SIMPEX (PTY) LTD.
Company Profile
History
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Simpex (Pty) Ltd was established and registered in the year 1987
(Registration No.87/199) by its present owner.
The vision was to establish a dual concept Company with an Import
& Export division and a Wholesale & Manufacturers representative
(Agency Business) division.
The Company started by obtaining the right to import and sell
products of Tramontina S.A. Cutelaria as well as Thermolar from
Brazil. The products were imported and sold to market on an own
Trade account. Two years later, Tramontina decided to expand
further into Africa through the RSA, it was then decided to part with
Tramontina.
By then a couple of RSA based Suppliers / Principals were already
on board who were represented based on an agency agreement in
Namibia.
Simpex (FMCG) Agencies
The first Companies represented where as follows:
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Afribrands (Pty) Ltd. – Powdered Soft drinks (Drink-o-pop) , Corn
Extrudes (Armato Snacks), Biscuits – (Golden Wheat) Sweets – Pepe
Confectionary)
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Steers – Condiments & Sauces
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Inter Delta – Vinegar, Parrafin & Chemicals
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Universal Paper & Plastics – Serviettes etc.
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Sterling 4 SA – Supermax
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Kinghorn Brushware – Industrial & Domestic Brush ware
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Stafford Bros. – Twinning's Tea & Burgess & Stafford Sauces
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Metalix (Pty) Ltd – Household Tin Ware
Company Mission & Vision Statement
Mission
Vision
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To add value to all our
stakeholders
To obtain the status of a
preferred supplier through
excellent service levels
To strive to deliver countrywide
within 72 hours
To earn the reputation of
ethical above board dealings
and business practices
To become a trusted agency in
Namibia
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“Adding value to all our
stakeholders through an
optimal supply chain and
follow sales & marketing
strategies of our Principals in a
cost effective manner
throughout Namibia”
Company Strategy
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To satisfy identified needs in the Namibian Wholesale & Retail
trade through ethical dealings and excellent service levels with
regards to sales & merchandising.
To become a reputable name in the Agency business through
constantly striving to meet challenging market demands.
To ensure that all Principals are well represented and that their sales
& marketing strategies are followed and implemented.
To offer our Principals the opportunity to venture into southern
Angola via our sister company in Lubango
To achieve our goals in a cost effective manner to the benefit of all
stakeholders
Warehousing & Distribution
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Windhoek – Main Hub (Distribution Centre)
Local deliveries are done with own transport fleet.
All country deliveries are done through various
freight distributors
Namibia Freight Consolidators being the preferred
distributor as most of the deliveries are handled
overnight into main centers of Namibia
Sales Structure
Sales Manager – calling on all Buying Groups monthly and ensuring that
principal strategies are put in place with regular reviews in order to assure
growth targets and objectives
Representatives:
 Central: 2x Reps assisted by Field Marketer & Merchandiser
 Far North: (Oshakati) 1x Rep calling on all far Northern clients
 North: (Otjiwarongo)(currently vacant) 1x Rep calling on all Northern /
Western clients
 Coast: Field Marketer and monthly calls from a Rep from Windhoek
 South: Monthly a Rep from Windhoek calling on main destinations in the
South
Merchandiser:
 Central: 1x Field Marketer & 3x Merchandiser
 Far North: 2x Oshakati, 1x Tsumeb / Grootfontein, 1x Rundu / Katima
Mulilo
 North: 1x Otjiwarongo
 South: none currently – roaming ex Windhoek
Current Sales structure
Sales
Manager
CENTRAL
2x Reps
1x F/M
3x Merch
Otjiwarongo
1x F/M
FAR NORTH
1x Rep
1x F/M
2x Merch
COAST
1x F/M
SOUTH
Ex WHK
New Sales structure
Sales / Ops
Manager
Key Acc
Manager
CENTRAL
1x Sp Rep
2x Reps
NORTH
1x A/M
2x Reps
COAST
1x Rep
1x F/M
5x Merch
3x F/M
4x Merch
1x F/M
1x Merch
SOUTH
Ex WHK
1x Merch
Simpex (Pty) Ltd.
Namibia – Area Split
NORTH
COAST
CENTRAL
DEPOTS
BRANCH OFFICE
SOUTH
HEAD OFFICE
Store profile / Customer Base
Retail
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Checkers – 4 Stores
Shoprite – 13 Stores
U-Save – 14 Stores
W&B Inland – 14 Stores
W&B Franchise – 37 Stores
W&B Coastal – 6 Stores
Spar – 25 Stores
Pick ‘n Pay – 17 Stores
Sentra / OKFD – 28 Stores
Shield (Multisave) – 9 Stores
Independent – 22 Stores
Wholesale
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W&B Inland – 10 Stores
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Megasave – 11 Stores
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Shield – 11 Stores
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Metro C&C – 11 Stores
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Metro Hyper – 1 Store
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CCW – 1 Store
Principals (current)
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Candy Tops – Sweets
Imana Foods – Soups & Condiments
Patley’s – Imported Consumer Goods
Promasidor – Powered & Liquid Cool drinks (Drink-o-Pop)
Retailer Brands – House brand Soups & Condiments
Stafford's – Teas & Condiments
Sterling 4 – Personal Hygiene
Tuffy Brands – Plastic Bags
Universal Paper & Plastics – Paper products
Two Oceans:
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Cleopatra – Baby Napkins
Good Hope – Wines & Milk alternatives
MX 19 – Domestic Cleaning Products
Sanwyn Enterprises – House brand plastic packing materials
Simply Cereal – Cereals & Fruit Bars
Health Connection – various Health Products
General Mills – Baking products
General
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Simpex is listed with all Buying Groups as a supplier
Simpex is the local sales and marketing representative of all our
Principals and acts on their behalf in the Namibian territory
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Simpex carries all debtors
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Simpex is a wholly owned Namibian company
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Simpex can offer similar services in Angola through it’s sister
company in Lubango - Angola