How to sell Combi Stroller
Emphasize Lightness
Emphasize Compactness
Emphasize Safety & Durable structure
(e.g. ASTM, CNS, KITI)
Emphasize Sophisticated Design
Emphasize Unique Features
E.g. Egg Shock pad, Air-through system, Soft Suspension…etc.
How to display effectively (I)
Non-Reversible handle stroller
 B-type
 A-type
Upper
Lower
Combi
Cocot (different type)
Cocot (same series)
Well Flat Wide
(same series)
 Reversible handle stroller (same function)
How to display effectively (I)
Point
To separate by STRUCTURE & CATEGORY
(e.g. Reversible / Non-reversible / A-type / B-type)
Point
To display SERIES BY SERIES
(Well Flat series, Cocot series, etc)
Point
To display ITEM BY ITEM of same series
Consumers can be easier to understand the difference of stroller.
Sales person can explain more systematically as well.
*Hint: Consumer habit is to see merchandises from left to right.
How to display effectively (II)
E.g. Well Flat Wide
Handle position
should be facing
backward.
Caster lock is
better to be locked
for easy holding.
(demonstration)
Top window should
be opened.
Mesh window should
be opened.
Canopy should be
fully opened.
Buckles are better to
be locked for easy
holding & good looking.
*Keep the seat cushion, front guard cover, and canopy clean!!!
Stroller Categories
SG standard, The Safety Goods mark, is obtained only after passing the safety
standard set by the Safety Goods Association in Japan.
A-type
NEW A-type
B-type
Travel System
5 in 1
Traditional A-type
With FULL reclining seat
With PARTIAL reclining seat
Application Age: 1 – 24 months
Applicable Age: 7 – 24 months
Continuous usage: within 2 hours
Continuous usage: within 1 hour
With RECLINING function and
backrest angle is from 110º to
150º or above
Backrest angle from 110º or above
Stroller (shell and flat seat mode),
car seat, chair, baby carries
Twins
76cm
Ricco W
A-type
=== 76 cm height super compact & light stroller ===
Product Specifications
Sun Burst Orange (SO)
Airy Blue (AB)
Orange citron (OC))
Black Dune (BD)
Ricco W EG α
Ricco W EG
KV-680
use period :1-24months
weight : 5.0kg
size :
open W460xD640~810xH860~1030
fold W460xD340~540xH760
reclining : 125 °~ 170 °
available in 2 colors
KV-630
use period :1-24months
weight : 4.6kg
size :
open W460xD640~810xH860~1030
fold W460xD340~540xH760
reclining : 125 °~ 170 °
available in 2 colors
Light
Ricco W
One-hand
operation
Unique Features
KV680 : 5.0kg
KV630 : 4.6kg
Compact
Dacco
Cushion
Dragging
76cm
Adjustable & Reversible
handle
Ricco W
Functional canopy
<Top Window><Ventilated Window><Reversible>
UV
protection
Wide Seat &
5-point seat belts
. 34 cm
Width
EggShock(α)
Protect baby head
For vibration.
Ventilated seat
-3℃ feeling temperature
Cocot Compact W
A-type
=== Compact A-type stroller for both baby and mom ===
Product Specifications
Stone Black (SB)
Light Camel (LC)
Platinum Gray (PG)
Bark Orange (BO)
Cocot compact W EG α
Cocot compact W EG
BU-720
use period :1-24months
weight : 5.6kg
size :
open W495xD740~830xH1000
fold W390xD340~350xH890
reclining : 125 °~ 170 °
available in 2 colors
BU-620
use period :1-24months
weight : 5.3kg
size :
open W480xD740~830xH1000
fold W390xD340~350xH890
reclining : 125 °~ 170 °
available in 3 colors
Cocot Compact W
Product features & Advantage
○Holding Cushion
Baby’s posture is kept stably.
Body support for
keeping baby’s body
trunk stably. (BU720
only)
2 levels adjustment
according to body size.
Head support for baby whose
neck muscle has not developed yet.
Cushion prevents baby
from slipping hip.
Cocot Compact W
Product features & Advantage
○Egg Shock α: New design for well-ventilated
Three air holes
Air through ditch
*BU720 only
Cocot Compact W
Product features & Advantage
○Well ventilated sheet
Well-ventilated materials polyurethane is used in making the seat
cushion. And some air holes are available at the back part.
Base seat
Seat cushion
Well-ventilated
polyurethane
Air holes
Store the cover upper
Position.
Cocot Compact W / Mini
A-type
=== Compact A-type stroller for both baby and mom ===
Product Specifications
Cocot compact W EG α
Cocot compact W EG
Cocot compact mini EG
BU-680
use period :1-24months
weight : 5.3kg
size :
open W495xD740~830xH1000
fold W390xD340~350xH890
reclining : 125 °~ 170 °
available in 2 colors
BU-570
use period :1-24months
weight : 4.9kg
size :
open W480xD740~830xH1000
fold W390xD340~350xH890
reclining : 125 °~ 170 °
available in 3 colors
NU-500
use period :1-24months
weight : 4.3kg
size :
open W480xD740xH960
fold W360xD280~300xH860
reclining : 125 °~ 170 °
available in 2 colors
A-type
Cocot Compact W / Mini
Features & Advantage
For
Mom
Ultra Compact Design
11cm
shorter
Cocot Compact W: 89cm height
Cocot Compact Mini: 86cm height
=> For Easy Storage!!
Light Weight
W
89cm
Mini
86cm
Easy to carry
4.3~5.3Kg
Shoulder Strap
Hands free
Reversible Handle & Top Window
Easy to switch for both
facing forward and
facing backward.
You can always see your
baby’s face.
A-type
Cocot Compact W / Mini
Features & Advantage
Super wide seat
Wide
For
Baby
Egg Shock / Egg Shock 
Protection for
soft baby’s head
by vibration
absorbable
materials.
36cm width
- Relaxed and
comfortable for
baby.
UV Protection
Ventilation (Mesh window & 3D mesh seat)
Soft
Suspension
2 ventilated areas
=> babies feel more
comfortable in stroller.
Protection
from strong
sunlight
Comfortable ridding by
95% vibration cut
via soft suspension and
stroller frame.
A-type
Cocot Compact W / Mini
Recommended Selling Points
Conception => Not embarrassed for baby and mom
For Baby
 Protection for back of head
~ Installment of
Egg shock
Egg shock α
 Protection for sultry(heat)
~ Mesh window & Ventilated
seat installment
 Protection for UV
~ Canopy prevent 95% UV
 Comfortable residence space
~ 36cm width seat
 Comfortable ridding
~ Dacco Cushion, soft suspension and
vibration-absorbing frame
For Mom
 Storage
~ Small and compact
~ Slide handle installment
 Carrying weight
~ Light weight (4.3kg~5.3kg)
 Two way operations
~ Reversible handle
 Looking into baby situation
~ Top window installment
 Hands free
~ Shoulder strap installment for
carrying the stroller
Do Kids 5
Travel
system
=== Mobile Baby Station ===
AT730
AT650
Shine Sun (SS)
Deep Blue (DB)
Deep Red (DR)
Shine Aqua (SA)
Deep Gray (DG)
Travel
system
Do Kids 5
=== Mobile Baby Station ===
Product Specifications
5 Various Usage
1. Baby carry &
Rocking chair
2. Car seat
Use period: newborn ~ 10kg
Size: W435 x D690 x H346
weight: 3.2kg(AT730)
3.1kg(AT650)
3. First type stroller
(shell mode)
4.First type stroller
(flat seat mode)
5.second type stroller
(B-type stroller)
Use period: newborn ~ 1 year old
Size: W490 x D810 x H955
weight: 7.3kg(AT730)
7.2kg(AT650)
Use period: 1 month ~2 years old
Size:
open:W490 x D770~780 x H1000
fold:W410 X D260~360 x H950
weight: 5.2kg(AT730)
4.9kg(AT650)
Use period: 7 months ~2 years old
Size:
open:W490 x D770~780 x H1000
fold:W410 X D260~360 x H950
weight: 5.2kg(AT730)
4.9kg(AT650)
AT730 available in 3 colors
AT650 available in 2 colors
Do Kids 5
Travel
system
=== Mobile Baby Station ===
How to use
1.Baby Carrycot
/Rocking chair
2.Car seat
3.1st type stroller 4.1st type stroller
(shell mode)
(flat mode)
5. 2nd type stroller
(B-type stroller)
Movable without
waking a baby up !!!
Travel
system
Do Kids 5
=== Mobile Baby Station ===
Recommended Selling Points

Applicable from NEWBORN to about 2 years old as rocking chair in room,
car seat in car, and as stroller for going out

It is CONVENIENT for baby to lay down in any situation

It is a 5-in-one stroller and ECONOMICAL choice

Without waking up the baby during movement would make baby feeling
CONSIDERATE & COMFORTABLE
Do Kids 5
Travel
system
=== Mobile Baby Station ===
Consumer voice
Everywhere activity
Because of easy installment,
car seat is used on papa and
mama's car. On the trip my
baby puts into a carry during
meal. And now it is useful
when I feed baby food in my
house.
By Michiko mum & Yuko
Easy carrying
It is easy to carry, so, it is very
active in my house. My baby
likes rocking chair function.
Always with smile after putting
into this chair.
By Akiko mum & Masato
The rough road is also safe
It is possible to walk even on
rough road, because of high
cushion performance.
My baby sits on Do Kids 5
quietly with pleasant.
By Nami mum & Shota
Multi functions, Economical
I use Do Kids 5 from my child
birth leaving hospital everyday
as a car seat, a stroller, a baby
chair and baby carry.
It is very economical that many
functions by only one Do Kids.
By Kumiko mum & Mia
A-type
Well Flat Wide W
Product specifications
Using widely, and the folding slim
Compact
Seat width
into 1/4
33cm
size
JT-540
JT-500
weight : 5.2kg
size :
open W505xD750~775xH1010mm
fold W375xD280xH1010
reclining 130~170degree
available in 2 colors
weight : 4.9kg
size :
open W505xD750~775xH1010mm
fold W375xD280xH1010
reclining 130~170degree
available in 2 colors
A-type
Well Flat 170°W
The lightest A-type stroller with reversible handle
Product specifications
4.5kg
VT-590
VT-530
use period :1~24 months
weight :4.9kg
size :
open W470xD744~764xH1004
fold W370xD268xH1000
reclining : 130 °~ 170 °
available in 2 colors
use period :1~24 months
weight :4.5kg
size :
open W470xD744~764xH1004
fold W370xD268xH1000
reclining : 130 °~ 170 °
available in 3 colors
A-type
Well Flat 170°
A-type Stroller with 170° Reclining Function and Light Weight
Product specifications
4.3kg
Well Flat 170°EG ST-480
use period :1~24 months
weight :4.3kg
size :
open W480xD710~715xH960
fold W360xD278xH935
reclining : 130 °~ 170 °
available in 3 colors
3.9kg
Well Flat 170° ST-430
use period :1~24 months
weight :3.9kg
size :
open W470xD710~715xH960
fold W360xD270xH935
reclining : 130 °~ 170 °
available in 3 colors
Well Flat series
A-type
Characteristics of Different Models
Type of stroller
Well Flat Wide W
Specifications
JT540
Egg Shock
○
Super Wide Seat
○
Top Window
○
Ventilated Window
○
Big Canopy
○
Wide Tire
○
Reversible Handle
○
JT500
Well Flat 170°W Well Flat 170°
VT590
VT530
ST480
○
○
○
○
○
○
○
○
○
○
○
○
○
○
○
○
ST430
Well Flat series
A-type
Recommended Selling Points
I want to see my baby’s face
before he/she can sit straight .
<Reversible handle>
I want to put my baby on a
stroller in more relaxed manner.
<Wide Seat>
More functional
stroller for a
baby.
<Egg shock,
top window,
wide tire, etc>
JT540
Anyway, my first priority
is lightness.
I want to use the lightest stroller.
<Lightness>
More functional
stroller for a
Lighter stroller
baby.
<Lightness>
<Egg shock,
top window,
wide tire, etc>
JT500
VT590
VT530
Lighter stroller
<Lightness>
ST480
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ST430
A-type
Well Flat series
Consumer voice
Wide & Slim, Ventilation, long handle
<Well Flat Wide W>
Well Flat Wide W is a kind stroller for both baby and mum. For baby,
wide seat and ventilation function. For mum, light weight and long handle.
The long handle make possible to move at ease position.
By Akiko mum & Sawako
Easy to fold and compact in a train
<Well Flat 170ºW>
The reason why I bought this stroller is easy to hold it small.
It is very helpful for me to hold smoothly and easily in a train.
I like walk seeing my baby by this reversible handle stroller.
By Nao mum& Sota
Light & easy to move<Well Flat 170º>
I bought Well Flat immediately, after I recognized lightness and
good performance to move in a shop. My baby start to sleep after
sitting on this stroller, because riding comfort is good to him, less
vibration due to soft suspension. By Kasumi mum & Kai
Super Mechacal/DX
A-type
Stylish A-type stroller with full reclining function and compact size
Product specifications
Beige Red (BR)
Gray Navy (GN)
Crown Blue (CB)
Crown Khaki (CK)
Atom Green (AG)
Atom Orange (AO)
Super Mechacal DX
Super Mechacal standard
Super Mechacal sportive
use period :2~24 months
weight :6.6kg
size :
open W515xD915xH940
fold W410xD250xH974
reclining : 120 °~ 160 °
available in 2 colors
use period :2~24 months
weight :4.2kg
size :
open W510xD835xH950
fold W415xD240xH960
reclining : 120 °~ 160 °
available in 2 colors
use period :2~24 months
weight :4.2kg
size :
open W510xD835xH950
fold W415xD240xH960
reclining : 120 °~ 160 °
available in 2 colors
A-type
Well Baby EG
Feeling on clouds
Product specifications
Well Baby PS-499
use period :2~24 months
weight :7.1kg
size :
open W510xD860xH960~1010
fold W3510xD330xH980~1035
reclining : 3 levels 125 °,145º,170 °
available in 2 colors
Well Baby EG
A-type
Feeling on clouds
Features & Advantages
Adjustable handle
Mesh window
3 adjustable
levels for
different height
of users
Egg Shock
Pad
Ultra
Comfortability
Enhances
ventilation.
Seat
Suspension
Front Soft
Suspension
Rear Coil
Suspension
Comfortable
ridding for
baby
on clouds!!!
B-type
Auto Kids Neo
Easy Holding and Opening by One Hand
Product specifications
Auto Kids Neo EG RS-469
Auto Kids Neo RS-439
use period :7~24 months
weight :4.2kg
size :
open W485xD720~715xH970
fold W345xD275xH950
reclining : 120 °~ 140 °
available in 2 colors
use period :7~24 months
weight :3.9kg
size :
open W485xD720~715xH970
fold W365xD275xH950
reclining : 120 °~ 140 °
available in 3 colors
Auto Kids Neo
B-type
Easy Holding and Opening by One Hand
Easy auto folding/opening function
Canopy with Mesh Window
Enhance air
ventilation for
the baby.
Operated by only one hand even
when holding the baby in the
other arm.
Active Seat
Magic Lever
New Angle
Large Basket
Large storage area
for putting and taking
out things.
Normal Angle
Top Window
Active top window
enable parents to
look at the baby.
*RS469 only
Well Kids
B-type
The lightest B-type stroller
Product specifications
Safety Belt – New Ring design
Shoulder Strap
New ring design
can prevent
baby from
Slipping out
Light Weight
3.4kg only and
easy to carry
Soft Suspension
Comfortable
ridding for
babay
Hands free
Sunny Orange (SO)
Compact
Easy storage
Sunny Red (SR)
Sunny Blue (SB)
Well Kids GT350
use period :7~24 months
weight :3.4kg
size :
open W488xD705~715xH960
fold W322xD240xH930
reclining : 120 °~ 140 °
available in 3 colors
Easy Lock
Easy to lock
in step 1 folded
position, and
convenient for
short moving.
B-type
Auto Kids Neo/Well Kids
Consumer voice
Easy operation (folding and opening) =Auto Kids=
I tried many kinds of B-type stroller. And then I found Auto Kids Neo
is best for me - light and easy operation by one hand. Now I enjoy
out-going with my baby.
By Yukiyo mum & Kota
Comfortable even hot weather by ventilation function
=Auto Kids=
It seemed that my baby wad quite good under strict hot weather by
ventilation functions(3D mesh seat & mesh window).
By Rie mmu & Ryoma
3.4Kg Light & compact, easy to move
=Well Kids=
Anyhow, Well Kids is very light and compact. I am happy to go
shopping by train with my baby because of this lightest stroller - Well Kids.
By Kumiko mum & Miyu
New concept stroller
Everytime, Everywhere, Compact & Stylish
Yellow color is available.
New concept stroller
Everytime, Everywhere, Compact & Stylish
Self-Standing
79cm
28cm
Compact