ELEVATE RED CROSS CASE STUDY

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Case Study: elevate DIGITAL & American Red Cross
Program Objectives
•
American Red Cross in Chicago was looking to inspire giving and
encourage donations for the nonprofit organization during the 2013
holiday season by using interactive technology.
•
Encourage donations in a fun and interactive experience
•
Spread the American Red Cross message virally through
social media and email sharing
Strategy
•
elevate DIGITAL created an interactive campaign and custom
application to help the Red Cross bolster donations.
•
Deployed interactive advertising at nine locations across the
Chicago area.
•
Touchscreen displays around the city featured information
about the Red Cross and encouraged users to donate via a
custom application that sent a link directly to the user’s
mobile device or email.
•
Collected consumer data for re-targeting with brand
messaging
Results
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43 Million+ total impressions (foot traffic from 43 units)
•
63,000 + direct interactions with elevate DIGITAL screens
•
Over 15,000 photos taken and shared by email and social media
•
Nearly 600,000 positive PR impressions generating added value of
$6,000
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