The Hume Workforce Development
Committee
Hume Regional Development Australia
Accommodation and Food Labour Market Snapshot v.2
Workforce Planning Australia | December 2012
© Workforce Planning Australia - www.workforceplanning.com.au
Tourism, Hospitality and Events
Service Skills Australia includes the following sectors in the Tourism, Hospitality and Events
industry.
Travel
Agencies
Sport &
Recreation
Cultural
services
Pubs,
clubs
bars
and
tavern
Tour
operator
services
Tourism,
Hospitality
and Events
Accommodation
Restaurants
Cafes
Take
away food
services
Source: Service Skills Australia, Tourism, Hospitality and Events Skills Council: Environmental Scan 2011
2|
Industry Snapshot
Tourism, Hospitality and Events employment data overlap
with each other and with other industries, such as Retail, Cultural &
Recreation, Sport and Transport.
ABS Tourism employment information is categorised under ‘Accommodation
and Food’
Accommodation
and Food
Tourism
Events
Source: Service Skills Australia, Tourism, Hospitality and Events: Environmental Scan
3|
Industry Snapshot
Australia-wide
•
More than 500,000 people in Australia were employed in ‘Tourism-Related industries’
(1)
•
Approximately 788,800 people work in the Accommodation & Food Services Industry
(2)
•
Tourism, Hospitality and Events is dominated by small or micro businesses (1)
•
Between 2003 and 2010 national spending on meals in restaurants, hotels and clubs
increased by 68% (1)
•
Accommodation and Food Services has the highest proportion of part time workers
(56.4%) and casual workers (64.2%) of all industries. (1)
•
Accommodation and Food Services employs the largest share of young workers (1524) of all industries.(2)
•
Between 2003 and 2010 the proportion of workers aged 45 and over grew markedly,
reaching 21.8% (1)
Source: Service Skills Australia, Tourism, Hospitality and Events Environmental Scan (1) DEEWR, Skills Info, Employment Outlook for ‘Accommodation and Food
Services ‘(based on the ABS Labour Force Survey (2)
4|
Tourism, Hospitality and Events
Industries : Industry Snapshot
•
Approximately 2% of workers are skilled migrants and 7% of workers are on tourism visas (3)
•
Of all tourism and Hospitality industries, ‘cafe’, ‘takeaway food services’ and ‘travel agencies’
have experienced the strongest growth in employment in 2010 – 2011. Other sectors within
tourism have declined or remained stable (1)
•
Employment of licensed travel agents experienced strong growth between 2002-2009,
but has now levelled out.
•
Business events marketing is experiencing strong growth
•
In 2010-2012 international visitors increased by 12 per cent and domestic visitors by
2.6 per cent.
•
Tourism-dependent areas of Australia are suffering due to the increased overseas
travel by Australians, particularly to Asia-Pacific region.
Source: (1) Service Skills Australia, Tourism, Hospitality and Events, 2011. (2) DEEWR, Skills Info, Employment Outlook for
‘Accommodation and Food Services ‘(based on the ABS Labour Force Survey) (3) Department of Arts and the Environment
(DAE) Australian Tourism Labour Force Survey, cited in (1)
5|
National Industry
Overview
Industry Employment
•
Accommodation and Food Services employs approximately 773,000 persons, full
time and part time, which is around 6.8 per cent of the total workforce.
Industry Employment Level February 2012
Source: ABS Labour Force Survey, February 2012 data.
7|
Employment Growth
•
Over the past five years, employment in the industry has increased at an average rate
of 2.4 per cent per annum.
Accommodation and Food Services - Employment Level ('000s)
February 1994 to 2012
900
789.9
800
753.8
690.0
700
600
500
543.3
534.0
1995
1996
565.3
572.0
1997
1998
589.9
637.8
642.3
638.2
2001
2002
2003
703.6
708.1
720.3
2007
2008
2009
751.0
665.1
657.0
608.6
485.8
400
300
200
100
0
1994
1999
2000
Source: ABS Labour Force Survey cat. no. 6291.0.55.003 (DEEWR trend data)
8|
2004
2005
2006
2010
2011
2012
Employment by Region
•
Sydney and Melbourne are the largest regions for employment in the industry.
Accommodation and Food Services - Employment by Region ('000s)
Year to February 2012
Sydney
158.9
Melbourne
133.9
Brisbane
110.7
Perth
57.9
Adelaide
41.2
Central and North QLD
39.5
Hunter
38.9
Southern NSW (incl ACT)
37.3
Western Victoria
27.0
Eastern Victoria
19.6
Tasmania
18.8
Northern NSW
18.0
SA Country
15.3
Southern QLD
14.4
Greater WA
14.2
Western NSW
12.9
Northern Territory
8.2
0
9|
20
40
60
80
100
120
140
160
180
Employment by Industry Sector
•
Cafes, Restaurants and Takeaway Food is the largest contributing sector to industry
employment.
Accommodation and Food Services - Employment Level - Feb 2012 ('000s)
Cafes, Restaurants, Takeaway Food
491.5
Accommodation
99.0
Pubs, Taverns and Bars
95.6
Clubs (Hospitality)
54.8
0
100
200
300
400
500
Source: Employment Level by Industry Sector (DEEWR Trend Data based on ABS Labour Force, Australia, Cat no: 6291.0.55.003 – February 2011)
10 |
600
Recent Growth by Sector
•
There has been significant growth in the Cafes, Restaurants and Takeaway Food sector.
•
Accommodation and Pubs, Taverns and Bars has declined.
Accommodation and Food Services - Five Year Emp Growth (000s) to Feb 2012
Cafes, Restaurants, Takeaway Food
59.9
Clubs (Hospitality)
0.0
Pubs, Taverns and Bars
-4.5
Accommodation
-17.1
-30
11 |
-20
-10
0
10
20
30
40
50
60
70
Projected Employment Growth by
Sector
•
Projected employment growth for the industry is 1.2% (below the all industries
average).
•
Cafes. Restaurants and Takeaway Food is the fastest growing sector.
Accommodation and Food Services - Projected Employment Growth
(% pa) to 2015-16
Cafes, Restaurants, Takeaway Food
2.5
ALL INDUSTRIES
2.1
Accommodation and Food Services
1.2
Pubs, Taverns and Bars
-1.1
Clubs (Hospitality)
-1.2
Accommodation
-2.0
-2.5
-2.0
-1.5
-1.0
Source: ABS Labour Force Survey cat. no. 6291.0.55.003 (DEEWR trend data)
12 |
-0.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
Main employing occupations
•
The table below provides an overview of the main employing occupations in the
Accommodation and Food industry:
Occupation
Employment (2011-12)
Waiters
106.5
Kitchenhands
88.2
Bar Attendants and Baristas
81.1
Sales Assistants (General)
79.6
Chefs
62.5
Cafe and Restaurant Managers
57.9
Retail Managers
34.6
Fast Food Cooks
32.0
Cooks
24.0
Hotel and Motel Managers
21.3
Source: DEEWR Special Order based on ABS Labour Force, Australia, Cat no: 6291.0.55.003 – Calendar Year Average 2011.
13 |
National skills in demand
•
The table below provides an overview of the occupations with skills in demand at the
National level:
Occupation
Skills Status
Bar Attendant
Regional shortage
Waiter
Recruitment difficulty (experienced workers,
particularly in high end establishments).
Source: DEEWR Special Order based on ABS Labour Force, Australia, Cat no: 6291.0.55.003 – Calendar Year Average 2011.
14 |
Drivers of Workforce Change and
Opportunities
There are several workforce development challenges facing the Accommodation and
Food Industry
3. Growing demand
for Asian language
tour guide
4.Demand for new
and exciting travel
experiences
6. A State Govt
focus on attracting
business events to
regional Victoria
2.Strong jump in
visitors from
China, India
1. Fierce competition
between destinations
and record outbound
travel
Tourism,
Hospitality
and Events
Source: Accommodation and Food Industry Skills Council, Environmental Scan 2011
15 |
5. A lack of quality
training, though
commitment to staff
training is high
7. Industry highly
vulnerable to
economic forces
Hume region
Hume Tourism, Hospitality and
Events - Priorities
Tourism Victoria’s Regional Marketing and Development Plan 2011-2012 reports the
following investment infrastructure priorities in Hume:
•
Re-development of the Mount Buffalo Chalet
•
Nature-based infrastructure including consideration of an alpine Trial e.g. Mount
Hotham and Falls Creek Wild Walk
•
High quality accommodation in Ski villages
•
High Altitude Training Centre at Falls Creek Alpine Resort
•
Boutique accommodation associated with food and wine
•
Ned Kelly Interpretation Centre – Stage Two Glenrowan Precinct
•
Completion of key rail trails, including Murray and Mountain Rail Trail
•
Promotion of Beechworth, Bright, Rutherglen and Yackandandah and Alpine Villages
under ‘Villages of Victoria’ program.
•
Completion of Bonegilla Migrant Centre
Source: Tourism Victoria, Regional Marketing and Development Plan, 2011-2012
17 |
Hume - Events
Events in Hume include:
•
Wangaratta Jazz Festival
•
Kangaroo Hoppet (international Cross country Ski Event)
•
Beechworth Harvest Celebration
•
Opera in the Alps
•
Big Fella Festival (Music)
•
Audux Alpine Classic (cycling)
•
Bike Buller Mountain Bike Festival
•
Terra Australis – Great Southern Land Mountain Bike Epic
Source: Tourism Victoria, Regional Marketing and Development Plan, 2011-2012
18 |
Hume Tourism, Hospitality and
Events – Key Locations
The Hume Regional Plan identifies tourism as an economic and employment growth sector
in the region. Tourism in the region focuses on the Murray river, snowfields, natural
attractions, historic townships, food and wine and cycling.
Key areas for tourism are in small towns and national parks including:
•
River towns: Echuca, Cobram and Yarrawonga
•
Historic Townships in Upper and central Hume: Beechworth, Glenrowan
•
Water sports: Nagambie and Yarrawonga
•
High quality food and wine: Milawa
•
Nature-based: Snowfields (summer), National Parks (Bogong, Mt Hotham, Mt Buffalo
and Falls Creek, Bright, Mt Beauty and Mt Buller and Barmah Forest
•
Cycling Network: Bright, Myrtleford, Beechworth
Source: DPCD, Hume Regional Plan: The Hume Strategy for Sustainable Communities ,
20102010 -2020, Tourism Victoria, Regional Marketing and Development Plan, 20112012
19 |
Hume Tourism, Hospitality and
Events - Challenges
Two particular challenges or needs identified in 2011 Hume Regional Growth Plan are:
•
The shortage of facilities for specific markets, such as high quality accommodation in
Strathbogie for people involved in the equine industry.
•
The predicted impact of climate change on snow-related tourism in the Alpine areas
Other challenges could include:
•
The increasing expectations of consumers for quality food, coffee and accommodation
•
Managing increasing number in nature-based tourism, particularly national parks
•
The quality of training. This could become increasingly important if the region hopes to
attract people in the business markets.
Source: DPCD, Hume Regional Plan: The Hume Strategy for Sustainable Communities ,
20102010 -2020, Tourism Victoria, Regional Marketing and Development Plan, 20112012
20 |
Employment in Accommodation and
Food by LGA
2006 Census vs. 2011 Census data
Moira
812 (2006)
866 (2011)
G Shepparton
1,263 (2006)
1,392 (2011)
Indigo
466 (2006)
469 (2011)
Murrindindi
548 (2006)
450 (2011)
Wangaratta
801 (2006)
916 (2011)
Mansfield
418(2006)
484 (2011)
Alpine
771 (2006)
727 (2011)
Source: ABS Census Data 2006 and ABS Census Data 2011. This table has been prepared using data generated by the ABS TableBuilder.
21 |
Towong
146 (2006)
147 (2011)
Benalla
335 (2006)
387 (2011)
Strathbogie
210 (2006)
249 (2011)
Mitchell
629 (2006)
854 (2011)
Wodonga
961 (2006)
1,062 (2011)
Total Industry
7,360 (2006)
8,003 (2012)
9%
Hume Region Boundary
Sub-region Boundary
Local Government Area
(LGA) Boundary
Employment growth projections in
Hume
•
According to Monash projections employment is expected to gradually grow and
decline over the period to 2015-6.
Accom & Food Employment
13
12.5
12
11.5
11
Accom & Food
Employment
10.5
10
9.5
2010-1
2011-2
2012-3
2013-4
2014-5
2015-6
Usage is restricted to the Department of Education & Early Childhood Development and third parties undertaking work on behalf of Skills Victoria.
Source: Monash Centre of Policy Studies, 2011
22 |
Occupations
•
The top employing occupations in the region are as follows:
Occupation
Employment (000’s)
Waiters
1.67661
Bar Attendants & Baristas
1.25126
Sales Assistants (General)
1.10094
Kitchenhands
1.08663
Chefs
1.07006
Cafe & Restaurant Managers
0.8357
Fast Food Cooks
0.64904
Hotel & Motel Managers
0.64358
Retail Managers
0.45736
Commercial Cleaners
0.42466
Cooks
0.40558
Cafe Workers
0.26524
Usage is restricted to the Department of Education & Early Childhood Development and third parties undertaking work on behalf of Skills Victoria .
Source: Monash Centre of Policy Studies, 2011
23 |
Occupation growth
•
Monash projections show a decline in the top employing occupations growth over the
period to 2016-17.
Cafe Workers
Cooks
Commercial Cleaners
Retail Managers
Hotel & Motel Managers
Fast Food Cooks
2011-2
Cafe & Restaurant Managers
2015-6
Chefs
Kitchenhands
Sales Assistants (General)
Bar Attendants & Baristas
Waiters
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
Usage is restricted to the Department of Education & Early Childhood Development and third parties undertaking work on behalf of Skills Victoria.
Source: Monash Centre of Policy Studies, 2011
24 |
Education
Industry Education attainment
levels
•
Overall there has been a slight decrease in VET enrolments for the industry in Hume.
•
Despite this trend there has been an increase in enrolments in the Certificate II
qualification.
Diploma
Certificate IV
Certificate III
2011
2008
Certificate II
Certificate I
Advanced Diploma
0
500
1000
1500
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
26 |
2000
2500
Age profile of enrolments
•
The majority of VET enrolments are in the 15-19 year old Age Group.
•
The decrease in enrolments is generally evenly spread across age groups.
1800
1600
1400
1200
1000
2008
800
2011
600
400
200
0
15 to 19
20 to 24
25 to 29
30 to 34
35 to 39
40 to 44
45 to 49
50 to 54
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
27 |
55 to 59
60 to 64
65 and
over
Diversity of Enrolments
•
The diversity of enrolments has increased in all categories.
•
The greatest increase in diversity has been the increased proportion of CALD students.
8%
7%
6%
5%
2008
4%
2011
3%
2%
1%
0%
Disabled
Indigenous
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
28 |
CALD
Accommodation and Food Occupational
VET Education Data (Hume)
Waiter
Kitchen hand
Cafe / Restaurant Manager
© Workforce Planning Australia - www.workforceplanning.com.au
Waiter
Waiter VET Course Enrolments
•
There has been a significant increase in VET enrolments from Waiters over the period
from 2008-2011.
•
This increase is attributable to growth in the Certificate III level qualification.
2008
Certificate III
2011
0
200
400
600
800
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
31 |
1000
1200
Waiter Age Profile of VET
Enrolments
•
The majority of VET enrolments for waiters are in the 15-19 year old Age Group.
•
There has been significant growth in the 15-19 year old Age Group.
450
400
350
300
250
2008
200
2011
150
100
50
0
15 to 19 20 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55 to 59 60 to 64
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
32 |
65 and
over
Diversity of Waiter VET Enrolments
•
The diversity of enrolments for waiters has increased in all categories.
•
The greatest increase in diversity has been the increased proportion of CALD students.
8%
7%
6%
5%
2008
4%
2011
3%
2%
1%
0%
Disabled
Indigenous
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
33 |
CALD
Kitchen hand
Kitchen hand VET Course
Enrolments
•
There has been a decrease in VET enrolments from Kitchen hands over the period from
2008-2011.
•
The decrease is attributable to negative growth in the Certificate II level qualification.
Certificate II
2008
2011
Certificate I
0
500
1000
1500
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
35 |
2000
2500
Kitchen hand Age Profile of VET
Enrolments
•
The majority of VET enrolments for Kitchen hands are in the 15-19 year old Age
Group.
•
There has been a decline in all Age Groups over the period 2008-2011.
1400
1200
1000
800
2008
600
2011
400
200
0
15 to 19 20 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55 to 59 60 to 64
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
36 |
65 and
over
Diversity of Kitchen hand VET
Enrolments
•
The diversity of enrolments for kitchen hands has increased in all categories.
•
The greatest increase in diversity has been the increased proportion of CALD students.
12%
10%
8%
2008
6%
2011
4%
2%
0%
Disabled
Indigenous
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
37 |
CALD
Cafe / Restaurant
Manager
Cafe / Restaurant Manager VET
Course Enrolments
•
There has been an increase in VET enrolments from Cafe / Restaurant Managers over
the period from 2008-2011.
•
The increase is attributable to growth in the Certificate IV level qualification.
Diploma
2008
Certificate IV
2011
Advanced Diploma
0
50
100
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
39 |
150
200
Cafe / Restaurant Manager Age
Profile of VET Enrolments
•
The majority of VET enrolments for waiters are in the 20-24 year old Age Group.
•
There has been significant growth in the 20-24 and 15-19 year old Age Groups.
80
70
60
50
40
2008
2011
30
20
10
0
15 to 19
20 to 24
25 to 29
30 to 34
35 to 39
40 to 44
45 to 49
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
40 |
50 to 54
55 to 59
60 to 64
65 and
over
Diversity of Cafe / Restaurant
Manager VET Enrolments
•
The diversity of enrolments for Cafe / Restaurant Managers has decreased.
•
The greatest decrease in diversity has been in the proportion of CALD students.
14%
12%
10%
8%
2008
2011
6%
4%
2%
0%
Disabled
Indigenous
Source: Data prepared 9 March 2012, Market Analysis team, Skills Victoria.
41 |
CALD
Findings
What this means
43 |

Tourism and Hospitality statistics needs to be viewed with care because of the
overlap between the industries

The main area of growth in Australia have been:
 Cafes,
 Take away food services
 Business events
 Licensed travel agents

Monash projections predict growth in Accommodation and Food jobs will peak in
2011-2012 and then decline. The reason for this projected decline is unclear.

The largest occupations are Waiters, Kitchen hands and Bar Attendants/Baristas

Much of the tourism in Hume is focused on the small towns and natural resources.

Growing areas of tourism are in specialised areas, such as nature-based tourism,
cycling, food and wine, historic sites and snow sports.
What this means(Continued)
44 |

Formal training in the field has been heavily focused on young people. This
suggests there may be scope to look at other segments of the labour market,
particularly mature aged workers.

The growth in enrolments in Cert III level qualifications for waiters and Cert IV
level qualifications for Cafe/Restaurants Managers will help build the capabilities of
hospitality staff and lift the quality of service in the region.

The data on training enrolments suggests there is a need to explore ways of
increasing training opportunities for indigenous Hume residents.

There may be scope to further develop Indigenous tourism in the Hume region.

A particular challenge for Hume may be to work out ways to meet the needs of
tourists from Asia, particularly people from China and India, if businesses in the
area want to try and tap into this growing market identified by Tourism Victoria.
Questions?
45 |

The location of employment in tourism in Hume raises questions about access to
training by people living in the smaller towns. Is training provided on-site, at RTOs
in regional towns, on-line or a combination of both using a ‘blended’ approach?

Is training available locally that focuses on the areas of potential growth e.g.
nature-based tourism?

Why has there been a decline in enrolments for Cafe/Restaurant managers among
CALD groups at a time when there have been a rise in enrolments in waiter and
kitchen hand courses among CALD groups?

The seasonal nature of many of these jobs in Hume suggests the need to explore
how local people can move between different areas of tourism, hospitality and
events management so they have greater job security and the local industry
grows a pool of workers with solid and diverse experience. How can this be
achieved?