PROI CEE Public Relations & Communication in Central Eastern Europe About PROI worldwide PROI is the world’s largest network of independent PR & Communication agencies Established in 1970 64 companies – of which 23 in Europe Presence in 100 cities in 50 countries Most agencies have a top-5 leading position in their country / state 3200 staff - US$ 425 mio billings 4400 clients worldwide PROI – One of world’s leading PR networks Rated # 4 of global PR Holding Companies Turnover in mln $ 2000 1816 1800 1491 1600 1400 1206 1200 1000 800 600 425 343 400 224 149 200 110 Om PR GN 15 Ne xt Ha va s co m ld W or PR OI lic ub er p In t W PP ni co m /P ub lic is 0 Source: Paul Holmes, 2012 About PROI CEE A regional subgroup within PROI worldwide Close cooperation between some of the strongest PR agencies in countries throughout Central Eastern Europe. All PROI CEE agencies are independent, owner-managed and hold a top position in their country. Together PROI CEE agencies employ 110 consultants have an annual turnover of 12,8 million EURO actually serve 96 clients PROI PROICEE CEE Austria – comm:unications Established 1996, Vienna Nr employees 7 Turnover 2012 € 700.000 Position in country Top-20 Key clients Baltics – Publicum Established 2001, Vilnius Nr employees 19 (Publicum) 68 (Publicum Group) Turnover 2012 Publicum – over € 3 mln (Publicum Group – € 9 mln) Position in country Top-3 Key clients Czech Rep. – Ewing PR Established 1993, Prague Nr employees 30 Turnover 2012 € 4,4 mln Position in country Top 3 Key clients: Hungary – Premier Communications Established 2000, Budapest Nr employees 6 Turnover 2012 €230 000 Position in country In top 10 Key clients Poland – 24/7PR Established 2000, Warsaw Nr employees 30 (24/7PR) 45 (24/7 Group) Turnover 2012 € 2,3 mio Position in country Top-10 Key clients Slovakia – Seesame Established 1996, Bratislava Nr employees 25 Turnover 2012 € 2,4 mio Position in country 1 Key clients PROI CEE offers cross border PR project management Regional strategy with local nuances Media relations covering the best journalist network Marketing PR: regional positioning, endorsement and engaging Cross regional Corporate PR, establishing one clear cut image Community relations on all levels Regional issue management and lobbying Financial PR Change management and internal PR Strengthening B2B relations throughout CEE region PROI CEE regional strategy regional campaign & account management regional knowledge local implementation & drive How we work? PROI CEE agencies are all independent companies – operating in their country, offering first class local knowledge and relations. Within the PROI CEE network, agencies meet quarterly to exchange knowledge and experience – and create a CEE PR knowledge center. For cross border projects, one lead agency is assigned being the major contact and client / campaign coordinator. Depending on the client wishes, the scope and type of the campaign client contact may be local as well, still being supervised by the lead agency. How we work*? * Basic model – REGIONAL CAMPAIGN CLIENT country agency LEAD AGENCY country agency country agency country agency may be adapt to individual situation and client needs One lead agency Account management Reporting Strategies Planning Supervision and quality control Financials Country agencies Local tactics Local implementation Reporting to lead agency Contact with client where required Why work with PROI CEE ? The international network experience One contact and coordination Expertise from around the region allocated to the client / project Fluent internal organization and communication on projects Full range of PR and communication services First class local know how Extensive experience and broad network on local markets Thorough understanding of local situation, needs and habits Agencies are owner-driven, ensuring the highest quality level A wealth of PR experience CENTRAL EASTERN EUROPE Austria Baltics Czech Rep. Hungary Poland Slovakia Sabine Pöhacker sabine.poehacker@ communications.co.at +43 1 315 14 11 0 www.communications.co.at Arturas Jonkus a.jonkus@publicum.lt +370 686 42 450 www.publicum.lt Pavlina Rieselova rieselova@ewingpr.cz +420 603 154 583 www.ewingpr.cz Attila Piskoti piskoti@premiercom.hu +36 30 280-06-15 www.premiercom.hu Dirk Aarts dirk.aarts@247pr.pl +48 508 154 500 www.247pr.pl Michaela Benedigova benedigova@seesame.com +421 2 4342 2978 www.seesame.com