LOCAL TOURISM
PRODUCTS AND
SERVICES
DEPARTMENT
OF
TOURISM
CL’s Strategic Location
• Proximity to Metro Manila
• Gateway to the rest of
North Luzon from Metro
Manila
• The only region that
has access to both
the Pacific Ocean in
the east and China
Sea in the west
DEPARTMENT
OF
TOURISM
Located at the heart of Asia
DEPARTMENT
OF
TOURISM
Political Subdivision
DEPARTMENT
OF
TOURISM
LOCAL TOURISM SERVICES
- Services you give to a tourist or a customer
- Accommodation establishments, inbound,
domestic and outbound travel operators, tourist
transportation units, tour guides, etc.
DEPARTMENT
OF
TOURISM
Accredited Establishments
as of February 2013
PROVINCE
HOTELS RESORTS
APARTMEN/
HOTELS
APARTELS
PENSION
HOUSES
TOURIST
INNS
TRAVEL &
TOUR
AGENCIES
TOURIST LAND
TRANSPORT
OPERATORS
TOUR
GUIDES
TERTIARY
HOSPITALS
MEDICAL
CONCIERGES
SPA
RESTAURANTS
TOTAL
AURORA
0
0
0
0
0
0
0
0
0
0
0
0
0
BATAAN
1
1
0
0
0
0
0
0
0
0
0
0
2
BULACAN
0
0
0
0
0
3
0
4
0
0
0
0
8
NUEVA ECIJA
1
2
0
0
0
8
0
0
0
0
0
0
11
PAMPANGA
8
2
0
1
5
34
4
1
1
2
1
4
65
TARLAC
1
0
0
0
0
1
0
0
0
0
0
0
2
ZAMBALES
0
1
0
0
0
0
1
0
0
0
1
0
3
TOTAL
11
9
0
1
5
46
6
5
1
2
2
4
91
DEPARTMENT
OF
TOURISM
Available Tourism Services in Region 3
as of November 2012
Number of Establishments
Aurora Bataan Bulacan Nueva Ecija Pampanga Tarlac Zambales Subic
Hotels
0
6
5
8
78
5
15
19
Tourist Inns
1
11
6
8
16
0
26
2
Lodging houses
12
0
0
0
1
0
0
0
Motels
0
0
25
0
27
0
4
0
Apartelle
0
0
5
0
16
0
3
1
Dormitory
0
0
0
1
5
0
0
0
Health & Wellness
0
1
0
1
30
1
7
0
Resorts
13
23
60
9
16
3
26
4
Travel Agencies
0
0
27
12
79
4
9
Special Interest
0
1
1
1
22
2
28
TRE/Restaurant
0
3
6
1
87
4
80
Shops
3
2
8
10
21
0
32
MICE Centers
0
4
2
1
15
1
8
Land Tarnsport
0
0
1
0
36
1
8
Sea Transport
0
0
0
0
0
0
1
Air Transport
0
0
0
0
16
0
5
DEPARTMENT
OF
TOURISM
LOCAL TOURISM PRODUCTS
- Necessary for the tourist during their travel activity
- Built or natural attractions, tours and packages, etc.
DEPARTMENT
OF
TOURISM
The Market-product analysis
suggests prioritizing Eight tourism
products enriching the tourist experience and boosting product diversification
Nature based
Tourism
Cultural Tourism
Sun and Beach
Tourism
Shopping, Leisure
and Entertainment
MICE
Health and
Wellness
Cruise Tourism
Nautical Tourism
DEPARTMENT
OF
TOURISM
Central Luzon Tourism Cluster
Clark International Airport

Tourism Development Areas:
TDA 1: Subic – Clark –
Tarlac Corridor
TDA 2: Nueva Ecija
TDA 2: Pampanga
TDA 4: Bulacan
TDA 5: Zambales
TDA 6: Bataan
TDA 7: Aurora
Theme:
Entertainment/amusement, sports,
beach resort, events, MICE,
ecotourism, wellness, medical and
retirement tourism
DEPARTMENT
OF
TOURISM

Destination and Product
Development
 Mixed used resorts in
Clark, Zambales, Subic
 Improvement to 16
heritage sites (Php 140
Million)
 Linking communities to
tourism supply chain
Development Impact
 2010: 72,000 jobs
 2016: 75,000
additional jobs
TDA: 1 Subic-Clark-Tarlac
DEPARTMENT
OF
TOURISM
TDA 2: Nueva Ecija
DEPARTMENT
OF
TOURISM
TDA 3: Pampanga
DEPARTMENT
OF
TOURISM
TDA 4: Bulacan
DEPARTMENT
OF
TOURISM
TDA 5: Zambales
DEPARTMENT
OF
TOURISM
TDA 6: Bataan
DEPARTMENT
OF
TOURISM
TDA 7: Aurora
DEPARTMENT
OF
TOURISM
Inventory of Tourism Products
Tourism Sites in Central Luzon
Aurora Bataan Bulacan Nueva Ecija Pampanga Tarlac Zambales
3
8
20
3
34
3
4
3
5
11
12
31
11
9
0
1
0
0
4
3
17
34
11
24
11
3
9
25
2
6
3
4
11
5
7
1
1
7
2
6
1
2
1
7
11
2
19
3
2
1
9
16
6
38
3
2
0
0
3
3
7
2
3
0
0
0
0
2
0
1
Historical Sites
Local Wonders
Special Interest
Natural
Park
Religious
Churches
Land Mark
Museum
Cultural
DEPARTMENT
OF
TOURISM
Milestones for Tourism
•
•
•
•
•
•
•
Subic-Clark-Tarlac Expressway
North Luzon Expressway
DMIA Terminal (Expansion program)
Subic International Airport (Intl Resort)
Subic International Seaport (New product)
North Rail Project (on hold)
Foreign Investments (Hotels, Resorts)
DEPARTMENT
OF
TOURISM
What DOT-RIII Has Done









Skills Enhancement Programs
Airport Reception Unit in DMIA
Domestic Promo Program with Budget
North Phils Tourism Fair (SM City Clark)
Sales Missions (Domestic/Overseas)
Production of Brochures
www.visitmyphilippines.com
Web App on Smartphones (VisitMyPhilippines)
Tourism Road Infrastructure Program (DPWH)
Road Projects :
 2013 – 24 endorsed, 6 Funded
 2014 – 36 endorsed
DEPARTMENT
OF
TOURISM
What DOT-RIII Has Done
• New Product ID (Health and Wellness w/ DTI-RIII, Hot Springs
in Sapangbato, Sacobia Valley as Camping Site, Candaba
Swamp Bird Watching, BNPP, Pawikan, Bataan Economic
Zone, Papal Shrine, etc.)
• Pilgrimage Site in San Jose, Tarlac
• Nayong Pilipino sa Clark
• Data gathering (visitor arrivals)
• Directory of tourism resources
• Tourism Enterprise Zone (identification)
DEPARTMENT
OF
TOURISM
What Needs to be Done
 Develop New Tourism Products (Clark, Subic, Tarlac, and beyond)
 Develop Tourism Circuits (North Phils)
 Strengthen LGUs’ Role in Product Enhancement and Marketing (Local
Government Code)
 Standards Setting and Accreditation (Tourism Services)
 Hotel / Resort Classification
 Protection of Environment (Mt. Pinatubo, etc.)
 Visitor Information System (Visitor Friendly)
 Local Tourism Organizations (CVBs, TCs, ATOCEL, etc.)
 Foreign and Local Investments and Incentives
 Tourism Road Infrastructure Program (DPWH)
 Data Gathering and Visitor Statistics
 Strengthen roles of tourism stakeholders (hotels, travel agencies, etc)
 Manpower / skills enhancement program (tour guides)
 Sales missions (foreign and domestic)
DEPARTMENT
OF
TOURISM
Thank you
DEPARTMENT
OF
TOURISM