BSE Institute Ltd. Financial Olympiad 2014 Sample Questions Q1. BSE Institute Ltd. When he was in advertising, he designed two covers for Nehru’s ‘The Discovery of India’. Who was this legendary filmmaker? A1. BSE Institute Ltd. Satyajit Ray Q2 BSE Institute Ltd. Identify this logo A2 BSE Institute Ltd. Bank of Baroda Q3. BSE Institute Ltd. Isaac Singer (founder of the Singer Sewing Machine Company) wanted to increase the distribution channel by means of some method, meaning ‘free from servitude’ in French. How do we know that word today? A3. BSE Institute Ltd. Franchise Q4. BSE Institute Ltd. In 1930’s the Esquare magazine called it the newest tailoring idea for men. What was this idea? A4. BSE Institute Ltd. Zipper Q5. BSE Institute Ltd. In marketing, what do you mean by the term Betamaxed ? A5. BSE Institute Ltd. what happens when the "best" technology loses out to a lesser technology that is more well-known in the marketplace. This term refers to the VCR (videocassette recorder) wars, when VHS became the standard over the "superior" Betamax format from SONY.