GOTHAM WINES
Wines with Flavor from South Australia
THE WINES
 Gotham Regional Vineyard Series and OLD Vines Series
 Wine Men Of Gotham
 SXS: Success
 Stalking Horse
GOTHAM
Regional Vineyard Series-- $14.99 RRP
GOTHAM
Old Vine Series:: $25-30 RRP
Limited Edition wines from 90-127yr old Vineyards in Barossa Valley.
Rated 90-94pts Wine Advocate.
ENTER THE GOTHIC MYSTERY
The night is black as pitch, rain drops patter against your window and
you can hear the clip clop of the headless horseman pacing in the
dark alley below. The fire is crackling and you sink into your chair
with a well-worn copy of The Legend of Sleepy Hollow. You want a
deep, brooding wine to match the mood. Complex and spell binging,
Gotham is an enigma; a literary concept for a discerning pallet.
WHY GOTHAM?
Our first wine, a 2004 Langhorne Creek Shiraz…
black as night, dark and brooding.
WHERE DOES THE NAME COME FROM?
 A Literary Concept, referencing Washington Irving’s New York to 14th
century English Nursery Rhymes
Above all– serious wine in the bottle, that doesn’t take itself to seriously.
NOT YOUR TYPICAL AUSSIE WINE
Steering away from the critters, Gotham is a concept which does not
play up the Australian category. We focus on regional expressions of
Shiraz and Cabernet, which most definitely have fruit forward
characters to be enjoyed by new world wine consumers, yet the wines
maintain balanced and well integrated structural elements.
KEY MESSAGES
 Regional Vineyard Series featuring McLaren Vale, Langhorne Creek and
Barossa Valley.
 Langhorne Creek is clay soil producing a savory wine; McLaren Vale is dark
and mineral rich, producing chocolate characters in the wine; Barossa Valley is
sandy sometimes loamy soil producing great acidity and bright lush fruit driven
wine.
 100% Varietals: Shiraz and Cabernet Sauvignon
 Hand-made, low sulfite wine.
 Sustainable water conservations farming practises.
SELLING STRATEGY
 Gotham = Value.
 Focus on great quality for the price point.
 Education. Show two Shirazes side by side, highlight difference in
climate and soil.
 Niche accounts who like labels and the stories behind them.
 Killer Halloween wine!
TARGET CONSUMER
 Loves bold full bodied wines with streak of elegance
 Thinks of themself as having a dark/ wild side
 Moderate wine consumer with a small rotating cellar, but they may
hold on to a bottle for a year or two
 Regular wine drinkers who pride themselves on finding value
 Trend leaders who find cult wines and share the secret with their
friends
DISTRIBUTION OBJECTIVES
 Regional restaurant chains
 Steak Houses and white table cloth dining
 Neighborhood bistros, casual dining, comfort food, pubs
 Regional grocery chains
 Independent Wine stores who can build a culture around the
wines: ie wine club list and in store tastings
COMPETITIVE BENCHMARKS
D’Arenburg
Razors Edge
Yalumba Y Series
Layer Cake
GOTHAM US MEDIA HIGHLIGHTS
WINE ADVOCATE
Lisa Perrotti-Brown MW
“wholeheartedly recommended”
“true value”
Fifteen Gotham wines featured!
HIGHLIGHTS
Gotham Old Vine Mataro 94pts ($25)
Gotham Old Vine Shiraz 93pts ($25)
Gotham “Salmagundi” Red Blend 92pts ($29)
Gotham Langhorne Creek Shiraz 90pts ($15)
Gotham Langhorne Creek Cabernet 90pts ($15)
WINE MEN OF GOTHAM
WINE MEN = ENTRY LEVEL GOTHAM
With packaging designed for off premise, the Wine Men are
and eye-catching entry level series in the Gotham Range.
We actually blended 15% Gotham McLaren Vale Shiraz in to
the Wine Men Shiraz to create “family flavors”
Introduced to USA between October - December 2010
Depletions: 7,280 in 10 states in 8 months.
RRP: $10
WISE ENOUGH TO PLAY THE FOOL!
The Wine Men have a reputation that precedes them, playful and
unpredictable; these merry pranksters are wise enough to play to fool
and come out on top. They may be “WANTED” all over town but
you ain’t no fool, so pick up this bottle for its cool character and
impress your friends with a serious wine at exceptional value. Let the
wine men take you for a ride and you’ll be in good company. Cheers to
the wisdom of the wine drinker!
KEY MESSAGES
 Exceptional VALUE!
 Sunshine in a bottle; fruit driven wines with balance and integrity.
 Popular and unusual varieties (Shiraz/ Chardonnay Semillion)
 The only $10 Australian Wines “Whole-heartedly recommended”
by Wine Advocate
SELLING STRATEGY
 VALUE. Focus on great quality for the price point & WA reviews
 Off-beat, fun label yet serious wine in the bottle. Target label
loving customers!
 Looks great as case stack and we have eye-catching POS
 Killer Halloween wine!
TARGET CONSUMER
 Entry level wine drinker with an eye for fun labels
 New World pallet, adventurous in their wine selections
 Bargain hunting regular wine drinkers looking for a good value
Monday-Thursday wine
DISTRIBUTION OBJECTIVES
 National and regional restaurant chains
 National hotel accounts
 Neighborhood bistros, casual dining, comfort food, pubs
 National and regional grocery chains
 National drug chains
 Liquor stores
 Club stores
EYE CATCHING POS
COMPETITIVE BENCHMARKS
Banrock Station
Jacobs Creek
Wolfblass
Razors Edge
SXS: SUCCESS
SXS:: STEPS TO SUCCESS
Step One: Follow your instinct
Step Two: Listen to your friends
Step Three: Celebrate milestones no matter how small
Step Four: Toast to you achievements with good wine!
Whether you’re climbing the corporate ladder, following instructions to assemble
your new furniture, life is easier taken Step by Step. Take a breath, look how far
you’ve come, close your eyes and imagine the road ahead. You know success is not
just a journey, you can make it an adventure!
KEY MESSAGES
 Extreme Value. Focus on great quality for the price point
 Sunshine in a bottle; fruit driven wines with balance.
 Popular and unusual varieties (Shiraz/ Chardonnay Semillion)
 Named Top 5 Best Value Australian Brands, Wine and Spirits
Magazine June 2011
 Shiraz 90pts, Chardonnay Semillion 87points
SELLING STRATEGY
 Extreme Value. Focus on great quality for the price point
 Flavors have broad appeal; good fruit and balance attractive to
everyday wine drinker and entry level drinker.
 Elegant bottle, unique angled label, looks great on a bar or case
stacked.
 Flavours great on their own or to pair with food.
TARGET CONSUMER
 Entry level wine drinker who enjoys bright fruit and easy drinking wine.
 Bargain hunting regular wine drinkers looking for a good value Monday-
Thursday wine they can buy by the case.
 Consumers who follow ratings and look for great QPR as endorsed by
the wine writers.
DISTRIBUTION OBJECTIVES
 National and regional restaurant chains
 National hotel accounts
 Neighborhood bistros, casual dining, comfort food, pubs
 National and regional grocery chains
 National drug chains
 Liquor stores
 Club stores
COMPETITIVE BENCHMARKS
Penfolds: Koonunga Hill
D’Arenburg: Stump Jump
Shoofly
SXS US MEDIA HIGHLIGHTS
Wine and Spirits Magazine on SXS
“Extreme Value”
“BEST BUY”
SXS Shiraz (90pts)
SXS Chardonnay Semillion (87pts)
SXS Shiraz was listed in
“TOP 100 BEST BUYS of 2010”
SXS Named in Top 5 Best Value
Australian Brands June 2011
STALKING HORSE
Medal Winning
Single Estate Shiraz
RRP: $19.99
VAGABONDS, PIONEERS AND RESTLESS
WANDERS UNITE.
You are always on a mission searching and seeking out the best life
has to offer. No second guessing, just open eyes, a curious spirit and a
good dash of the extraordinary. You are a traveller but you can always
ground yourself to appreciate the moment. Stalking Horse single
vineyard Shiraz series is a quest for the perfect Shiraz, as expressed by
the extraordinary soils and climate of Southern Australia.
KEY MESSAGES
 Single Vineyard Shiraz
 “Winery to Watch” Wine Spectator July 15, 2011
 Consistent acclaim, medal winner, 90pt/<$20 wine
 Northern rim of the McLaren Vale the 2008 fruit was exceptional,
consistently producing great fruit year after year this vineyard has
grown in esteem
SELLING STRATEGY
 Winery to Watch Wine Spectator July 2011
 Beautiful label. Target label lovers and horse lovers (Country Clubs,
Regional Accounts etc)
 Focus on quality to price ratio. 90pts < $20
 Emphasize fruit driven but balanced- flavor has broad appeal for
new world pallet.
TARGET CONSUMER
 Moderate wine drinker who appreciates bold flavor and new world
style of fruit driven wines with balance.
 Has a small to medium rotating wine collection enjoys drink now, but
also may cellar bottles for a year or two.
 Adventurous wine drinker, who sees wine as a core part of their selfimage.
 Entry level wine drinker looking for media approved wine at bargain
price (90pt/<$20 customer)
DISTRIBUTION OBJECTIVES
 Steak Houses
 Regional restaurant chains
 Neighborhood bistros, casual dining, tapas/small plates, wine bars
 Regional grocery chains
 Independent Wine shops who can build culture around a brand
(tastings, wine clubs etc)
COMPETITIVE BENCHMARKS
D’Arenberg
Yalumba
Layer Cake
Fetish
WHO’S TEAM GOTHAM?
A family owned and operated company since 2004.
Husband and Wife Team run the business in Australia.
Daughter Kate Directs US Market Development
In May 2011, vintner Bill Foley made a non-controlling investment in their
company
AUSSIE WINE REGIONS
Questions?
QUESTIONS?