Lean Startup
Theory & Motivation
Examples & Learnings
Rémy Blättler
Chief of the System, Supertext AG
remy.supertext.ch @swissghostrider
Reto
Remy
• Born in Eschenbach
• Electronics technician @ Cerberus
• BSc in CS at HSR in Rapperswil
West Coast (SF)
East Coast (NYC)
• Co-founder Collaboral
• Startup @ Technopark Zurich
Remy Blaettler
remy.supertext.ch
@swissghostrider
Right?
Enter the lean startup
Idea
Learn
Build
Data
Product
Measure
Try to sell the product
before you build it
(It’s not the same as asking
customers what they want.)
Idea
Learn
Build
Data
Product
Measure
NOBODY is going to steal
your idea
And if they can execute your idea
quicker and better than you, you’re in
trouble anyway.
Idea
Learn
Build
Data
Product
Measure
Idea
Learn
Build
Data
Product
Measure
Examples
Traditional
Lean
Remy
Reto
Supertext
What we sold to our clients
Supertext
What we actually had
Supertext
Our plan…
Supertext
… and the reality
Forget about the
million dollar idea
Just start something. Anything.
http://remy.supertext.ch
http://remy.supertext.ch/2014/10/lean-startup-talkat-google/
https://twitter.com/swissghostrider