SOLARCO
PHILANTHROPIC
PROPOSAL
a partnership with
L EIGH M C K ENZIE & AUSTIN S HVARTS
COMPANY BACKGROUND
We are SolarCo – a solar power company headquartered
in Philadelphia. Our company designs, installs, and sells
solar energy systems to residential and commercial
customers. We currently serve PA, NJ, NJ & MD.
Our corporate mission is to make clean energy available
to homeowners and businesses at a lower cost than
traditional energy sources.
TEASER
As a triple bottom line company, we
believe very strongly in a business
model that focuses on people, planet
and profit.
A partnership with Habitat
Philadelphia will undeniably benefit
the people and planet aspect, while
profits will come in the future.
RECOMMENDATION
We will donate 2.5% of SolarCo’s pre-tax profits to
buy and install solar panel systems on new Habitat
Philadelphia houses, which will help us improve
employee relations and gain positive publicity.
CHARITY PROFILE
Habitat for Humanity Philadelphia
Services Building simple, decent and affordable housing
Headquarters Philadelphia, PA
Year 1985
Founded
Mission To transform lives and our city by building quality homes
in partnership with families in need.
Local Impact Habitat Philadelphia has built 168 homes
Financial • 84% of funds directly benefit its programs & services
Efficiency • 7.0% of funds are assigned to fundraising costs
• 9.0% of funds are assigned
administrative
Source:to
Habitat
Philadelphia Annualcosts
Report 2012
ORGANIZATIONAL SYNERGIES
SolarCo
Attach our
name to HFH,
resulting in
positive
publicity
Both
Operate in
Philadelphia
Environmental
Sustainability
Habitat for
Humanity
HFH seeks costefficient energy
solutions
PROPOSAL ‘ROAD MAP’ FOR 2014
Donate - purchase and donate solar panel
systems (tax-deductible contributions)
Volunteer – SolarCo employees will install
the systems (strengthen loyalty)
Educate – sponsor unveiling events to
teach the community about solar power
Publicize – news and social media
(improves brand awareness & reputation)
FINANCIAL INVESTMENT
SolarCo Pre-Tax Profit
(current and forecast)
$2,500,000
Impact: $8,000 solar panel system
per house (parts & labor)
$2,000,000
5 houses in 2014 - $40,000
$1,500,000
• As profit grows, we will help
more families each year
• 8 installations in 2016
• 10 installations in 2017
Positive publicity will drive new
customers, higher revenues
and profits
$1,000,000
$500,000
$2013
*2014
2015 est. 2016 est.
pre-tax profit
PROPOSAL SUMMARY
• Our corporate missions and values align
•
Affordable and sustainable clean energy
• 5% donation will not hinder our growth
• Employee engagement opportunities
•
•
Philanthropic team building
Educate community on solar energy
• Positive publicity from local news and social media will improve
SolarCo’s brand awareness and reputation