Concept 1:
IDOL TONIGHT Update in PM Drive
To drive tune-in, local PM Drive DJ's with Idol Tonight hosts Justin Guarini
and Kimberly Caldwell, will host an American Idol update. The update will
feature Justin and Kimberly's insightful and smart commentary on
American Idol which will incite listeners to want to tune in for more, on
Idol Tonight.
How it will work is - Justin and Kimberly will cut answers to a script of
questions. Their answers will be "brown-bagged" - allowing local DJ's to
insert themselves into the conversation. The content from Justin and
Kimberly remains the same, regardless of what market it is heard in;
however, the local DJ will be heard as they insert themselves in between
the answers.
Update will run at a fixed position time (ie. 6:23pm) during the 6pm – 7pm
hour before Idol Tonight airs. To promo
This fixed position update will air in afternoon drive, before Idol Tonight
airs. A combination of :05 and :15 second promotional announcements
will run throughout the day 6am-6pm to support it.
Sample Promotional Announcement: (to be voiced by local DJ):
On American Idol last night, Danny Gokey was a 'Hero' - but is it enough to keep him
in the competition? Idol Tonight's Justin Guarini and Kimberly Caldwell discuss with
Kayne today at 6:23pm.
Campaign Includes:
–
1x Weekly Update to run in PM Drive every Wednesday / Station /
Market
–
6x :15 Second Promotional Announcements to run Wednesday 6a-6p
/ Station / Market
–
6x :05 Second Promotional Announcements to run Wednesday 6a-6p
/ Station / Market
Gross Planning Cost:
$30,000 - $35,000 / Week