Dirt Bikes - UW Student Websites

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DELIGHTFUL DIRT BIKES
Rahul Dhami
Emily Cornell
Katey Van Hoosier
DELIGHTFUL DIRT BIKES
•
Dirt Bikes was created on the basis of wanting to
deliver more to the consumers of dirt bikes.
We specifically cater to the female demographic between
the ages of 12-25. We thought that their wants and needs
were not taken into consideration by other companies
selling dirt bikes. We wanted to be that company that can
focus of all its marketing.
◦ Also we wanted to promote women’s empowerment in an
activity that is male dominated.
◦
•
•
Was founded in 2009 in Denver, Colorado.
We plan on expanding soon.
US!
 One
day while bicycling down the street Rahul
had an epiphany! He thought “Why don’t any
motorbike companies cater specifically to
young ladies who love dirt bikes?!” He came to
Katey and Emily and shared this great
epiphany. They agreed that the world needed a
dirt bike seller that had a target market that
comprised of young women.
 A few years pass and they save their pennies
so they can open their company. Finally they
open shop in Denver at the 16th Street Mall on
August 24, 2009. Delightful Dirt Bikes was
born.
EXECUTIVE OFFICERS

CEO- Rahul Dhami


CFO- Katey Van Hoosier


Oversees the executive decisions for the company.
Takes care of financials of company
CTO- Emily Cornell

Takes care of technology dealing with the
information systems of company.
ABOUT US
•
Dirt Bikes offers dirt bikes, accessories, along with
repair services.
The dirt bikes, accessories, repair services are all offered in
store.
◦ The repair services include oil changes, tire changes,
carburetor replacement, other fluid changes, and tire
alignment.
◦ The accessories we sell are helmets, jackets, pants, boots,
gloves, goggles, stickers, and water bottles.
◦
•
•
Along with the store, dirt bikes provides an online
website where you can order anything from parts to
the actual bike.
Dirt Bike brands include Yamaha, Honda and
Kawasaki. All can be purchased online and in store.
PURPOSE
 The
purpose of this company is to promote
women participating in action sports.
With the products we provide, we have a
market niche that focuses on serving a
small target audience that is young
women. Our target market is women ages
12-25 who have a great interest in riding
dirt bikes.
 We plan to go national within the next few
years because women across the nation
need representation in the dirt bike world.
CUSTOMER DEMOGRAPHICS.
Lady persons between the ages of 14 and 25.
 They like pink, purple, orange, and blue dirt
bikes with power.
 The online customers often buy more parts for
the dirt bikes they purchase in store.
 Often, they live in the state of Colorado.
However, we have customers in other states who
order our products off our website.

MARKETING MIX FOR BIKES
Price-the price range for the bikes is between
$2,999.00 and $7,000.00.
 Product-The dirt bikes, the parts, and the accessories.
 Promotion-we have advertisements in magazines that
target young women. We also have commercials that
play on local TV stations.
 Place-The physical store.

MARKETING MIX FOR OTHER SERVICES
 Price-The
price of our non-bike products
range from $10-$2,000.
 Product-The non-bike products are bike
parts, accessories, and clothing.
 Promotion-We have advertisements in
magazines that target young women who
want to fix their own bikes. Also, we have
commercials young women empowerment.
 Place-Online.
MARKETING FORMAT IN-STORE
Local Commercials
 Membership card
 Daily Specials
 Salesperson Interaction/Store Atmosphere

DELIGHTFUL LOCAL COMMERCIALS
Commercials for Delightful Dirt Bikes play on
local TV stations and radio stations.
 All of our commercials feature young women
riding dirt bikes. Often, they are showed racing
on their dirt bikes.

DELIGHTFUL MEMBERSHIP CARDS
For every $200 a member spends they get $20 off
their next purchase.
 Members get emails about sales.
 Members get discounts just for being members,
such as birthday discounts and member only
discounts during large sales.

DELIGHTFUL DAILY SPECIALS
Every day we have a different item that is not
selling as well as we would like on sale just for
the day. We inform members of these sales.
 Most common daily special items are fluids for
the bikes and different accessories.

SALESPERSON INTERACTION & STORE
ATMOSPHERE
 Salespeople
are the marketers, we train
them to have knowledge of the products
and of upcoming products. They interact
amiably with customers, so the customers
feel comfortable in our store.
 The store atmosphere is customer
friendly. The salespeople understand who
the target market is, so the store is
arranged in a way that pleases the
customers as soon as they walk in the
door.
MARKETING FORMAT ONLINE
Search engine
 Classified
 Sponsorships

SEARCH ENGINE

When consumers are buying products related to
ours online, there are ads that specifically target
those consumers for our products.
CLASSIFIEDS
In classified ads, we will place detailed ads
pertaining to our products in the auto section.
 Generally we put our ads in the classifieds
section of the Denver Post.

SPONSORSHIPS

Honda puts our ads on their product pages to
help promote Delightful Dirt Bikes’ bikes.
CRM
 We
value our customer relationships, so we
choose CRM because this is more of an
external relationship than internal.
 CRM is more secure. It keeps the data more
secure than ERP.
 We choose the vendor Salesforce because it is
the highest rated CRM service provider.
 We choose Sales Cloud as the product from
Salesforce because it is most efficient for the
business we are conducting.
WHY COMPANIES CHOOSE CRM?
More companies want to focus on consumers
because they drive business.
 Maintenance is easy for CRM systems.
 The CRM systems are generally user friendly.

WHO USES SALES CLOUD?
 Companies





that use Sales Cloud
Yamaha
Chipotle
Rossignol
Spotify
American Red Cross
 All
of these companies rely highly on
consumers, so based off of these successful
companies we can be sure that Sales
Cloud will help us interact with our
consumers in a more efficient way.
WHAT DOES SALES CLOUD DO?
Sales Cloud has many features that can be very
helpful to our company and its future growth.
 Chatter- Facebook, Twitter, and YouTube are
some of the most successful social media sites. All
these companies allow you to access your
information to be accessed anywhere. With
Chatter it gives a way for employees to access all
work related items wherever they are. This way
all our employees can communicate with each
other for latest updates even if they are away
from the company. Employees can also discuss
strategies for promoting and selling products.

WHAT DOES SALES CLOUD DO?


Email Integration- Email is still used by mostly
everyone. The capabilities of Sales Cloud allow the
company to use outlook or Gmail. Therefore
consumers along with our employees won’t have to
change the way they communicate. This way we will
keep communication simple and efficient as regular
email is still the most used way to communicate.
Marketing and Leads- The features from sales cloud
helps companies make economically correct decisions
of where to market their products and also shows the
impact of your marketing activities. With this feature
we will know where to correctly invest and market
our products at. Marketing at the correctly allows for
us to cut costs and increase revenues.
WHAT DOES SALES CLOUD DO?
Approvals and Workflow- Allows workflow that
can sometimes be repetitive to do over and over
again to be easily automated along with more
efficient. This would make managers job at our
company faster and more efficient. It will allow
them to focus more on strategies to improve
selling products.
 Opportunities and Quotes- Many companies at
once are trying to make many deals happen.
Sales Cloud allows the use of modern day
technology to keep track of all the details of a
certain deal. It tells you changes that have
occurred right away, and also uses mobile
interfaces to get the information to your
employees faster.

WHAT DOES SALES CLOUD DO?

Analytics- This features allows your company as
a whole to make smarter choices. The feature
gives you a dashboard that shows a real time and
personalized view of your business. The
dashboard allows everyone in the company
through Chatter to discuss topics or problems to
help out with selling a certain product. You can
also use a “darg-and-drop” feature that allows
you to share reports of the company from
executives to employees. This way everyone in
our company can see what they are doing well
and not so well. Data is easily stored about
owners or potential owners in a easy to access
database by anyone. Improving our relationships
with customers.
WHAT DOES SALES CLOUD DO?
 Sales
Accounts and Contacts- This features
insight to social media and ways it help you
make smarter decisions. Everyone these days
are on social media. Being able to know
where to market on social media takes a
product national or even international. It can
also be used by our company to target
potential buyers at social media.
 Files and Libraries. All data of the company
can be easy stored, shared, track and
discussed in real time. Helps our employees
with what to find quickly and share it with
potential buyers.
WHAT DOES SALES CLOUD DO?
 Forecasting-
One of the most important
features. It shows what direction the
company is heading in, what the
company’s plans are for the future and if
the company is headed in the right
direction. This way our company can
know where it headed and make the
correct decisions accordingly.
 Partner Management-Helps build
relations with partnering companies to
give you an edge in the industry by
learning leads and insider information.
OTHER DELIGHTFUL CRM STUFF

The cost of the Sales Cloud package we use, the
Professional package, is $65 per user per month.
PROS AND CONS OF SALES CLOUD
Pros
Good for small
business
 Fast interface
 Easy to navigate
 User friendly interface
 More collaboration
features, relatively

Cons
Expensive
 Basic functions are
missing from the less
expensive packages that
other CRM services
provide free of charge.
 Less analytic features
than other CRM
software
 Fewer channel
management features,
relatively

REFERENCES
Advantages and disadvantages of crm. (2012). Retrieved from
http://www.salesboom.com/crm/crm-software/advantages-anddisadvantages-crm.html
Carpenter, B. (2012). In-store marketing strategies. Retrieved from
http://www.ehow.com/info_8111209_instore-marketingstrategies.html
Laudon, K., & Laudon, J. (2012). Management information systems .
Upper Saddle River, New Jersey: Prentice Hall.
Lendino, J. (2012). Salesforce.com professional edition. Retrieved
from http://www.pcmag.com/article2/0,2817,2364726,00.asp
Pride, W., & Ferrell, O. C. (2012). Marketing. (16th ed., pp. 4-10).
Mason, Ohio: South-Western Cengage Learning.
Sales cloud . (2012). Retrieved from http://www.salesforce.com/
Salesforce. (2012). Retrieved from http://contact-managementsoftware-review.toptenreviews.com/sales-cloud-review.html
REFERENCES
Salesforce.com independent review. (2012). Retrieved from
http://www.crmsearch.com/salesforce-review.php
Salesforce.com sales cloud contact manager crm tools. (2012).
Retrieved from http://customermanagement.entrepreneur.com/l/4/SalesForce-com-Sales-CloudContact-Manager
Salesforce pricing. (2012). Retrieved from
http://www.salesforce.com/sales-cloud/free-trial-pricing/ salescloud/features/
Top 10 cloud crm solutions. (n.d.). Retrieved from
http://www.crmcafe.com/cloud-crm.php
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