Openbravo for Retail
© 2012 Openbravo Inc. All rights reserved.
Agenda
Openbravo Overview
The Benefits of an Integrated Retail Solution
Capabilities
Page 2
Vendor, Warehouse and Distribution
Management
Page 3
Country, Region, Store, Product, and
Employee Management
Page 4
Integrated Multi-Channel
Page 5
The leading web-based,
open source retail solution for
mid-market retailers
Page 6
Proof of ERP Success
>3,000,000
ERP + POS Downloads to date
Page 7
Adoption Momentum
6,000+ Organizations Rely on Openbravo
Page 8
Global Reach and Success
107
37
Partners
Countries with Customers
143% YoY Openbravo growth
Page 9
Global Excellence in Retail
EMEA
N. America
L America
Page 10
APAC
Awards
Page 11
Agenda
Openbravo Overview
The Benefits of an Integrated Retail Solution
Capabilities
Page 12
No ‘One Size Fits All’ in Retail
How do you measure success?
Spend
by
visitor
Daily
sales
Profit
by
product
Page 13
Retail Processes
Management
Merchandising
Supply Chain
Operations
Comprehensive
Visibility
Planning
Replenishment
POS
Strategy
Forecasting
Inventory Mgmt
Employee
Hours
Finance
Price List
Warehouse
Mgmt
HR
Discounting
eCommerce
Catalog
Transportation
Real Estate
Inventory Mix
Marketing
Assortment
Planning
Franchising
Allocation
Store
Management
Supplier
Relationships
Inventory Mgmt
Loss
Prevention
Forecasting
Page 14
Efficient Processes Cross Silos
Management
Merchandising
Supply Chain
Operations
Comprehensive
Visibility
Planning
Replenishment
POS
Strategy
Forecasting
Inventory Mgmt
Finance
Price List
Warehouse
Mgmt
HR
Discounting
Store Performance
Employee
Hours
eCommerce
Supply Chain Performance
Catalog
Transportation
Real Estate
Marketing
Franchising
Store
Management
Inventory Mix
Assortment
Retail
Planning
Allocation
Business
Supplier
Relationships
Performance
Inventory Mgmt
Loss
Prevention
Forecasting
Page 15
Openbravo Meets Store-Level Challenges
Centralized
Policy Control
• Enforce consistent price lists and discounting
• Maintain master inventory listing with flexibility
to modify based on region or country
Customer
Experience
• Deliver consistent multi-channel check-out
experience
• Easy to process complex transactions like
returns and exchanges
No Visibility
• Comprehensive visibility into store and product
performance
• Compare product performance between stores
Page 16
Openbravo Meets Supply Chain Challenges
Pricing
• Centralized discounting management
• Extensive multi-currency support
• Centralized price lists management
Inventory
Management
• Comprehensive inventory visibility
• Rapid feedback on product performance
• Automated and accurate inventory accounting
Supplier
Management
• Centralized management of supplier contacts
• Streamlined and auditable ordering process
• Manage supplier performance data
Page 17
Openbravo Meets Enterprise-Level Retail Challenges
Multi-Channel
• Integrated in-store, online, and mobile
• Single source of truth for sales, inventory and
performance management
Competitive
Landscape
• Flexibility to pursue new business
• Improve efficiency and margins to defend
against discount stores and global brands
Globalization
• Full visibility into global supply chain
• Facilitates expansion into new markets
• Full visibility into global customer base
Page 18
Retail Solution Value Evolves for Retailers
Consumer-Driven
React to customer
Capitalize
on customer
trends
behavior
Value
Demand-Driven
What you need before you need it
Optimize
Eliminate waste, loss, and manual work
Standardize
Infrastructure, policies, and processes
Stage of Solution Sophistication
Page 19
Openbravo Retail Case Study
“A key factor in reinforcing our brand quality
was to offer a best-in-class shopping
experience, and Openbravo was the
foundation for this successful initiative.”
Openbravo manages retail operations including:
Revenue: 1.6 Billion € (2008)
Stores: 200+
Registers: 1,000+
Retails: Furniture &
Appliances
Country: France
•
•
•
•
Order & delivery management (in-store and online)
Delivery schedule and route management
Customer and loyalty management
Store stock management
Openbravo connects to the central ERP to:
•
•
•
•
•
Reduced average check-out time from 2:30 to :30
Improved customer satisfaction
Lowered staffing costs during peak hours
Exchange information synchronous or asynchronously
Allows stores to be fully operational any time of day
Page 20
Agenda
Openbravo Overview
Integrated Retail Solution
Capabilities
Page 21
Retail POS Capabilities
• Comprehensive Functionality – Supports all customer
transactions: Sales, payments, cash management, returns, refunds,
and more
• Ease of Use – Mobile-capable touch screen UI boosts employee
productivity and customer satisfaction
• Broad Device Support – Peripherals such as barcode readers,
ticket printers, cash drawers, displays, card readers, scales, etc.
• Deployment Flexibility– Available as a Java-based application onpremise that synchronizes with a central servers, or as a HTML5based web application with real-time access to the back-office.
• Web-based – In Q2 2012, Openbravo will support a 100% web
based POS deployment that enables retailers to use popular tablets
and phones to process transactions.
• Online or Offline – Store performance and autonomy is
guaranteed with the ability to operate the POS without back office
connectivity.
Page 22
Retail Store Capabilities
• Sales and inventory management – Pricing, discounts,
promotions, replenishment, quotations reports of orders,
shipments, invoices and more
• POS Management – Single web-based point of control for
instant maintenance / upgrade of POS UI
• Intuitive Usability – Multi-tab views, spreadsheet interface,
column filtering, notes, etc. combine power and ease of use
• Reporting – Quick reporting and graphs that output to HTML,
PDF, Excel, XML and CSV
• Adaptable– Modular architecture enables easy adaptation and
functional extension
• Interoperable – Open architecture with REST web services
allows easy integration with the existing IT infrastructure.
Page 23
Retail Enterprise Capabilities
• Multi-channel Retail – Centralized, single database retail solution with
fully integrated POS and mobile support and e-commerce integration
enables an integrated shopping experience across all channels.
• Business Optimization – Warehouse management, integrated
financial and managerial accounting, supply chain management, HR
management, and more
• Master Data Repository – Hierarchical organization-level data model
enables easy, granular control over products, price lists, inventory,
customers, suppliers, users, etc.
• Modular – Add pre-built capabilities to core web-based ERP to extend
functionality quickly and cost-effectively for functionality, tools,
localizations and integrations such as Magento, SugarCRM, etc…
• Interoperable – Out of the box eCommerce integration, with standard
REST web services to enable easy application integration
• Deployment Flexibility – On-premise, hosted or cloud
Page 24
Conclusions
 An integrated customer experience across all
your channels
 Total visibility and improved efficiencies
 A complete solution for all of your IT needs
 Agile and flexible
 Open source
 Affordable
Page 25
Page 26
Page 27
Appendix A: Deployment Options
Page 28
Single Store Deployment Option – POS Only
…
POS Terminal 1
Master
POS Terminal 2
POS Terminal N
 POS-centric deployment:
 All store functionality managed from
POS
Mobile POS
 Benefits:
 Simple operations
 Store autonomy is guaranteed
 Cash register management
 Light weight inventory management
 Store level database:
 One of the POS terminals is the
master and manages the database
 Other terminals are clients of master
 Java client recommended
Page 29
Single Store Deployment Option – Full Retail Capabilities (Java POS)
Openbravo 3
Store Server
POS Synchronization
Module
…
POS Terminal 1
Master
 Full store level operations:
 Cash register management through
POS
POS Terminal 2
POS Terminal N
Mobile POS
 Benfits:
 Full store level functionality
 Store autonomy is guaranteed
 Full inventory management, employee
management
 Supplier relationships, Retail CRM
 Finance and accounting
Page 30
Single Store Deployment Option – Full Retail Capabilities (Web POS)
Openbravo 3
Store Server
…
POS Terminal 1
Master
 Full store level operations:
POS Terminal 2
POS Terminal N
Mobile POS
 Benfits:
 Cash register management through
POS
 Full store level functionality
 Full inventory management, employee
management
 Real time data with no synch required
 Supplier relationships, Retail CRM
 Finance and accounting
 Store autonomy is guaranteed
 Simplified administration
 Support for low cost hardware, tablets
and mobile devices
Page 31
Multi Store Deployment Option – Full Enterprise Capabilities (Java POS)
Openbravo 3
Magento
Retail Chain Server
(Ecommerce
& web store)
Magento
Connector
…
POS Synchronization
Module
Store N
…
Store 2
…
Store 1
 Full retail chain management:
 Cash register management through
POS
 Benfits:
 Full functionality
 Store autonomy is guaranteed
 Full store operations management
 Supply Chain Management
 Enterprise Management
 Ecommerce Connectors
 Location based shopping and social
media integration
Page 32
Multi Store Deployment Option – Full Enterprise Capabilities (Web POS)
Openbravo 3
Magento
Retail Chain Server
(Ecommerce
& web store)
Magento
Connector
…
Store N
…
Store 2
…
Store 1
 Full retail chain management:
 Benfits:
 Cash register management through
POS
 Full functionality
 Full store operations management
 Real time data with no synch required
 Supply Chain Management
 Simplified administration
 Enterprise Management
 Support for low cost hardware, tablets
and mobile devices
 Ecommerce Connectors
 Store autonomy is guaranteed
 Location based shopping and social
media integration
Page 33
Appendix B: What can Openbravo do for you?
Page 34
What can Openbravo do for you?
Examples of business problems addressed with Openbravo for Retail
 Providing a low cost POS solution for a new or rapidly expanding retail chain
 Renewing an aging portfolio of store management software applications
 Changing the image of my brand by providing an outstanding in store shopping
experience
 Providing a unified shopping experience to my customers across all channels
 Empowering store staff to assist shoppers with product selection and check out with
mobile devices
 Deploying a simple retail CRM solution to stay in touch with my customers
 Supporting the international expansion of my brand
 Managing logistics between regional distribution centers and stores
 Managing the extended supply chain and measuring supplier performance
 Enabling collaboration with franchisee
 Providing a complete IT solution to franchisee to mange their business
 Managing the finance and accounting operation for my store or my retail chain
 Deploying a complete and flexible solution that support all the processes of my retail
enterprise.
Page 35
Appendix D: PCI Compliance
Page 36
PCI Compliance
What is PCI? PCI DSS is a comprehensive set of security requirements agreed upon by the PCI
Council to protect consumer payment account data
What is PA-DSS? PA-DSS is a standard to help software vendors develop secure payment
applications that do not store prohibited data, such as full magnetic stripe, CVV2 or
PIN data, and ensure their payment applications support compliance with PCI DSS
PCI DSS and PA-DSS principles include:
•
•
•
•
•
Build and maintain network security
Protect cardholder information
Run vulnerability assessments
Maintain access control protocols
Enforcement of data security policies
How does Openbravo help with PCI?
• Openbravo has taken broad measures to ensure both the retailer and consumer
payment data is protected in accordance with PA-DSS standards
• Openbravo software is routinely monitored and validated by Payment ApplicationQualified Security Assessors (PA-QSAs)
• Openbravo customers benefit by knowing Openbravo and connected applications
(such as Magento) protect the transmission and storage of their credit card
information
Page 37
Appendix C: Pricing
Page 38
Pricing Zones
Zone 1
Zone 2
Zone 3
Page 39
ERP Pricing – Zone 1
Zone 1 ERP Solution Pricing
ERP 1st year price
Minimum # concurrent users
Web services
Standard
Enterprise
Unlimited
€500/Concurrent user
€750/Concurrent user
€75,00
3
10
Unlimited
€500 per 500 per day*
Unlimited
Unlimited
*first 500 calls per day free
Zone 1 POS System Pricing
POS price
Included # of Terminals
Additional POS Terminals
Standard
Enterprise
Unlimited
€1,500/Store
€1,500/Store
€75,000
3
10
Unlimited
€50
€75
Unlimited
Renewal, Support and Terms
Renewal discount
Support
Payment terms
15%
15%
15%
Regular
Premium
Premium
Pre-paid
30 Page
days
40
30 days
Confidential – Do not distribute
ERP Pricing – Zone 2
Zone 2 ERP Solution Pricing
ERP 1st year price
Minimum # concurrent users
Web services
Standard
Enterprise
Unlimited
$500/Concurrent user
$750/Concurrent user
$75,00
3
10
Unlimited
$500 per 500 per day*
Unlimited
Unlimited
*first 500 calls per day free
Zone 2 POS System Pricing
POS price
Included # of Terminals
Additional POS Terminals
Standard
Enterprise
Unlimited
$1,500/Store
$1,500/Store
$75,000
3
10
Unlimited
$50
$75
Unlimited
Renewal, Support and Terms
Renewal discount
Support
Payment terms
15%
15%
15%
Regular
Premium
Premium
Confidential – Do not distribute
Pre-paid
30 Page
days
41
30 days
ERP Pricing – Zone 3
Zone 3 ERP Solution Pricing
ERP 1st year price
Minimum # concurrent users
Web services
Standard
Enterprise
Unlimited
$650/Concurrent user
$975/Concurrent user
$97,500
3
10
Unlimited
$650 per 500 per day*
Unlimited
Unlimited
*first 500 calls per day free
Zone 3 POS System Pricing
POS price
Included # of Terminals
Additional POS Terminals
Standard
Enterprise
Unlimited
$1,950/Store
$1,950/Store
$97,500
3
10
Unlimited
$65
$95
Unlimited
Renewal, Support and Terms
Renewal discount
Support
Payment terms
15%
15%
15%
Regular
Premium
Premium
Pre-paid
30 Page
days
42
30 days
Confidential – Do not distribute