This scripted presentation is part of the Flash at the Price of Disk demand generation
campaign set of assets.
Key campaign assets on SalesEdge include:
• Solution Brief: Changing the economics of storage with Dell Compellent Flashoptimized solutions
• Business White Paper: New economies of storage with Compellent Flash-optimized
solutions
• Internal Sales Aid (includes a competitive overview)
Additional assets include:
• White Paper: Flash Optimized Data Progression
• White Paper: Storage Switzerland Evaluation of Compellent Flash Solutions
• Customer Presentation: Compellent SC 6.4 Flash-Optimized Solutions and SC280
• Spec Sheet: Dell Compellent Flash-optimized solutions
• Technical Brief: Embracing Flash Storage
• Technical Brief: Embracing Tiered Storage
• Internal Sales Aid: Compellent Flash-Optimized Solutions and Dense Enclosure
0
@Dell_Enterprise
Enterprise Solutions Marketing
Changing the economics of flash storage
Dell Compellent delivers flash at the price of disk
NAME
January 2014
Agenda
2
01
Traditional “one size fits all” data storage strategy no longer works
02
Increasing reliance on I/O-intensive applications and solutions
03
Adoption of flash is accelerating
04
Dell Compellent changes the economics of flash storage
05
Aligning storage performance with workload requirements
06
Enterprise features extend the economic value
@Dell_Enterprise
Enterprise Solutions Marketing
Data centers need to handle many types of
diverse application workloads
Read-intensive
Write-intensive
Random
Sequential
Indexing
Front End Web
OLTP Database
Email/Messaging
Data Warehousing
Virtual Desktop
• Applications are getting more
dependent on higher I/O
performance
• Traditional storage systems are
optimized for the middle of the
spectrum
3
@Dell_Enterprise
HPC
Streaming Media
Web Applications
Collaboration
Infrastructure
Other
• Data stored, backed up and
archived is growing exponentially
• SLAs are becoming more rigorous
• IT budgets are often staying flat
Enterprise Solutions Marketing
What characterizes your workloads?
Traditional “one size fits all” data storage strategy is inefficient
Performance
• Hot data that needs to be retrieved extremely
fast without latency
• IOPS vs. throughput
Access patterns and frequency
• Data accessed frequently vs. cold, rarely
accessed data
• Heavily read vs heavily written data
• Data optimized for tiering vs caching
I/O patterns
• Read and write percentages
• Transfer sizes
• Sustained vs. bursty I/O patterns
Business value
• Data that is highly valuable to the business
and can be used for deriving business
intelligence, financial analysis, etc.
Each type of data needs to be treated differently to align the application performance
with capacity and cost requirements
4
@Dell_Enterprise
Enterprise Solutions Marketing
Billions ($)
Reliance on I/O-intensive solutions for critical
applications is growing
$45
$40
$35
$30
$25
$20
$15
$10
$5
$0
Enterprise Storage Revenue Forecast (IDC)
Hot/ I/O intensive solutions growing
Active at 57% CAGR as SSD prices
Data are reduced
Cold/
Static
Data
2011
2012
2013
2014
2015
Cost/capacity optimized 19%
CAGR growth is driven by the
explosion of unstructured data
2016
I/O Intensive (Flash)
Performance Optimized
Cost Optimized
IT Managers are looking for storage solutions that can span both, hot and cold data,
optimizing for performance and value
IDC,, Worldwide Enterprise Storage Systems 2013–2017 Forecast, May 2013; Doc #241033
(Note: CAGRs calculated for 2011-2016)
5
@Dell_Enterprise
Enterprise Solutions Marketing
Flash adoption is accelerating
Pent-up demand for improving application performance at the right price point
Flash prices falling faster than HDDs but still
considerably higher than 15K HDDs
New form factors: PCIe cards, appliances, shared
storage
$/GB
15K HDD
Flash SSD
7.2K HDD
Multi-core processors drive up processor utilization
and demand for more I/O per server
6
@Dell_Enterprise
Virtualization is increasing the demand for random
I/O with the “mixer effect”
Enterprise Solutions Marketing
Flash storage can be deployed at various layers to
accelerate application performance
Client
Network
•
Dell
Fluid Cache
for DAS on
PowerEdge
•
Storage
Network
Dell
Compellent
All-Flash or
Hybrid-Flash
Array
Server-based cache (Tier-0)
Flash drives placed directly on high speed PCI bus in
application servers
Caching software enables server to leverage flash
storage as an extension of memory cache
SSD tiering in shared storage
•
•
A few SSDs can be added to the array to dramatically
increase performance for targeted workloads
OR
An entire storage tier can be deployed on SSDs so that
complete volumes and datasets can be fit in flash
COMING SOON: Fluid Cache for SAN
•
7
@Dell_Enterprise
Benefits of Fluid Cache extended to the entire SAN for
maximum performance and reliability
Enterprise Solutions Marketing
Best use of flash storage: transactional, IOPSintensive workloads
Indexing
Data
OLTP
Warehousing
1
3
2
VDI
Random
Sequential
Read-intensive
8
Write-intensive
Indexing
Data Warehousing
• Maintains indexes to
allow quicker access to
data
• Runs on databases to
accelerate locating a
block of data in queries
• Stored data used to
create reports or derive
Business Intelligence
• Used for data mining,
analysis, hypothesis
testing, modeling
@Dell_Enterprise
OLTP
VDI
• Manage transactionoriented applications,
i.e. retail, banking
• Business can be hurt if
data not accessible,slow
• During peak usage,
customer experience
can be effected
• Hosting desktop OS
within a VM on a
centralized server
• Facilitate a quick
retrieval of gold images
• Boot storms, write
allocations and latency
are issues
Enterprise Solutions Marketing
What can flash storage do in your data center?
A way to accelerate business results and improve operational efficiency
Accelerate business
• New revenue streams through reduction in latency and increase in IOPS
• Quicker business insights
• Faster user access
• Better customer experience
Increase operational efficiency
• Minimized datacenter footprint
• Lower power consumption
• Lower cost of software licenses
• Simplified management
9
@Dell_Enterprise
Enterprise Solutions Marketing
“We’re successfully mitigating boot
storms as well as load storms when
a lot of people are logging into their
virtual desktops at once. You’d be
surprised how many IOPS it takes to
log in—it’s one of the major
challenges with large-scale VDI.”
Luther Bowens, Systems and Operations Manager
Indianapolis Public Schools
4x reduction in hardware costs with
$2M savings every refresh cycle
$140,000 annual savings in support
10 sec or less for virtual desktops
to load
Indianapolis Public Schools deployed Compellent with
SSDs to optimize storage performance for VDI
10
@Dell_Enterprise
Enterprise Solutions Marketing
Compellent introduces flash innovations that
change the economics of flash storage
Storage Center 6.4
Flash enclosure
Dense enclosure
• Extends tiering to multiple flash
types
• 80% lower cost than most allflash solutions
• Densest solution of any major
vendor with 336TB in 5U
• Data progression
enhancements
• Industry’s first MLC & SLC SSD
intelligent flash tiering
• Designed for cost/capacity
optimized data growth
• Best performance at the lowest
possible cost
• Introduces new 1.6TB MLC
SSDs
• Ideal as Tier 3 in hybrid arrays
Tier 1
RAID 10
WriteIntensive
Enterprise
SAS SSD
Tier 2
RAID 5
Tier 3
RAID 5
ReadIntensive
Enterprise
SAS SSD
RAID 5
RAID 6
RAID 6
7.2K SAS
SC 6.4 combined with flash enclosures delivers high-performance flash
storage at a fraction of the cost compared to other storage solutions.
11
@Dell_Enterprise
Enterprise Solutions Marketing
SSDs have different characteristics
Workload
Mainstream Applications
Any usage
Mostly Read
90/10 R/W Mix
Capacity
400 GB
1.6 TB
Write endurance
Great
Moderate
Full-drive writes/day
30
3
Random read perf.
Great
Great
Write performance
Great
Moderate
Relative costs
4x
1x
Tiering flash across multiple SSD types enables
Compellent to disrupt the flash cost model with a
superior $/GB ratio.
12
@Dell_Enterprise
Tier 1
Read-Intensive (RI)
MLC SSDs
WI SLC
SSDs
Tier 2
Write-Intensive (WI)
SLC SSDs
RI MLC
SSDs
Tier 3
Compellent is the first storage solution to tier sub-LUN data across SSDs
HDDs
Compellent Hybrid-Flash Array
Enterprise Solutions Marketing
Secret sauce behind the flash optimized
Compellent: tiering with Data progression
Flash-optimized Data
Progression leverages the
endurance of write-intensive
SSDs and the value of readintensive SSDs.
Tier 1
$$$
RAID 10
Write Intensive
Enterprise SAS SSD
Tier 2
$$
RAID 5
RAID 5
Read Optimized
Enterprise SAS SSD
Tier 3
$
RAID 5
RAID 6
RAID 6
7.2K SAS HDDs
Advanced software tiering seamlessly manages data
• Incoming writes are written to the write intensive SSDs for fast access
• Read intensive data is automatically moved to less expensive read optimized SSDs keeping Tier 1 free
for new incoming writes
• Cold and non-performance data is migrated to lower tier, less expensive rotating disk
13
@Dell_Enterprise
Enterprise Solutions Marketing
New economies of flash: tiering innovations allow
Compellent to offer flash at the price of disk
Workload
requirement:
40,000 IOPS
30TB Raw Storage
Compellent 15K
HDD System
264 x
15k HDDs
26U
14
@Dell_Enterprise
Benefits of Tiered Flash
•
•
•
•
84% RU reduction
50% more IOPS
90% latency reduction
56% lower price
24 x
SSDs
Space
Savings
Enterprise Solutions Marketing
New economies of flash with Compellent :
1/5th the price vs. competitive all-flash solutions
Compellent
Other Vendors
With Flash Tiering
Single SSD type (SLC or eMLC) only
Write Intensive (SLC)
Read Intensive (MLC)
Hardware
80%
Lower costs
15
@Dell_Enterprise
Higher
costs
Power / Cooling
Software
Support
Enterprise Solutions Marketing
New economies of flash with Compellent :
1/2 the price vs. competitive hybrid solutions
Solution Price $/GB
50%
Less
Competitors
Aggregate $/GB
of competitive
hybrid systems
16
@Dell_Enterprise
Compellent
Significant price advantage
with Compellent hybrid
solutions due to tiering flashWI or
across multiple SSD types.RO SSDs
Using flash tiering:
Tier 1: WI SSDs
Tier 2: RI SSDs
Tier 3: 7k HDDs
Enterprise Solutions Marketing
Designed to address multiple performance levels
Compellent helps align storage performance with workload requirements
All-flash for business
critical workloads
Hybrid for general
workloads
Cost optimized HDDbased for lowest $/GB
Large capacity flash with low
latency and scalability
Capacity with mainstream
application performance
Large capacity, lowest $/GB
• Tier 1 applications
• Better performance with
limited flash capacity
• OLTP Oracle database
• VDI gold images and logs
• General workloads
• Big data analytics
• When large datasets are
required
• Data that is not performance
sensitive
• Backup and archive
15K RPM
HDDs
WI & RI
SSDs
WI & RI
SSDs
17
@Dell_Enterprise
7K RPM
HDDs
7K RPM
HDDs
Enterprise Solutions Marketing
Compellent extends the economic value with a
feature-rich storage platform
Optimal $/GB & $/IO
Tiering
Scalability
Lower TCO by balancing
performance and capacity needs
in a single platform
Automatically move data between
Flash tiers and HDD tiers
Scale to meet storage
requirements with either SSD
or HDD
Unified Storage
Management
Enterprise Class Support
Manage multi tiered storage
solution with a single pane
of glass
class support
$
Replication
Replicate business critical
data between disparate
storage systems
18
@Dell_Enterprise
Leverage best of breed enterprise
Enterprise Solutions Marketing
Slash costs with more efficient use of every disk
Automated Tiered
Storage
Thin
Provisioning
Block-Level
Intelligence
Free Space
Recovery
Unified Block
and File
Thin
Replication
Fast Track
Space efficient
snapshots
Compellent can reduce total storage software costs up to 96% and hardware costs
up to 44% over a 10 year period.
• No pre-allocation required with
Thin provisioning
• Cost-effective Disaster
Recovery with Thin Replication
• Buy fewer and less expensive
drives with Automated tiered
storage
• Single solution for unified block
and file
19
@Dell_Enterprise
Enterprise Solutions Marketing
Scale without disruption and buy only what you
need today
Instant Deployment of
New Technologies
Exceptional Scalability
Perpetual Licensing Model
London
New York
Greater IT Agility
Integration
• VMware
• Microsoft
• Oracle
Seamless
Upgrades
Scale-out NAS
Up to 92% of all Compellent systems ever shipped are still in use.
• Scale across block and file
without disruption of rip-andreplace
• Add capacity non-disruptively as
you grow
• Persistent licensing protects
storage investment
• Dozens of points of engineering
integration
G13000995
20
@Dell_Enterprise
Enterprise Solutions Marketing
Add capacity when you need it and avoid
forced refresh cycles
Add capacity and new
functionality on-the-fly on
the same single platform
with a perpetual licensing
model
Enterprise Manager
Managed as One
20TB
200TB
Scale up
Never be limited by initial
hardware platform choice;
scale up and out on a
unified file and block
platform
500TB
London
1000 TB+
New York
Live Volume
Layer
Scale out
• FC drives
• 3Gb SAS
• 1TB SATA
• SATA drives • 1Gb iSCSI
• SSD
• 2Gb FC
• FATA drives • SAS drives
• 4Gb FC
•
•
•
•
10Gb iSCSI
2.5” drives
FCoE
6GbSAS
Single scalable platform
Enterprise
Midrange
Entry-level
Model A
Model B
Model C
Legacy SAN
21
@Dell_Enterprise
?
Enterprise Solutions Marketing
Dell Compellent delivers economic value with
Compellent for enterprise workloads
Flash at the price of disk:
1
the price of
competitive all-flash
systems
• ½ the price of competitive
hybrid systems
• Reduction in RU, latency,
power consumption
• Increase in IOPS
•
5
Use Compellent Flash-optimized solutions to address the need for high I/O
performance with low latency
• Accelerate application performance for business critical workloads such as OLTP, Data Warehousing and VDI
• Reduce costs up to 80% compared to other flash-optimized solutions
• Benefit from enterprise-class storage features on a platform designed for exceptional scalability and
operational efficiency
22
@Dell_Enterprise
Enterprise Solutions Marketing
Dell Storage
Workload-optimized solutions for any size enterprise
Compellent
EqualLogic
PowerVault
Dell Software
Converged
infrastructures
Cloud
deployments
High-performance
storage
Easy-to-use
virtualized storage
Affordable, entry
level storage
Data management
and protection
Maximize efficiency, drive results faster and boost resiliency
23
@Dell_Enterprise
I/O intensive
applications
Vertical fileintensive apps
Enterprise Solutions Marketing