Brazil - Tourism

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Brazil - Tourism
Development Strategy
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A good strategy for Brazil?
Relatively undeveloped – scope for expansion.
 Foreign visitors account for ¼ holiday makers.
 Rising prosperity will allow Brazilians to take
holidays.
Strategy
*Improve infrastructure for tourists.
*Improve the quality of services.
*Invest in marketing to promote the country.
*Government has produced national policy –
recognises the potential & problems of opening
up ecological areas.

Rio de Janeiro
‘River of January’ – commemorates 1st Jan 1502
when Portuguese captain sailed into the harbour.
Attractions
*Warm climate
*Numerous beaches – Ipanema, Copacabana.
*World famous monuments – Sugar loaf mountain,
Corcovado mountain & Christ the Redeemer.
*Carnival
*Tijuca National Park
*Theatres, nightclubs, museums, cinemas, art
galleries.
*Extensive highway, good international airport.

Problems in the city? Is it sustainable?
Solutions?
Ipanema
Christ the
Redeemer
Sugar Loaf
Mt
Copacabana
Tijuca National Park
Sustainable?
 Sprawling
city.
 Traffic problems – pollution.
 Shanty towns.
 Safety -Rio gun crime & petty theft.
How could tourists help the
poor?
Favela Hotels serve up a different view
of Rio
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Favela tourism is nothing new in Rio. Since the 1980s
guidebooks have suggested that tourists take fleeting trips past
the 800 or so shantytowns now scattered across the city’s
undulating landscape. Dozens of tourist companies offer Jeep
excursions into such areas, which are notorious for their cocaine
fuelled conflicts. Unfortunately, the poor did not receive any
money.
Today however, half a dozen favela hotels have opened their
doors for tourists keen to get a taste of the city’s impoverished
underbelly or economise as they make their way around South
America.
Rio Culture has no pretension to being seen as a conventional
hotel. With stunning views over Copacabana beach and home
cooking, it still charges $24 a night. Its upstairs windows offer a
360° view of favela life, from marijuana deals on the street
below to the elderly women hanging out the washing, to the trail
of litter cascading down the hill.
It is difficult to imagine why foreigners may want to come to a
so called risk area – but at least my kids may not live her
forever, said a favela dweller.
Expanding tourism in the NE
Attractions
*2000km of unbroken tropical beaches.
*Colonial heritage – Baroque charches &
cobbled streets (365 Churches in Salvador)
*Receife – Brazilaian Venice.
*Sunshine virtually guaranteed.
Marketing Strategies
*’Sun Policy’ – extra day for each day it rains.
*TV soap opera being filed on NE beaches.
*Rio Carnival singers released a song about
the NE.
Changes
*International Hotel groups have moved in –
Sheraton, Best Western, Club Med to ‘test the
water’.
*Plan to build 5 water parks in the NE (joint
venture with Canadian company).
*Golden Coast Project
Located 65km South of Recife's international
airport.
Average temp – 28°C
Sheltered reefs, coconut groves, mangroves and
forests.
Project has strict development rules
Strict Development rules
 Only
2% of 10,000 ha to be built on.
 2 storey max building height.
 Environmental considerations takenMangrove Research centre.
Design sustainable project in the
rainforest.
Aldeia dos Lagos
200km from Manaus
Only 12 apartments (small scale)
Visit Preserved lakes – learn about their ecosystem.
Handicraft store on site.
Overnight picnic with Santa Luiz community –
practise primitive fishing
-local people tell folk lore stories
-learn about their way of life
Set with help from the WWF & Brazilian NGO
ASPAC.
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Ariau Jungle Lodge
35miles up Negro River from Manaus
Most guides come from surrounding villages.
Not a single tree has been knocked down.
The Cabins have been built up & between the trees –
interconnected by walkways.
6-7 people (small scale)
Jungle walks
Visit indigenous villages – music/stories
Piranha fishing
Jungle hikes.
Learn how to use a bow & arrow, learn how to rubber tap
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