Malaysia’s Leading Financial
Comparison Platform
What is Comparehero?
Who?
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 CompareHero is the leading financial comparison site in Malaysia.
We compare all products related to personal finance such as credit cards,
loans, life and general insurance as well as broadband and phone contracts
Why?
 CompareHero seeks to educate Malaysians on saving time and money.
The goal is to be an independent ‘voice of clarity’ and expert on personal
finance topics
What?
 CompareHero provides high quality content such as news articles, videos,
curated lists, infographics etc with its in-house team of moneysaving experts
What we do: Now we have built a free and easy-to-use market comparison website
with the goal to educate the Malaysian people on saving time and money
Save time and money on
financial products
Most users are able to
save over USD1000 in
less than 10 minutes
Purchase products
cheaper than going
direct
Find the largest product
range on one platform
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Gain access tailored
products quick and
easy
Make the best decision
based on their needs
Get 100% free and
independent advice
Background: The team behind CompareHero has previously built more a range of
successful internet companies…
Floyd Sijmons
Managing Director Malaysia
floyd@comparehero.my
Floyd takes care of the daily management
Mads Faurholt-Jorgensen
Venture Partner
mads@novafounders.com
Gerald Eder
Global Chief Executive Officer
gerald@comparehero.my
Gerald heads up the global operations
Zee Fakier
Chief Content Officer
zee@comparehero.my
Zee is in charge of the content team
Mads works with companies to secure funding,
talent and growth
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How up-to-date is the Information?
1. Team of Financial Research Analysts scan publicly available information
for each category twice a week.
1. We receive updates from our Partners in scheduled bi-weekly feedback
reports as well as on an ad-hoc basis.
We compare, you save.
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Do we offer more than just online comparison tools?
We are more than just an aggregator of services in the market.
• Source of free personalized expert advice:
• We give consumers a call once they have expressed an interest in
one or more services.
• Discuss their needs and helping them find the best possible
solutions.
• Source of self-help personal finance content:
• Our blog
• Through media and news partners. E.g. The Sun, Borneo Post,
MyLaunchpad, Jobstreet,Yahoo, MSN, and many more.
We compare, you save.
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How are we differentiated from our peers?
• Concept of comparing financial services online is not new:
• Key role models have been active in European and Australasian
markets for over a decade.
• However, it is new to the Malaysian market.
• The key way in which we differ from local competitors is what we focus
on comparing.
• For example, a big focus for us is our Broadband category– that
includes fixed line, mobile and TV-bundled service offerings.
• No other website currently compares these.
We compare, you save.
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How are we differentiated from our peers? (cont.)
Our USP
• For consumers:
• A great customer journey.
• Focus on the UX aspect of our website
• Follow-up calls from our Money Saving Experts
• Work very closely with Provider Sales Managers to ensure a
high degree of continuity once we have passed someone over
• For providers:
• We are consistently told by our partners that people we introduce
to them are often their best customers.
• We place great value on two-way communication.
We compare, you save.
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How do we obtain revenue?
Our service is free-of-charge for consumers, so…
• Once we have established a customer wants a service and we have
matched the best one for their needs, we pass them on to the provider
of that service.
• In this process we get a small reward from the provider to cover our
costs.
We compare, you save.
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Successful Marketing Strategies
• Content marketing:
• On average, over 70% of the 10,000+ visits to our site are
organically generated.
• To date, we have had works published on a regular basis by
reputable marketing partners including Yahoo!, MSN Digital,
Jobstreet, Mobile88, The Sun, The Borneo Post, and more.
• SEO and SEM:
• We leverage our high-level of in-house expertise in paid marketing
very well.
We compare, you save.
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How fast do we answer customer queries?
• We aim to answer consumers’ queries immediately.
• Chat Box Customer Service Hotline manned by a team of Money
Saving Experts between 9am – 7pm Monday through Friday.
• If for any reason the Money Saving Expert is not able to answer a
question immediately, they will take down the customers contact details
and revert back with an answer within 24 hours.
We compare, you save.
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Can customers apply for broadband plans directly through our
website? Are there any risks involved?
• Yes, you can apply through our website:
• E.g. For P1 services, the customer is directed straight to P1’s online
application site upon clicking the “go to site” button.
• P1 helps you with the rest.
• For others we help you select a service connect you with the
provider who takes care of the rest.
• There is no risk in the application process for these services online, the
part we take care of.
• We, like our partners, spend a significant amount of time and
money on ensuring our website is secure and that the integrity of
our database is maintained.
We compare, you save.
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CompareHero’s Future Plans
• Constant improvement of current service.
• Finding new and innovative ways to provide insight.
• Making the application process easier and easier for customers.
• Launching the General and Life Insurance categories in Q2 2014.
We compare, you save.
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Key tips for financial health
Combating the Shrinking
Value of the Ringgit
Combating the Shrinking Value of the Ringgit
Context
Government aiming to strengthen fiscal position.
Restructuring of Subsidy Programs; Sugar, Petrol and Electricity
KL still ranked in the top 10 Cheapest Cities in the World.
Expansion of what people perceive as ‘necessary goods’.
We compare, you save.
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Combating the Shrinking Value of the Ringgit: Tips for Maximization
A. Don’t let excess savings sit idle in a low-interest deposit account.
1. ASN/ASB Schemes.
i. Average effective yields of 8.81 and 6.11 per cent respectively
over the past three years.
ii. No upside through capital appreciation, no risk of capital
depreciation.
2.
REIT investment
i. REITs are incentivized to pay out 90% of taxable income.
ii. REITs are exempt from RPGT.
iii. Yields range between 4.58 per cent to 7.52 per cent across all 14
Bursa-listed REITs.
We compare, you save.
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Combating the Shrinking Value of the Ringgit: Tips for Maximization
B. Don’t pay more than you need to for goods and services:
3. Use Comparison Websites to ensure you have a complete and up-todate overview of services in the market.
3. Use e-commerce and online discount sites to avoid paying massive instore mark-ups outside of sale periods.
3. Buy items ‘second-hand’;
i. Mudah.my
ii. Duriana.com
We compare, you save.
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Combating the Shrinking Value of the Ringgit: Tips for Maximization
B. Don’t pay more than you need to for goods and services (cont.):
6. Cut your utility costs:
i. “Balik Kampung” for the weekend?
i. Switch off appliances and remove plugs
ii. Turn of water-heating and A/C’s
ii. Reduce ‘chill’ in fridge and freezer if there is nothing fragile in
them.
iii. Check energy usage parameters before buying electrical
appliances.
i. Comparehero survey showed that 83% of people do not do
this.
We compare, you save.
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Combating the Shrinking Value of the Ringgit: Tips for Maximization
C. Implementing a budget:
7. Leverage on technology to stay on-top of your finances.
i. Free App “Money Manager” has 5 income and 12 expense
categories.
8. Write a list before going shopping and stick to it.
i. Also, try to go on a full stomach to further avoid impulse buys.
We compare, you save.
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Combating the Shrinking Value of the Ringgit: Tips for Maximization
D. Pay your debts on time if you can:
9. Check what you owe on your credit card every 2 weeks.
i. Set aside a portion of your income to cover these expenses.
ii. You will avoid paying 9-18% interest.
10. Use services such as MYEG to check on your fines.
i. They are free and don’t cost you much time.
ii. Avoid accumulating late-payment penalties.
We compare, you save.
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Thank you for tuning in!
The time
is NOW!
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Feedback or ideas? Always welcome! Please email
info@comparehero.my or the CEO directly;
floyd@comparehero.my
Looking for a great and exciting job opportunity, and feel
you have it in you to provide the best help to people in Malaysia
surrounding personal expense and finances? Look no further:
please email hr@comparehero.my with your CV.