Political Commercial Research
Adapted from Propaganda Unit project created by Casey Wise found at:
http://www.gckschools.com/users/wisec/it727project/index.htm
1. Visit the following website - The Living Room Candidate
www.livingroomcandidate.org
2. Review two or three ads from the 2004 for each candidate.
Answer the following questions:
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What is the message?
What propaganda technique(s) does it use?
How do the graphics affect your opinion about the video?
Make a list of all the elements that are common in the videos:
examples would be; "paid for by", "approved by", websites, end
credits, music, etc. Look for clues in the text at the bottom of
the video.
3. Choose another year at random. Watch a commercial from each candidate.
Answer the following questions:
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
What is the message?
What propaganda technique(s) does it use?
How do the graphics affect your opinion about the video?
Make a list of all the elements that are common in the videos:
examples would be; "paid for by", "approved by", websites, end
credits, music, etc. Look for clues in the text at the bottom of
the video.