Zippo
Manufacturing
Company
Power of the Zippo Brand
After nearly 80 years, the Zippo pocket lighter remains what it has always
been: a brilliantly simple work of care and craftsmanship. Built by generations
of proud hands. Collected by thousands. Recognized by millions. Loved by all.
Part of the Fabric of American Culture…
Made in USA
Lifetime Guarantee
Sold in over 150 countries worldwide
Highly Collectable – 1 out of 3 lighters is never opened or used
Appeared in over 1,500 movies and TV Shows
Over 4,000 videos on YouTube…20,000 MySpace mentions
Virtual Zippo lighter iTunes application has over 11,000,000 downloads
Relevant Marketing: Zippo 200, Live Nation,
Windproof Lighter
FEATURES & BENEFITS
• Windproof: easy to light in outside
elements
• One Hand Operation: easy to operate
• Refillable: non-disposable
• Durable Metal Construction: enables
Zippo to honor Lifetime Guarantee
• Bottom Stamp: enhances collectability
• Individuality: hundreds of designs
• Patented Shape: imitation protection
• Iconic Design: universally recognized as
“cool”
Special Travel Retail Pricing
60% Gross Margin
Top Selling Lighters
Base Models
Lucky
Zippo
Zippo
Standard Gift
Box Packaging
Young & Edgy
Peace
For Women
Love
Patriotic
Butterfly
Zippo
Hidden
Display Options
Stand-Alone Display
- Light and Motion
- Two sizes: 60 or 96 lighters
- Lockable
- Base holds stock
- Available with or without base
- Optional accessory display adapter
- Optional Zippo BLU panel
Countertop Display
-Holds 15 or 30 lighters
-Swivel Base
-Lockable
-Optional accessory display
adapter
Blister Packaging
-Great for j-hooks and
clip strips
-Small footprint
Outdoor Line
PRODUCT LINE
• Hand Warmer: reusable and produces
10x the heat of disposable warmers
• Utility Lighter: metal, refillable, and
Lifetime Guarantee
• Emergency Fire Starter: rugged metal
case protects dependable burning sticks
• Campfire Starter: unique blend of
recycled cedar and refined wax
Writing Instruments
FEATURES & BENEFITS
• Solid Brass and Stainless Steel: high
quality materials enable Zippo to offer 2year guarantee
• 25 SKUs: ballpoint and rollerball styles
provide variety to consumers
• Distinctive Gift Box: giftable
Special Travel Retail Pricing
60% Gross Margin
Watches – Available April/May
FEATURES & BENEFITS
• Sturdy and dependable: high quality
materials enable Zippo to offer 2-year
guarantee
• Multi-Functional: designed with simple,
yet innovative features geared toward
performance, elegance, and
sportsmanship.
• 25 SKUs: range of dress, casual, and
sport styles.
• Distinctive Gift Box: giftable
Special Travel
Retail Pricing
60% Gross Margin
Zippo Apparel – Brand Extension
Launched February 2011
Target Market: Gen Y Group (18-30), who
are hipster enthusiasts that enjoy Fuel TV,
the Dew Tour, and the X Games
Line includes: t-shirts, jeans, hats, belt
buckles, bags, key chains and accessories
Significant budget for launching: Zippo
custom Jeep by West Coast Custom will
air in February
Extending the brand
The new face of Zippo in
brick-and-mortar categories
Traditional retail stores
Travel retail segment
Kiosks
Shop-in-shops
Zippo branded retail stores
Thank you
Bart Collins
Citra Inc.
PO Box 153
Stony Brook, NY 11790
631-375-4861
bcollins@citra-inc.com