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GLOBAL AGRICULTURE ENVIRONMENT
Facing Immense Challenges
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GLOBAL AGRICULTURAL ENVIRONMENT
•
To meet the growing demand for food,
our customers around the world must find
more ways to grow more commodities
from the same resources – with less
impact on the environment.
•
Producers must continually upgrade their
agricultural equipment, adopt new
technologies and demand more from
their agricultural partners to anticipate
and help them “be ready”.
•
World demand for cereals, 1965 to 2030
Source: FAO data and projections
World Average meat consumption per person
1964-66 to 2030
World demand for agricultural
equipment is forecast to rise 4.5
percent per year through 2014 to $123
billion.
(The Fredonia Group)
Source: FAO data and projections
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EUROPEAN ENVIRONMENT
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•
Net farm income in the EU is getting a boost from the world’s demand for
cereal grains.
•
Farmers will look at short term ways to invest in productive and efficient
equipment to maximize profitability in tough environment and reduce
taxation.
(Case IH)
•
The price of wheat reached two year highs in 2010 after Russia, the
world’s third largest wheat producer, shut-off exports to the world.
•
Overall cereal production in the EU in 2010 was below 2009 but better
than the 5 year average.
(Case IH)
The strong global and regional environments support the
Case IH and Steyr positions of professional equipment for
professional producers
WE ARE READY!
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WHO ARE WE?
 The Case IH and Steyr brands, and the St. Valentin, Austria plant
are part of CNH Global N.V. and are majority-owned subsidiaries of
Fiat S.p.A. (FIA.MI) via Fiat Industrial.
 Fiat Industrial is a world leader in the agricultural and construction
equipment businesses. Supported by more than 11,300 dealers in
approximately 170 countries, CNH brings together the knowledge
and heritage of its Case and NH brand families with the strength
and resources of its worldwide commercial, industrial, product
support and finance organizations.
 Net Revenues 2010: US$ 15,6 billion
 Total number of employees: 28.800
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FIAT SPA – FIAT INDUSTRIAL
*incl. 25 % share of Chrysler Group LLC
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FIAT SPA – OVERVIEW OF NEW GROUP
Global top 3 capital goods platform with Sep YTD 2010 Revenues of €15.4bn1
 €6.5bn revenue2
 Global No. 2
 Top 3 position in virtually all
market
segments globally
 €1.7bn revenue2
 Global Top 5 player
 Global leader in light
equipment
• €1.7bn revenue
• Top 3 player in Europe and LatAm in on-road segment
• No. 3 worldwide in off-road segment
FPT Industrial
Abstract from: Fiat Industrial – Investor Meeting in US
1
2
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Sep YTD 2010 revenues include FinCo and eliminations
CNH Ag and CNH CE equipment operations in US GAAP, converted in Euro at average foreign exchange rate.
 €6.0bn industrial
revenue
 Global No. 3 truck
manufacturer
(including JVs)
 Leadership position in
China
CASE IH PRODUCT RANGE
•
•
•
•
•
•
•
•
•
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Tractors from 55 to 660 HP
Axial-Flow combines
Balers
Special harvesting machinery for cotton,
sugar and coffee
Hay and forage equipment
Tillage, planters and seeders
Sprayers
Precision Farming
Utility vehicles
EFFICIENT POWER EP
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AWARDS
Gold: Vehicle-to-Vehicle (V2V) Control
Provides a link between two moving vehicles so that vehicle
A is able to control one or more functions on vehicle B.
Vehicles connect and become fully syncronised.
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Case IH – WE ARE THE FUTURE
INNOVATIVE PRODUCTS
VALUE ADDED PEOPLE
•
Vehicle -2-Vehicle Technology
•
“Drones” - Customer operates one vehicle and 2
other’s follow behind (less operator)
•
Front Window as monitor – Wireless/touch-less
controls
•
CVT on Steiger
•
Cab communication and IT systems (field vehicle
becomes office), internet connection, laptop & IPad provisions
EXTRAORDINARY CUSTOMER EXPERIENCE
BEST IN CLASS DEALER NETWORK
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Titan Machinery Romania
Titan Machinery Romania face parte din grupul Titan Machinery din Statele Unite
ale Americii, care furnizeaza o mare varietate de echipamente agricole,
echipamente de constructii si produse de consum. Grupul detine 102 de dealeri
Nord-Americani, localizati in Colorado, Iowa, Minnesota, Montana, Nebraska,
Dakota de Nord, Dakota de Sud, Wisconsin si Wyoming
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Titan Machinery Romania
Titan Machinery Romania se alatura grupului prin cele cinci reprezentante din:
Bucuresti, Cluj-Napoca, Oradea, Roman, Timisoara cu un total de 80 angajati, iar
pe viitor Constanta.
Main Office
Office
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Titan Machinery Romania
Titan Machinery Romania este aproape de clienti prin punctele de service cu
acoperire nationala Bucuresti, Cluj-Napoca, Roman, Timisoara si atelierele
mobile care pot ajunge la client in regim de urgenta.
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Titan Machinery Romania
Titan Machinery Romania comercializeaza in Romania utilaje Agricole CASE IH:
Tractoare cu puteri cuprinse intre 70 si 600 CP, Combine si Prese de balotat
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Titan Machinery Romania
Utilaje agricole pentru pregatirea solului, pentru semanat si protectie culturi
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Titan Machinery Romania
Utilaje pentru constructii Case: Buldoexcavatoare, Incarcatoare
Incarcatoare Telescopice, Excavatoare pe rosti sau senile, Buldozere.
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Frontale,
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