ONE SOURCE MULTI USE
The Philippine Experience
PRESENTATION TO THE
2012 ASIAN PUBLISHERS FELLOWSHIP
GABRIEL L. REINOSO
Rex Publishing
Philippines
ONE SOURCE, MULTI USE: The Philippine Experience
• The development of mass media in the Philippines and
the One Source, Multi Use experience are very much
intertwined.
• The story of OSMU in the Philippines is a journey of
possibilities.
• But for every step of the way, the quality of CONTENT is
very crucial in each media engagement.
OSMU
Philippines Experience
PUBLICATION
LITERARY BOOKS
NOLI ME TANGERE
EL FILIBUSTERISMO
POCKETBOOK NOVELS
KRISTINE
COMIKS
KULAFU
KENKOY
DYESEBEL
DARNA
ZUMA
ANG PANDAY
BATANG X
MOVIE
TV
THEATER
FASHION
NEW MEDIA
Noli Me Tangere
Dr. Jose P. Rizal
Published in 1887
An Eagle Flight (1900)
The Social Cancer (1912)
Noli Me Tangere
has been adapted for literature, theater, television, and film.
1915: a silent film adaptation by
Edward M. Gross.
1930: another silent film
adaptation, directed by José
Nepomuceno under Malayan Movies.
1951, SISA
Director: Gerardo de León
Award-winning actress
Anita Linda in the role of
the titular character.
1961, Noli Me Tangere
Released for the birth centenary of José
Rizal, the motion picture was awarded the
Best Picture in the 10th FAMAS Awards.
1992, Noli Me Tangere
a 13-episode TV series by Eddie S.
Romero was produced by
The Cultural Center of the Philippines
and first aired over ABC Channel 5.
1994
Noli Me Tangere
a musical adaptation of the
novel.
2008-2009
Noli at Fili: Dekada 2000
a stage adaptation of Noli Me
Tangere and El Filibusterismo by
the Philippine Educational
Theater Association, set in the
present day.
At present, the Noli me Tangere and
Rizal’s other novel, El Filibusterismo,
are required literature courses for
secondary school levels in the
Philippines.
Florante at Laura
1838
Francisco “Balagtas” Baltazar
FLORANTE AT LAURA
1939
Vicente Salumbides, director
Salumbides Film Company
1970
2012
THE COMICS ERA
• Mga Kabalbalan ni Kenkoy (The Misadventures of
Kenkoy)
• Kulafu
• Darna
• Dyesebel
• Ang Panday
Mga Kabalbalan ni Kenkoy
(The Misadventures of Kenkoy)
1920
Tony Velasquez
1951 MOVIE
1991 MUSICAL
KENKOY LOVES
ROSING
1991
Regine Velasquez
Janno Gibbs
KENKOY FASHION COLLECTION
2011
KENKOY FASHION COLLECTION
2011
KULAFU
1933
PEDRITO REYES AND
FRANCISCO REYES
LIWAYWAY KOMIKS
1932-1941
DYESEBEL
1950
MARS RAVELO
1953
EDNA LUNA
1973 MOVIE
VILMA SANTOS
1978
ALMA MORENO
1996
CHARLENE GONZALES
1990
ALICE DIXSON
2008, DYESEBEL TV SERIES
2008
MARIAN RIVERA
DARNA
1950
MARS RAVELO
1951
1973
1991
DARNA!
TV SERIES, KBS CHANNEL 9
1977
LORNA TOLENTINA
2005
DARNA TV SERIES
GMA CHANNEL 7
ANGEL LOCSIN
2009 DARNA SERIES
GMA 7
MARIAN RIVERA
PANDAY
1981
CARLO J. CAPARAS
MOVIES 1990 -2000
TV SERIES 2005
PANDAY KIDS
2010 GMA 7
CARLO J. CAPARAS
BATANG X
1995 MOVIE
PEQUE GALLAGA
BATANG X
TV SERIES ABC 5
1995
BATANG X COMICS
1995
SPONSORED BY
McDONALD’S
ROMANCING THE MEDIA
Tagalog Romance Novels
Precious Hearts Presents
KRISTINE Series
MARTHA CECILIA
KRISTINE SERIES
CONTENT-on-DEMAND
Value-Added Mobile Telephony Service
Text greetings from the idolized characters, info text
on the twists and turns of the plots, memorable quotes
from dialogues, video clips, wallpapers, themes and
even ring tones
TEXT PROMO
DIGITAL download
KRISTINE
Theme Song
WEEKLY LOGOS
WEEKLY MMS WALLPAPERS
WEEKLY PICTURE MESSAGES
JAIME
WEEKLY TEXT
MESSAGES
EMERALD
WEEKLY TEXT
MESSAGES
MARCO
WEEKLY TEXT
MESSAGES
DAILY QUOTATIONS FROM KRISTINE
CONTENT ADOPTION
IN OSMU
NEW MEDIA
TELEVISION
FILM
PERFORMING
ARTS
PUBLICATION
• NON-LINEAR
• MARKET DRIVEN
• TIMELESS
CONTENT =
CHARACTER-DRIVEN
KOMIKS
THEATER
ARTS &
FASHION
With the One Source Multi Use,
the possibilities do seem endless.
THANK YOU VERY MUCH!