Persuasive Text
Have you ever tried to convince someone to
change their mind about something? How did
you do it? Did it work?
What is the
message in
the media
selection?
Cats everywhere are
having a hard time smelling
their boxes.
Appeal
Def: use
something the
viewer values
to get them to
buy product
Testimonial
Def: a statement
that supports a
product
Bandwagon
Def:
everyone is
doing it
Contradiction
Def: when
two things
are opposed
to one
another
False Authority
Def: not giving
evidence
Exaggeration
Def: to stretch
the truth
Persuasive Text- Techniques
Scare Tactics
Def: scare
someone into
buying a
product
Misleading
Statements
Def: giving
the wrong
idea
Sentimental
Appeals
Def: use the
person’s
emotions to get
them to buy a
product
Bandwagon
Appeal
Testimonial
Tiger Woods loves Wheaties!
False
Authority
Olson’s pizzas are lower in fat
and calories. Other pizza
makers don’t care about your
health.
Exaggeration
Scare Tactics
Sentimental
Appeal
Misleading
Statement
Contradiction
Persuasive Text
Should a reader/viewer believe everything an
author writes?