Your Priority Platform for One-Stop Fast and Secured China Market Entry
Shanghai Waigaoqiao International Food Exposition and Distribution Center
(FTZFOOD)
By Alex Chu, CEO of FTZFOOD
Go China Through FREE TRADE ZONE (FTZ)
 China's government announced the Shanghai Pilot Free Trade
Zone project in September 2013, the only FTZ in China
 Special incentive policies to facilitate financial, trading and
logistics industries
 Under the umbrella of the central government of China, who
is committed to develop the FTZ and make it successful
Go China Through FREE TRADE ZONE (FTZ)
 Waigaoqiao (WGQ) is the
most dominant bonded
area under the FTZ
administration which was
established by the Shanghai
government long ago
Go China Through FREE TRADE ZONE (FTZ)
 Case study: their wine trading platform established 8-10 years
ago now controls around 70% of total spirits imports in China
Go China Through FREE TRADE ZONE (FTZ)
 FTZFOOD provides prospective Polish food suppliers total food
supply chain services and solutions on your fast and secured
China market entry
 Our experienced team with extensive track record on
international trade supports your development in China
FTZFOOD – your springboard into China
Demand
Supply
FTZFOOD platform to align food products
supply from Poland to meet demand of China
Go Shanghai, China!
Go China!
There are 142 Chinese cities
with over 1 million habitants
as in 2014, of which 6 of them
are megacities with
population of over 10 million.
Go China!
China is a HUGE, FAST GROWING
CONSUMPTION market:
• China is the second largest consumption
market in the world
• China is the largest food importer in the world
• More than 10 million new middle class
population emerges every year in China,
equivalent to Czech Republic’s population
Supply: Poland
Meat
Ecological food
Confectioneries
Dairy
Fruit and juice
Supply: Poland
Polish Pavilion
• As supported by the Polish Chamber of Commerce, Polish
suppliers can make use of the Polish Pavilion in FTZFOOD to
facilitate your China market entry
• Promote Polish products as a brand of ecological friendly, high
standards on GMO and pesticides control, organic healthy
• Under the umbrella of the Polish Pavilion, you can set up your
booth for individual promotion
Polish Pavilion
• 5 focus categories of Polish products:
–
–
–
–
–
Meat (commodity and processed)
Dairy products
Ecological products
Confectioneries / FMCG
Fruits, vegetables and juice
• 3 target groups in China:
– Baby / children: dairy, confectioneries
– Young professionals: convenient food, snacks
– Senior citizens: health care products
FTZFOOD Platform
1.Pre-market Entry
Study
2.Importation
3.Exposition
4.Sales and Incountry
Logistics
5.Post-entry
Market
Strategies
FTZFOOD has thought about your concerns and aims
to provide Polish suppliers customised services (5
solutions) to meet your needs in China market.
We are your springboard into China!
1. How is the potential of my product in China?
Solution #1: FTZFOOD provide pre-entry market
study to your products for your better
understanding of the China market.
1. How is the potential of my product in China?
Case Study: Dairy products in China
• Traditionally there is no milk in Chinese diet
• In the previous 20 years, new born babies started
to be fed by milk
• The release of one-child policy in China creates
demand to imported dairy products
• Example: Bakoma has entered Eastern China
market and achieved a satisfactory sales
2. Import regulations discourage us from
developing China market
Solution #2: The professional team of FTZFOOD supports
every single procedures of your products' importation into
China, including:
• Facilitate the administration process in CIQ (China
Inspection and Quarantine), Customs, Taxation, etc.
• Labeling according to official requirements
3. How can I get my brand known by Chinese? And why
should I display in the permanent exposition centre?
Solution #3: The FTZFOOD exposition centre is your show
window and platform to all Chinese wholesalers, retailers
and food service customers in different regions.
• Provide a permanent, on-demand site for exhibition of
imported food products
• Arrange expo tours for local distributors and retailers to
FTZFOOD, for face-to-face discussion with food suppliers
and placing instant orders
• Office services for exporters, or virtual office for efficient
management
• Immediate support from the business centre
3. How can I get my brand known by Chinese? And why
should I display in the permanent exposition centre?
We focus on continuous promotion of your products on yearround basis:
• Many major cities in
Eastern China are
linked up with
Shanghai within 2
hours of commute time
by High Speed Rail
• Hangzhou, Wuxi,
Nanjing, Ningbo, etc.
• Greater Shanghai:
Covering more than
100 million population
4. How can I penetrate my products into China?
Solution #4: FTZFOOD facilitate the distribution of your
products through our various channels, with the support of
our logistics and warehousing infrastructures.
Traditional Retail
E-Commerce
M-Commerce
4. How can I penetrate my products into China?
(continued)
Some of FTZFOOD Channels:
4. How can I penetrate my products into China?
(continued)
Cross Border E-commerce:
• Our exclusive Cross-border channel allows direct
importation of your products into China through our Hong
Kong facilities
4. How can I penetrate my products into China?
(continued)
Direct Imported Goods (DIG) Supermarket:
• Tax benefits in this special sales channel allow you to sell
your products competitively in China.
5. Should I adjust my strategies in China?
Solution #5: FTZFOOD provide post-entry market
study to your products for your evaluation and
sustainable development in China market.
Your Priority Platform for One-Stop Fast and Secured China Market Entry
Shanghai Waigaoqiao International Food Exposition and Distribution Center
(FTZFOOD)
Thank you! We welcome any enquiry!