Fragrance
Fragrance
Introduction
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Welcome!
Learn, and boost your selling confidence.
Ask questions during workshop.
Share experiences.
Questions before we begin?
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Fragrance
Outline
• Fragrance overview
– How a fragrance is made
– Fragrance notes
– Levels of fragrance concentration
– Fragrance families, and types within each
• Mary Kay® fragrances
• Fragrance fun facts
• Questions
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Fragrance
Objectives
By the end of this workshop, you will be able to:
• Explain how a fragrance is made and how scents are
developed for Mary Kay.
• Describe top, middle and bottom notes.
• Explain why the scent of a fragrance varies.
• Identify fragrance families, and the different types within
each family.
• Explain the difference between levels of concentration –
perfume, Eau de Parfum, Cologne, Eau de Toilette and
fragrance mists.
• Describe the attributes of each Mary Kay® fragrance.
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Fragrance
Fragrance Overview
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Fragrance
Fragrance Overview
Top
(first impression)
Middle
(heart of the fragrance)
Bottom
(final impression)
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Fragrance
Fragrance Overview
Women’s Fragrance Families Chart
Fragrance Type
FLORAL:
Attributes
Sheer
Light, translucent blend of floral notes
Oriental
Floral notes with added sweet and spicy
tones.
Fruity
Floral notes with added fresh or sweet
fruit.
Creamy
Blend of floral, creamy notes.
ALDEHYDIC
(al-de-hid-ic)
Clean-smelling base, often combined with
florals.
ORIENTAL:
Sheer
Light blend of traditional oriental notes,
often with a sparkling top note
Chypre
(she-pra)
Composition of woody and fruity accords
balanced with the sweetness of
traditional oriental notes.
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Fragrance
Fragrance Overview
Men’s Fragrance Families Chart
Fragrance Type
Attributes
FOUGERE
(fu-ghair):
Fresh
A blend of cool-warm notes of citrus and
lavender balanced with fresh outdoor
accords.
Woody
Fresh and watery with woody
undertones.
Leathery
Composition of dry-smoky, woody notes.
Ambery
A blend of ambers and wood with a hint
of spicy and soft leathery notes.
CHYPRE
(she-pra):
ORIENTAL:
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Fragrance
Fragrance Overview
Level of Fragrance Concentration Highest
Perfume
• Perfume
• Eau de Parfum
• Cologne
• Eau de Toilette
• Mists/Scented body products
EDP
Cologne
EDT
Mists/Scented
body products
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Fragrance
Fragrance Overview
• Women can choose a fragrance based on:
– Their mood
– An occasion (wedding, party, business meeting)
• The three most common feelings women want to
get from their fragrance are:
– Confidence
– Happiness
– Femininity
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Fragrance
Mary Kay® Fragrances
• Belara® Eau de Parfum
• Creamy floral
• Top notes: San Joaquin Fig, Wild
Bilberry, Opal Lotus Flower,
Pittosporum Blossoms
• Middle notes: Star Gazer Lily,
Southern Indian Tuberose, Snow
Drop Flower, Chamomile Petal,
Golden Acacia Blossoms
• Bottom notes: White Poplar Bark,
Milky Sandalwood, Cotton Musk
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Fragrance
Mary Kay® Fragrances
• Bella Belara™ Eau de Parfum
• Floral Fruity
• Top notes: Mandarin, Strawberry
Leaves, Nectarine, Apricot, Cassis
• Middle notes: Rose Petals, Freesia,
Lily of the Valley, Ylang, Jasmine
• Bottom notes: Blonde Woods,
Sandalwood, Vetiver, Moss, Tolu
Balsam
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Fragrance
Mary Kay® Fragrances
• Journey ® Eau de Parfum
• Sheer Floral
• Top notes: Ice Mint,
Watercress and Water Lily
• Middle notes: Wild Freesia,
Phlox, East Hampton Peony,
White Sampaquita
• Bottom notes: English
Heritage Rose, Apricot Musk
and Beachwood
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Fragrance
Mary Kay® Fragrances
• Velocity® Eau de Parfum
• Floral Oriental
• Top notes: Banana Flower,
Green Jungle Orchid, Tart
Mangosteen
• Middle notes: Dashing
Clementine, White Azalea
Petals, Aromadendron
• Bottom notes: Balsawood Tree
Blossom, Blackberries, Sheer
Woods
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Fragrance
Mary Kay® Fragrances
• Women’s Eau de Toilette Collection
• Lighter versions of fragrance with a
lower concentration of fragrance oil
• Four everyday wearable and simple
scents:
•Sparkling Honeysuckle
•Warm Amber
•Exotic Passionfruit
•Simply Cotton
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Fragrance
Mary Kay® Fragrances
• Domain® Cologne
• Fresh Fougere (fu-ghair)
• Top notes: Zesty Lime Tonic, Crisp
Macintosh, White Grapefruit, Desert
Sage, Tangerine, Cognac Grapes,
Lavender
• Middle notes: Juniper Berry, Nightblooming Cactus, Bird of Paradise,
Garden Basil, Tarragon, Ice Mint,
Cypress Leaves, Green Bamboo Shoots
• Bottom notes: Cherry Firewood, Blonde
Cedar, Pipe Tabac, Cistus Labdanum,
Patchouli Wood, Palm Tree Wood, Black
Vanilla Bean, Musk
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Fragrance
Mary Kay® Fragrances
• MK High Intensity™ Cologne
Spray
• Ambery Oriental
• Top notes: Icy Black Fennel,
Crushed Coffee Bean, Silver
Sage
• Middle notes: Anise Seed,
Black Tea, Violet Leaf,
Dianthus
• Bottom notes: Amber, Royal
King Wood, Vintage Suede
Accord
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Fragrance
Mary Kay® Fragrances
• Velocity® for Him Cologne
• Woody Fougere (fu-ghair)
• Top notes: Mountain Air Accord,
West Indian Mandarin Flower,
Green Tomato Vine, Lime Mint
• Middle notes: Sassafras Stems,
Boxwood, Cilantro Leaves
• Bottom notes: Linden Bark,
Teakwood, Cedaramber
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Fragrance
Deo Body Spritzers
The Deo Body Spritzer Customer
•Includes an innovative,
Target
Customer
neutralizing
complex that traps
• New and existing customers
who are looking for a odors
body
spritzer•Formula
to freshen and
contains a light
deodorize skin any time, day or
fragrance so it can be applied
night
liberally
anyfortime,
Which
one is right
them? whenever
you
want ingredients
to feel refreshed.
• Share product’s
and benefits
•Formula contains botanical
• Scent
extracts rich in antioxidants
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Fragrance
Mary Kay Fun Facts
• Fragrance does not smell the same way
on any two people.
– Skin’s pH level
– Climate
– Level of moisture on skin (perspiration
and topical lotions)
• Some fragrances seem to last longer than
others on different people.
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Fragrance
Mary Kay Fun Facts
Fragrance is sometimes applied to pulse points:
• Wrists
• Behind ears
• Base of throat
• Crook of elbow
• Behind knees
• Inside ankles
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Fragrance
Test Your Knowledge!
Unscramble the fragrances to list them from the
highest to the lowest level of fragrance concentration.
(Eau de Toilette, Eau de Parfum, Perfume,
Fragrance Mists/Scented bath and body products
and Cologne)
• ANSWER:
• Perfume (highest)
• Eau de Parfum
• Cologne
• Eau de Toilette
• Fragrance Mists/Scented bath and body products
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Fragrance
Test Your Knowledge!
• QUESTION: Perfumers identify three parts
of a fragrance – top, middle and bottom notes.
What does the bottom note reflect in a
fragrance?
• ANSWER:
• The final impression. It is the most lasting
part and can last several hours after the
fragrance is applied.
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Fragrance
Test Your Knowledge!
• QUESTION: Women can choose a fragrance
based on _________.
• ANSWER:
• Their mood, or a special occasion (wedding, party,
business meeting)
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Fragrance
Challenge
• Try the Mary Kay® fragrances, if you haven’t
already, and pick out your favorite.
• Contact at least five of your customers this
week to let them know about these products.
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Fragrance
Happy Selling!
Remember Mary Kay’s words…
“Outstanding sales depend on your ability to think
from the customer's point of view and
understand and respond to your customer's best
interests. Successful salespeople know how to
interpret what they hear their customers say. They
not only listen, they also hear what the customer
really means.”
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