
implementation
Integrate natively with Unica output tables, eliminating
manual data transfer
Easier re-integration of data and correct attribution
to Unica Campaign
Increase data transfer frequency, allowing a real-time
view of customer activity
Proprietary and Confidential