Advertising/promotional formats:
Technical specifications and design standards on RDS.ca
TABLE OF CONTENTS
FORMATS ON A ROTATION BASIS
- Traditional formats
- Expandable traditional formats
- DHTML (voken)
- Catfish
P. 3
P. 4
P. 5
SPECIAL FORMATS
- Email blast - Text links
P. 6
DOMINANT FORMATS
- Dominant Superboard
- Site skin
P. 7
P. 8
VIDEO ZONE
- Pre roll
- Video zone special sections
P. 9
P. 9
PERMANENT FORMATS
- Section sponsorship
- Contest button (special sections)
- Survey question sponsorship
P. 10
P. 11
P. 11
GRAND CLUB FORMAT
P. 13
CONTEST PAGES
P. 13
TECHNICAL APPENDIX
- Technical specifications of skin (margins)
P. 14
TRADITIONAL FORMATS
- Leaderboard (top banner)
Size: 728x90
-Big Box
Size: 300x250
- Talk Back
Size: 668x100
Maximum weight: 40K
Formats: .SWF*, .JPEG or .GIF
Animation: max 3 repetitions or 15s
*For the .SWF format, a "click tag" action (IAB
standards) must be integrated to the creative to
make it clickable.
EXPANDABLE TRADITIONAL FORMATS
Same technical specifications as the non
expandable formats.
Maximum size:
-
Leaderboard (top banner) 728x90:
-
Big box 300x250
-Max 225px more, vertically only
-Does not expand horizontally
-Max 300px more, to the left
-Does not expand vertically
Triggering:
-Mouse over (except on home page)
-Click
Behavior:
- Required automatic retraction as soon as the
mouse is no longer over the creative
- Sound may start only when the banner is
expanded and a mute button must be visible
DHTML (VOKEN)
CATFISH
DHTML Formats (voken)
Catfish format
Maximum size: 400X400
Maximum weight: 40K
Formats: .SWF or tag javascript.
Length of posting: 10 s max
Maximum size: 1000X90
Maximum weight: 39K
Formats: . SWF*, .JPEG or .GIF
Animation: max 3 repetitions or 15s
"Close" button mandatory in the upper right
corner of creative.
A space free of text and graphics is required in
the top right corner in order to insert our own
close button.
Standards:
- cannot be posted on home page
- maximum frequency cap of 2.
X
Standards:
- maximum frequency cap of 2.
EMAIL BLAST
TEXT LINK
Email blast (push email)
Text link
Size: 600X600
Formats: HTML or .jpeg*
Weight: 75K
*We are strongly recommending using a HTML
format (combination of text and images) instead of
a .jpeg (much better performance as they are less
subject to being blocked by spam cueing
softwares).
Size: maximum of 60 characters
Positioning: above article titles
DOMINANT SUPERBOARD
Superboard
Standards:
Size: 1000X250 retractable to 1000X45
Formats: .swf, .jpeg, tag javascript
Weight: 100K
Animation: one repetition and 15s max.
- 1000X250 : frequency cap of 2 followed
by the 1000x45 with button to view
1000x250 again.
- fits between the site header (thinned
down) and the live result block .
- can not be combined with any other
advertising format.
-available only on RDS.ca's home page on
a permanent basis.
DOMINANT TRADITIONAL
FORMATS
Traditional formats
Elements: combination of:
- big box
- leaderboard
Same technical specifications as traditional formats
(page 3)
May be combined with the site's margin skins (page 14)
(non clickable)
SKIN OF SITE
Skin of site
Size: 1000X90 (top) + 1900X675* (margins)
Formats: .swf, .jpeg, tag javascript
Weight: 100K
Animation: one repetition and 15s max.
Margins: Client's creative (clickable)
May be combined with a big box if its design is integrated to
the skin.
*See skin specs on page 14
Other standards not related to format:
The art work of this creative must be approved prior to its
production by the committee made up of members of the content
teams and interactive sales.
PRE ROLL
Pre roll
Minimum weight: 640X360
Formats: .mov, .wmv
Weight: uncompressed video
Ratio: 16:9
Frame rate: 29.97
Audio: codec MP3, stereo
Duration: 7-10-15-30* seconds
* We are strongly advising against using a 30
second format on the web as it is out of
proportion in comparison to the average
length of a clip on RDS.ca (a little more than
two minutes).
VIDEO ZONE - SPECIAL SECTIONS
Video zone - Special sections
Any video feature presented on the site will be
positioned in the video zone environment.
Any brand visibility form a client will take the form of
a skin (page XX).
There will be no big box or superbanner in this
environment.
SECTION SPONSORSHIP
Section sponsorships*
Size: 1000X250 retractable to 1000X45
Formats: .swf, .jpeg or tag javascript
Weight: 100K
Animation: maximum of 3 repetitions or 15 seconds
Margins (1900x675): background covered with logos
(non clickable)
*Except in the video zone: Static logo, permanent
superbanners in header and margin background
(1900x675) covered with logos non clickable.
Standards:
The 1000x250 format comes with a frequency
cap of 2 per month. It is followed by the
1000x45 which is expandable by a click to a
1000x250
Margins can be red or blue to accommodate
logos of the same color. Otherwise, margins are
charcoal grey (RDS color) with the sponsor logo
(faded effect).
CONTEST BUTTON - SPECIAL
SECTIONS
Button Contest / Special Sections:
Size: 230X45* (+ 120X90 for contest section)
Formats: .jpeg, .gif or .swf
Weight: 15K
Animation: None
Buttons must be related to a contest or to the world of
sports.
SURVEY QUESTION
SPONSORSHIP
Sponsorship of survey questions:
Size: 300X45
Formats: .jpeg, .gif or .swf
Weight: 15K
Animation: maximum of 3 repetitions or 15 seconds
The creative must end with the following mention:
"the question" followed by the name of the sponsor.
COUNTDOWN BUTTON
Other standards not related to formatting:
-The top portion of the creative (300x45) is dedicated to the countdown while the bottom portion (300x45)
is dedicated to naming the event and the sponsor.
- The countdown may be used only during an event related to RDS' programming (NHL trade day,
Superbowl, NHL playoffs start date, etc.)
Countdown button
Size: 300X90
Formats: .swf
Weight: 30K
CONTEST PAGES
Contest pages:
Size: Unlimited height, maximum width of 600
Size of page header is 600x250
Formats: .jpeg, .gif
Weight: 150K
Animation: static
GROUP SKIN / BLOG
Group skin / blogger / tickets:
Size: 960X140 combined with a 1900*X1000 (margins)
Formats: .jpeg only
Weight: 50K
Animation: static
Margins: background covered with logos or client creative
(non clickable except for top portion - 960x140).
* A space of 960 pixels (centered) is dedicated to the
content on the page
SPECS FOR SITE SKIN (margins)
133 px
Taille maximale: 115KB
Maximum weight: 115KB
450 px
800 px
133 px
1 900 px
-Cette partie ne sera pas visible et doit rester vide /
-This area will not be visible and must remain empty.
1 000 px
-Partie visible avec une résolution standard 1280x1024 /
-Visible part with a standard resolution of 1280x1024
Specifications:
Size : Max 115k
Dimensions: 1900x800
Format: .jpeg
Optimal size of each margin: 133x800
White: The use of white as the main color of the skin must
be avoided.
Outlines: Do not add outlines around the site as they often
shift when the site is resized.
- Dégradé vers couleur HTML /
- Gradient to solid HTML Color
Recommendations:
Do not use text - if you absolutely must use text, it must
not go beyond the 133x500 pixels of each strip nor should
it include $ or % signs or numbers. These elements
should be included in the creative that goes with the skin
(728x90 or 300x250)
Shade off colors of the image to solid HTML color which
should also be provided to ensure the image blends well.
Creative must be delivered 3 to 5 days prior to online date in order to get approval from the technical team.