Lazy Lawn Care - Jazmine Whiting

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Lazy Lawn
Care
Bret Holmes
Christee Mun
Jazmine Whiting
Who is Lazy Lawn Landscaping?
• Lazy Lawn Landscaping is a website where customers (both
residential and commercial) can schedule an appointment
from independent lawn care companies for flat rate or
calculated using acreage.
• Convenience of scheduling up to 24 hours before the
appointment.
• There is currently nothing like it in the lawn care industry!
Mission Statement
At Lazy Lawns Landscaping, we take pride in
providing only the best professionals in
landscaping and lawn care. Our goal is to satisfy
our customers requests for a beautiful lawn that
will accentuate their home or business.
What We Do
Services
•
•
•
•
•
•
Landscaping
Lawn care
Leaf removal
Snow removal
Planting trees and flowers
Lawn mowing and edge trimming
Revenue Model
Cost Benefit Forcast for Lazy Lawn Landscaping for Contractors
Number of Flat Fee Variable Fee
Total
Total
Total
Referrals
$250
10%
Cost
Revenue
Profit
1
250
4
254
$
40 $ (214)
7
250
28
278
$
280 $
2
20
250
80
330
$
800 $
470
30
250
120
370
$ 1,200 $
830
40
250
160
410
$ 1,600 $ 1,190
50
250
200
450
$ 2,000 $ 1,550
100
250
400
650
$ 4,000 $ 3,350
200
250
800
1050
$ 8,000 $ 6,950
300
250
1200
1450
$ 12,000 $ 10,550
400
250
1600
1850
$ 16,000 $ 14,150
500
250
2000
2250
$ 20,000 $ 17,750
*Calculated using an average charge of $40 per job
**Break even point is only after 7 jobs
Porter’s Five Forces
• Competitive Rivalry
While there are currently no companies that serve as
the middle-man between the landscapers and
customers in the industry, competition still exists
heavily in the form of substitutes.
Porter’s Five Forces
Bargaining Power of Suppliers
The suppliers have little power over the company. Although the
suppliers are one of the biggest sources of revenue for the
company, they are locked in once they join for at least a year. The
company makes the supplier sign a non-compete on the referrals it
provides. This nullifies the problem of suppliers signing up and
then cutting Lazy Lawn Landscaping out of the relationship.
Porter’s Five Forces
• Barging Power of Customers
The customers have no bargaining power with
the company. The company already offers an
extremely competitive price on its services and
backs them up with a guarantee. In the event
the customer attempts to abuse the guarantee
policy by continuously stating they were not
satisfied with the service level, they will be
blacklisted.
Porter’s Five Forces
Threat of New Entrants
There is a high risk of new entrants, but this should be nullified by the
low cost strategy that Lazy Lawn Landscaping employs. The new
entrants would have very slim margins if they tried to offer a lower
price and thus it is not desirable to do so.
Porter’s Five Forces
• Threat of Substitute
The threat of substitute products is high. While
there are no other companies that play the
middle man with landscaping, there are plenty
of companies that will mow your lawn. This is a
problem, but we overcome this problem by
turning our competition into our customers.
We create value for them by helping them
minimize downtime and marketing costs.
Explore the Website
lazylawnslandscaping.weebly.com
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