Vehicle Health Check Kit

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Vehicle Health Check Kit
Cover - 5 1/2” x 8 1/2”
Vehicle Health Check Layout
• Inspection takes 15 minutes
• Simple, Colorful Layout
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Visual, Easy to Understand Format
Women and elderly especially like it
75% of your customers.
• Follows MAP Guidelines
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Easy to Follow Green, Yellow, Red
Indicators
• Big Impact on Sales
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Over $1,000 in potential repairs
represented in each kit. Revenue
averages $50 to $80 in up-sell per
vehicle.
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Parking Lot Inspection
5 Lubricant Evaluations
Anti-Freeze / Coolant Test
Under Hood (Belts, Hoses, Filters, etc.)
Fuel System Test
Battery Test
Under Vehicle Inspection
Tire and Visual Brake Inspection
All Testing Papers, Tools and Dip Strips
are in the Kit for quick access.
Outside Spread – Tests & Inspections
Battery Test
Serpentine Belt
Test
Fuel injection
Test
Tire Check
Dealer Name Area on
the Cover
Brake Pads
Customer Info
Parking lot inspection
Front Page Inspections
• Check for cracked windshield, scratches and dents, missing center caps.
• Check Air Conditioning and Heater, Brake Pedal Travel, Interior and
exterior lights, turn signals, headlights, high beams and horn.
• Note Oil Change Sticker mileage
• Check the most appropriate box and add comments.
• Use the “Buddy” system for checking lights.
Battery Test
Sell 10% more Batteries
by testing every one…
• Peel off and stick
battery test print out
onto Kit.
• Check the appropriate
areas.
Serpentine Belt Test
Use the NAPA Belts Tool to help
increase sales by 12%
This quick and easy inspection will
show when a belt needs replacement.
Each kit comes with the belt tool.
Fuel Injection Test
Fuel System Cleaning Increases
Safety, Miles per Gallon and your
Revenue
Swipe sample from inside
throttle body housing using
Q-Tip end.
NOTE: Use caution on vehicles
equipped with TAC motor.
Tire Pressure & Tread Wear Inspection
Drive Shock, Tire &
Alignment Sales up
8% to 20%
Don’t forget to tie in
steering/suspension
problems to abnormal
tire wear.
Drives big increases in
Alignment and Tire Sales
Make comments on abnormal tire wear
and alignment check.
Brake Pad Inspection
Drive Brake Business Sales by
5% to 18%
This quick inspection will show that a thorough brake
inspection is needed.
Make comments on abnormal brake condition.
Inside Spread – Tests & Inspections
Motor Oil
Power Steering
Brake Fluid
Apply Sample
Area
&
Notes
Automatic
Transmission
Gear Lube
General
Maintenance
Antifreeze
Coolant
Lubricant
Evaluation
Motor Oil – Power Steering Fluid - Automatic Transmission Fluid - Gear Lube
This is a Radial Plannar Chromatographic
analysis tool that measures the level of sludge in
the lubricant.
RECOMMEND
SUGGEST
GOOD
Requires Attention
Near the end of its useful life
Tested ok at this time
Brake Fluid Evaluation
Copper Content
Test Strip
0 – 100 Test at Regular Intervals
100 – 200 Test at each Oil Change
200 – 300 Replace Fluid
General Maintenance Area
This is the Underhood area
for visual checks.
Antifreeze / Coolant Test Strip
• Industry Standard
• Covers all fluids types
• Freezing/Boiling Point
• Reserve Alkalinity
• PH Balance
VHC Kits Follow MAP Guidelines
What is MAP?
The MAP (Motorist Assurance Program) sets THE STANDARDS for the auto repair industry by
developing a series of Uniform Inspection and Communication Standards “UICS” These guidelines
give consumers the information they need to make an educated decision on repairs for their vehicle.
The customer and shop technician together use the guidelines to agree on the work the shop will do
on his or her vehicle, thus eliminating confusion or mistrust.
Uniformity
Repair shops who participate in the Motorist Assurance Program display a MAP decal. They agree to adhere to the
MAP Pledge of Assurance to Customers, and the Standards of Service. Consumers benefit from a Better understanding
of the vehicle's problem(s) and what repairs are "Required" v. "Suggested"; A minimum warranty of 90 days or 4,000
miles; and Uniformity of recommendations from one shop to another when the customer seeks a second opinion from
another participating facility.
MAP's Service Requirements and Suggestions
1. MAP policy is that before any service is preformed, an inspection of the system must be performed and
the condition of the COMPONENT, CODES and PROCEDURES are determined according to MAP Uniform
Communication & Inspection Standards.
2. Inspection Results must be documented on an inspection form and explained to the customer. The
inspection may indicate that service or parts replacement are "Required or "Suggested.
3. A customer may decide not to follow some of your recommendations. However, when a repair is "Required" a
MAP Participating Shop must refuse partial service on that system if you believe proceeding with the
work could create or continue an unsafe condition.
“Be Car Care Aware” Statistics
Why EVERY vehicle should be inspected!
In April and October of 2011 hundreds of BE CAR CARE AWARE events were held
across the United States to promote the benefits of regular vehicle maintenance and
repair. Thousands of vehicles were inspected free of charge for consumers.
In 2011, 84% of the vehicles inspected FAILED
In almost 9 out of 10 cars inspected, one or more repairs was needed.
Lubricants and Fluid Failure Rates
Exterior Check Failure Rates
28% - Engine Oil
18% - Transmission Fluid
24% - Radiator Coolant
15% - Brake Fluid
18% - Power Steering Fluid
23% - Washer Fluid
14% - Wiper Blades
3% - Headlights
3% - Turn Signals
3% - Dash Lights
16% - License Plate Lighting
10% - Brake Lights
“Be Car Care Aware” Statistics
Why EVERY vehicle should be inspected!
Tire and Brake Failure Rates
Under Hood Failure Rates
15% - Brakes & Related Parts & Services
11% - Tire Tread Depth Failure
8% - Tire Pressure & Uneven Wear
19% - Engine Air Filter
20% - Serpentine & Engine Belts
15% - Engine Hoses
17% - Battery or Related Items
(clamps, terminals)
Be Car Care Aware is a consumer education campaign about the benefits of regular vehicle
maintenance directed by the Car Care Council on behalf of the AAIA (Automotive Aftermarket
Industry Assn). BCCA builds consumer awareness and knowledge and to prepare consumers to
make sensible decisions about vehicle maintenance and repair. For more information on BCCA
or a complete copy of the above report go to www.carcare.org or write to Car Care Council, 7101
Wisconsin Avenue, Suite 1300, Bethesda, MD 20814.
Marketing Ideas
Suggested Retail of $29.95 (Value-Added Services)
The Kit can be marketed and sold as:
• Seasonal Inspections (Summer, Fall, Winter, Spring)
• Used Car Inspections (buyer or seller)
• Snow Bird Vehicle Inspections
• Included with Premium or Synthetic Oil Change
• Included with any Radiator Flush and Fill
• Included with any Transmission Flush and Fill
• Complete Safety Inspection
• Included with any service over a pre-determined
amount
Marketing Ideas - Continued
Example: They can be “on sale’ at any time for $19.95 or less…
a way to save the consumer $10.00 with any other service
INSPECTIONS CAN BE SOLD ON GROUPON for $9.95, a 67%
Discount, using the appropriate offer from those noted above.
- Based on the time of the year and/or the market.
- This pays back the dealer for the cost of the kit.
INSPECTIONS can be sold by Charities and Community
Programs for $9.95 with a 50/50 split, paying the dealer for the
kit and part of his time for the inspection.
INSPECTIONS - This week free, Vehicle Health Inspections…
Consumer Talking Points
How to talk to Customers - Pre Test
Hello Mr. Smith… Here is a copy of the inspection we will be doing on your car today.
We do it for all (new/existing) customers free of charge, just like you see your doctor for a
check up, this is the same for your car.
Thanks for bringing in your car for us to inspect…
The check up covers 40 items on your vehicle that are most likely to fail. It is our way of
giving you peace of mind. Over 80% of the cars we inspect need one or more of the services
in that kit. We don’t want our customers to get stranded.
Our job with the help of this kit is to maintain your car and keep you running down the road.
Our customers, like you, LOVE this kit because it is very visual and easy to understand AND
because it gives them peace of mind that everything in the car is in good shape.
Ultimately, your safety is our top concern and this inspection gives us both peace of mind.
Consumer Talking Points
How to talk to Customers - After Test
Mr Smith,
1) We finished our complimentary 40 point check on your vehicle and there are three
areas of concern. I have worked up pricing on the three items and put together a
discount for you, whether you get them done today OR another time.
2) Here is the completed inspection we did today. There is only one item that needs
work. (YOUR MANUFACTURER) recommends changing transmission fluid at 60,000
miles…. You have 80,000 and your fluid is in the RED ZONE…. Let me show you what I
mean… The regular price is $129 since we have your car in the shop, we can cut the
price to $99.
3) The inspection showed two areas in THE YELLOW ZONE, you have a belt that is
starting to go and you have a reverse light out. Let me show you what I mean…. The
cost to fix these items is $89 for the serpentine belt and $10 for the reverse light, do
you want to get these done today?
4) Your inspection is done and 100% of the 40 items we checked are IN THE GREEN.
You are doing a great job taking care of your vehicle. Less than 2 of 10 vehicles out
there pass all checks…. Good Job.
Testimonial
“We saw fewer cars in 2010 and 2011 compared to the years
before the recession but our profits were way up. The
Vehicle Health Check Kit is the reason.”
- Wayne Gunter, Gunter Automotive, Lawrenceville, Georgia
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