University of Canberra

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Institution-wide Digital
Asset Management
supporting new models of
Higher Education
Anita Crotty: 4 Sept 2013: NAVIGATE
Higher Education: The challenge to be
distinctive
Market-driven enrolments
Alternate pathways through private providers
League tables and reputation perception
Australian Polytechnic Network (APN)
- Extending access without establishing new campuses
SAFFIRE Project
- Building capacity to ensure quality and value of the ‘university
experience’
Australian
Polytechnic
Network
Canberra
Partner
on campus, some
online
intensive, mostly online
online only
SAF Project 1 – Flexibility and
Choice
Curriculum development
Student support
SAFFIRE Project
1. Curriculum
development
Cultural change
Curriculum development
Regional delivery
2. Student support
Student support
Teaching and learning technologies
IT environment
SAF Project 2 – UCC Access and
Support
3. Technology and
learning environments
Recruitment and professional
development
4. Cultural change
Administrative review
5. Policy and process
review
SAF Project 3 - Partnerships
SAF Project 5 – UCC HQ
Collaboration process
Procurement
Articulation
SAF Project 4 – Repositioning and rebranding
Dual qualifications
Comms and marketing strategy
Web site
Social media strategy
Stakeholder engagement
Market promotion
Construction
IT Infrastructure
Innovative, flexible curriculum
 Flexibility in ways of studying subjects and courses
 Range of delivery options – student choice, when, where, how
 Increased emphasis on interaction and engagement over content
delivery and transmission
 Work-place integration (relate to student’s own professional workplace)
 Emphasis on content generated by students
 Collaborative and peer-review models of learning
 Faster assessment feedback
 More formative assessment
UCx
• What course would you like to enrol in?
• What do you want to be doing in 5 year’s time?
Digital Asset Management
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Integration
Self-service
Analytics and reporting
Compliance
IP management
User interfaces
…..
End to End Process
• Key characteristics
– Must reflect the user view of when they initiate a process
and receive a successful outcome
– Must reflect the organisation’s view of when the
interaction is complete and business need has been met
– Must be capable of measuring the user and organisation
view of “success”
Davis, R. Processes in practice. www.bptrends.com ©2010
Business process
Are we efficient
enough to keep
enrolling and
graduating students?
marketing of courses
management of enrolment
delivery of course
Student process
Make all this effort
worth my time.
Help ME get to
where I want to
be.
Intellectual
property
management
Make it easy for
me to prepare for
teaching
Make it easy for me not to
steal other people’s work
by mistake
discovery and
re-use of
content
Content
creation and
sharing
Make it easy for
me to share stuff
with my class
In a typical year, UC students have:
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GOODBYE just interesting
HELLO measuring success
in user terms
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logged in around 4 million times, at all hours of the
day and all days of the year
– 75% of logins are from off campus, from 130
countries
– 12% of logins are from mobile devices
spent nearly 900,000 hours online in their Moodle
sites
completed nearly 100,000 online quizzes
submitted nearly 140,000 assignments
electronically
viewed their lecture recordings more than 1 million
times
created more than 20,000 portfolio pages
DAM Project Approach
• User stories
– As a (role), I want (something) so I can (benefit/outcome)
As a student, I want to upload graphics in my Moodle forum so I can
support my discussion points.
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End-to-end process mapping
Scope project (BA)
Allocate resources (PM)
Prioritise deliverables
Stage work packages
Develop-test-deploy cycle
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