The Happiness Advantage:
Research Linking Happiness and Success
Maritz Travel Company
April 16, 2014
Shawn Achor
Good Think Inc.
Researching The Happiness Advantage
Escaping the Cult of the Average
Ripple Effects and Mirror Neurons
Positive individual changes ripple to culture change
Case Study of Positive Outliers
Harvard University
The Greatest Predictors of Success
1. Optimism, The Belief That Your Behavior Matters
2. Strong Social Connection
3. Perceive Stress as a Challenge
The Happiness Advantage

37% greater sales

3x more creative

31% more productive

40% more likely to receive a promotion

23% fewer fatigue symptoms

Up to 10x more engaged

39% more likely to live to age 94
(Achor, HBR, 2012)
The Tetris Effect: Re-training Your Brain
Creating Sustainable Positive Change
 3 Gratitudes (Emmons & McCullough, 2003)
 The Doubler (Slatcher & Pennebaker, 2006)
 The Fun Fifteen (Babyak et al., 2000)
 Meditation (Shapiro & Schwartz, 2005)
 Conscious Act of Kindness
(Achor, 2010)
Experiment: Commit To Your Habit
Email:
1 = Gratitudes
2 = Doubler
3 = Fun Fifteen
4 = Meditation
5 = Email
start@happinessadvantage.com
The 20 Second Rule
 Long emails and guitars
 Activation Energy
 Flow
(Csikszentmihalyi, 1990)
For more information and links to research:
HappinessAdvantage.com
Next steps:
1.
Do your Habit
2.
Read The Happiness Advantage
3.
Share the TED talk