About the Project
‘SOUTH CITY’ is a mixed use development on 31.14 acres of land in South Kolkata having
5 Residential towers comprising of 1675 flats, Club, School and a million sq.ft. Shopping
Mall, all planned of International standard.
South City Mall
•
Largest Mall in India : 1 million sq. ft with widest retail options
•
Promising lifestyle of international standards in the heart of Kolkata
•
Largest & Lavish Central Atrium
•
Widest Corridors for convenience of shopping
•
Largest multi - level parking facility in eastern India to alight at the
desired floor :
- 9 level parking with capacity for 1500 cars
- 500 two wheelers
•
South City Mall drives a footfall of 1.8 million people per month.
•
An average of 30,000 cars drives in every month
•
South City Mall is the first and only Mall giving support to the
Retailers during Recession period
•
Mall had given Marketing Credits to make Retailers sustain in the
tough time
•
Created and designed by Bentel Associates of South Africa and City
Architect Dulal Mukherjee & Associate
Largest Retail Options…
• 134 retail outlets averaging 1000 – 2500 sq.ft.
area each
• Shoppers Stop spread over 83,000 sq. ft
• Pantaloons spread over 71,000 sq.ft
• Spencer's’ hyper-mart concept to Kolkata
over 72,000 sq.ft.
• Fame Cinema Kolkata’s first six-screen multiplex
over 60,000 sq ft
• “FOODTALK” from Blue Foods hosting 13 different
cuisines spread over 30,000 sq.ft.
• Starmark over 20,000-sq-ft
• Timezone entertaining children and the young
over 14,000 sq. ft.
Branding / Events and Promotions . . .
Branding Medium :
•
•
•
•
•
Façade Hoarding (Out Side)
Façade Hoarding (Inside)
Dropdowns
Ballasted
Escalator Branding
Digital Media :
•
•
LED Video wall
LCD / Plasma Screens
Promotion & Events :
•
•
•
•
•
•
Product Launches / Display
Fashion Shows / Kid’s Shows
Live Events
Sampling Activity
Invitee Shows
Shootings
Live Shows / Private Party at Roof Top
Branding Medium
Façade Hoarding (Centre) outside Mall
Location : Glass façade (main entrance to the Mall, facing Anwar Shah Road)
Size
: 76’(w) x 23’(h)
No. of Hoarding : 2 no.
Rate
: Rs.300000/- p.m. + tax (as appropriate)
Mounting / Dismounting : Additional
Material : Self Adhesive Vinyl
Branding Medium
Façade Hoarding (North East) outside Mall
Location : Front façade ( facing P.A. Shah Road )
Size
: 26’(w) x 29’(h)
Display Area : 25’6” (w) x 28’ 6” (h)
No. of hoarding : 2
Rate
: Rs.250000/- p.m. + tax (as appropriate)
Mounting / Dismounting : Additional
Material : Front lit flex
Branding Medium
Façade Hoarding (North West) outside Mall
Location : Front facade (facing P. A. Shah Road)
Size
: 26’(w) x 29’(h)
Display Area : 25’6” (w) x 28’ 6” (h)
No. of hoarding : 2
Rate
: Rs.2,50,000/- p.m. + tax (as applicable)
Mounting / Dismounting : Additional
Material : Front lit flex
Branding Medium
Façade Hoarding (Easter Side) outside Mall
A
B
A
A
B
C
B
B
C
A
Location : Residential Tower Entrance / Mall / School Entrance
Size
: A - 14’5” x 9’8” x 2no. ; B – 12’2” x 9’8” x 2no. ; C – 10’5” x 9’8” x 1no.
No. of Hoarding : 5nos.
Rate
: Rs.30,000/- p.m. + tax (as applicable)
Mounting / Dismounting : Additional
Material : Front lit flex
Façade Hoarding (West Side) outside Mall
Location : West Facade (facing to Residential / Mall Basement Entry & all exit
Size
: 9’8”’(w) x 29’5”(h)
Display Area : 9’2” (w) x 29’ (h)
No. of hoarding : 2
Rate
: Rs.50,000/- p.m. + tax (as applicable)
Mounting / Dismounting : Additional
Material : Front lit flex
Façade Hoarding (West Side) outside Mall
Location : West façade, facing to Residential, Mall Basement entry & all exit
Size
: 26’(w) x 30’(h)
Display Area : 24’6” (w) x 29’ (h)
No. of hoarding : 1
Rate
: Rs.1,00000/- p.m. + tax (as applicable)
Mounting / Dismounting : Additional
Material : Front lit flex
Branding Medium
Hoarding inside the Mall (2nd. floor Glass Bridge)
Location : 2nd. Floor Glass Bridge, visible from every floor of the Mall
Size
: 16’(h) x 27’(w)
Display Area : 15’9” (h) x 26’ 9” (w)
No. of hoarding : 1
Rate
: Rs.1, 00000/- p.m. + tax (as appropriate)
Mounting / Dismounting : Additional
Material : Front lit flex
Branding Medium
Dropdown
Location : Central Atrium
Size
: 6’(w) x 30’(h) Both side
No. of dropdowns : 6
Rate
: Rs.1,50,0000/- p.m. + tax (as applicable)
Mounting / Dismounting : Additional
Material : Front lit flex
Branding Medium
Ballasted
Location : At all Floor
Size
: 9’(h) x 5’(w)
No. of Ballasteds : 4no. Each floor; Total – 16 nos.
Rate
: Rs.50,000/- p.m. + tax (as applicable)
Mounting / Dismounting : Additional
Material : Front lit flex
Branding Medium
Escalator Branding
Location : Ground flr. First flr and Second flr
Size
: 4’(h) x 22’(w)
No. of Ballasteds : 2nos. each floor; Total – 6 nos.
Rate
: Rs.200000/- p.m. + tax (as applicable)
Mounting / Dismounting : Additional
Material : Self Adhesive Vinyl
Digital Media :
LED Video wall
Location : Ground flr.
Size
: 12’ X 16’ (768 pxl x 1024pxl)
Rate
: Rs.60,000/- p.m. + tax (as applicable)
Facility
: 40 Rotation / day,
Format : 15sec. Clip for TVC ,
4 slides (Max.) for PPT
LCD Plasma Screen
Location : All Floors except Ground Floor
Size
: 32” screen
Rate
: Rs.40,000/- p.m. + tax (as applicable)
Facility
: 40 Rotation / day,
Format : 15sec. Clip for TVC ,
4 slides (Max.) for PPT
LED & LCD – Combo
Location : LED on 1st Floor, LCD on every floor except Ground Floor
Size
: LED : 1024 x 768, LCD : 32” Screen
Rate
: Rs.75,000/- p.m. + tax (as applicable)
Facility
: 40 Rotation / day,
Format : 15sec. Clip for TVC ,
4 slides (Max.) for PPT
THANK YOU