Melissa, Laura, Alicia, Cindy, Pratima & Eva • Introduction • Media Analysis • Ads • News • Music • Movies • Summary • The Good News Why is this topic so important to explore? Women are represented as: 1. Weak and Submissive 2. Sexualized - Objectified - Dehumanized Rockler, 2002) Sexually Objectified In Winter 2013 Tom Ford – Spring/Summer 2008 Ad Campaign Seen in: Esquire, Vanity Fair, GQ and Vogue Men Source: https://www.myfdb.com/campaigns/1181-tom-ford-menswear-ad-campaign-spring-summer-2008 Red Tape “Live your Fantasy” Ad Campaing (2009) – Ran in various Indian magazines and posters/billboards http://thesocietypages.org/socimages/2009/12/26/redtape-shoes-live-your-fantasy-campaign/ Print Ad IN Cosmopolitan Magazine AND Vanity Fair Magazine Seen in Magazine Source: http://www.adrants.com/2006/08/one-sort-of-facial-promotes-another.php IN May 2013 Htun & Weldon, 2011 Source: petaAsiaPacific.com Source: peta.org.uk Pennsylvania Liquor Control Board (2011) Source: http://cristahankins.wordpress.com/2013/02/11/borderline-unethical-ads/ NEWS REPORTS 1. Women as victims are liars 2. Depersonalized – Sympathy for the Perpetrator 3. Victim Blaming 4. Rape = Sex 5. Isolated incident Source: Glenza (2013). Victim bullied after rape allegations against Torrington football players. News. The Register Citizen. Steubenville RAPE Source: CNN and Twitter Source: CNN MUSIC • Smack my bitch up – Prodigy (1997) • Love the way you lie – Eminem (2010) • Kill you –Eminem (2000) • Bad romance – Lady Gaga (2009) • The story of beauty – Destiny’s Child (2001) • Candy Shop – 50 Cent (2005) • Monster – Kanye West (2010) • Smack That – Akon (2006) • Paparazzi - Lady Gaga – (2009) • I’m a Slave 4 U – Britney Spears (2001) WOMEN AS SEXUAL OBJECTS = ENTERTAINMENT Source: Brittany Spears – I’m a Slave 4 U; 50 Cent – Candy Shop; Lady Gaga – Bad Romance Candy Shop (50 Cent) 00:23 – 1:05 Bad Romance (Lady Gaga) 02:00 – 03:00 Source: Lady Gaga – Paparazzi Bitch” “ Whore” “ Source: Prodigy and Eminem Slut” “ WOMEN AS WEAK, INFERIOR, AND SUBMISSIVE TO THEIR MALE COUNTERPARTS Source: Eminem – Love The Way You Lie • Freeze Me (2000) • The Last House on the Left (2009) • I Spit on Your Grave (2010) • The Girl with the Dragon Tattoo (2011) • Run! Bitch Run! (2009) • Trust (2010) • Sweet Karma (2009) • Descent (2007) • Rape Me (2000) • Thelma & Louise (1991) • Ms. 45 (1981) Source: Run! Bitch! Run! (2009) LACK OF FAITH IN AUTHORITIES Source: I Spit on Your Grave (2010) I spit on your grave (35:00 – 39:00) BLAMING THE VICTIM • Media is often warning women about “what actions and locations are unsafe, influencing decisions about where to go, what to wear, how to act, how late to stay out. It tells all of us how society views male acts of violence directed at women, delimiting what may be acceptable or unacceptable behaviour for both women and men” (Sampert, 2010). Source: Thelma & Louise (1991) GENDERED STEREOTYPES Source: Run! Bitch! Run! (2009) APPEARANCE OF WOMEN AS BEING… Source: Freeze Me (2000) Source: Rape Me (2000) Source: Descent (2007) Source: Sweet Karma (2009) Source: The Last House on The Left (2009) Source: I Spit on Your Grave (2010) Source: Run! Bitch! Run! (2009) Source: Trust (2010) Source: Ms. 45 (1981) WHAT’S THE PATTERN? LETS TAKE A LOOK AT THE ‘BIG’ PICTURE… In Summary • Women victims are portrayed as LIARS • Women victims are BLAMED • Women are SEXUALIZED, OBJECTIFIED, DEHUMANIZED & DEGRADED • Women portrayed as WEAK & SUBMISSIVE & SUBORDINATE to men • Lower’s women’s self-esteem • Increases acceptance of rape-myths: • Sexual assault is rare • Sexual assault is an isolated event • Sexual assault is largely perpetrated by strangers (Fairbrain & Dawson, 2013; Dowler, 2006.) • Leads to the impression that violence against women is an individual problem, not a structural, social issue • this leads to inaction. (Fairbrain & Dawson, 2013; Dowler, 2006.) • Desensitizes men & decreases seriousness • Increases negative attitudes towards women • Increased aggression in men towards women (Fairbrain & Dawson, 2013; Dowler, 2006.) BE INFORMED: • Notice the stereotypes you see/hear in media • Have conversations with youth about what they see/hear • Support media/pop culture that values women REEBOK DROPS RICK ROSS OVER 'U.O.E.N.O.' LYRICS “To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it's wrong and I do not encourage it”. CURRENT ACTION: • “Slut Walk” & “Take Back the Night” marches • Advocacy groups e.g. PLCB Ads • Media literacy e.g. Geena Davis Institute on Gender in Media • Sexual Assault/Rape Crisis Centres Guelph’s 1st Slut Walk April 2013 THANK YOU