Case Study: elevate DIGITAL & American Red Cross
Program Objectives
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American Red Cross in Chicago was looking to inspire giving and
encourage donations for the nonprofit organization during the 2013
holiday season by using interactive technology.
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Encourage donations in a fun and interactive experience
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Spread the American Red Cross message virally through
social media and email sharing
Strategy
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elevate DIGITAL created an interactive campaign and custom
application to help the Red Cross bolster donations.
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Deployed interactive advertising at nine locations across the
Chicago area.
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Touchscreen displays around the city featured information
about the Red Cross and encouraged users to donate via a
custom application that sent a link directly to the user’s
mobile device or email.
•
Collected consumer data for re-targeting with brand
messaging
Results
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43 Million+ total impressions (foot traffic from 43 units)
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63,000 + direct interactions with elevate DIGITAL screens
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Over 15,000 photos taken and shared by email and social media
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Nearly 600,000 positive PR impressions generating added value of
$6,000