More 4 Useful Stats

More4
Quarterly Update
Q3 2014
More4 Highlights
More4 was the 10th most watched digital channel, in terms of
share, for ABC1 Adults and 8th for those aged 55+
More4 reaches more Adults daily than The
Independent & The Guardian COMBINED
Saturday peak time improved in Q3, with
performance up +17% YoY.
More4 reaches more ABC1 Adults than Dave,
ITV3, 5*, Sky 1 & Sky 2!
More4 had the 7th highest share for women across
digital channels in Q2
More4 has an impressive ABC1 profile of 46%,
which is higher than ITV 2, ITV3, ITV4, Sky 2
and Dave
In its primary slot, Masters of Sex was up +37% vs. the previous 12 weeks
in terms of average audience
Sources: Advantedge/BARB Q3 2014
Audience Insight
More4 profiles an older, upmarket,
more female audience
More4
Commercial TV average
58
56 55
54
48
44 45
44
46
42
19 19
8 9
Men Women
16-24
Source: BARB/Advantedge, Q3, 2014. All adults.
12 13
14 14
25-34
35-44
45-54
55+
ABC1 C2DE
Adults Adults
More4 reaches more ABC1 Adults on a monthly
& weekly basis than ITV3 & Sky 1
Avg. monthly reach ABC1 Adults (%)
Avg. weekly reach ABC1 Adults (%)
84
71
58
58
46
43
44
42
34
30
21
24
21
30
24
18
15
10
CH4
(TOTAL)
CHANNEL
5 (TOTAL)
ITV2
(TOTAL)
MORE4
(TOTAL)
E4
(TOTAL)
DAVE
(TOTAL)
ITV3
(TOTAL)
SKY 1 5* (TOTAL)
(TOTAL)
Source: BARB/Advantedge. Q3 2014, reach condition = 3 consecutive mins. ABC1 Adults.
13
5
SKY 2
More4 reaches more adults than The
Independent & The Guardian combined
Average Daily Reach/AIR
The
Independen
t 865,000
The
Guardian,
1,498,000
Average Weekly Reach
Captial ,
7,343,000
More 4,
11,483,000
More 4,
2,659,000
Classic FM,
5,199,000
Source: BARB/Advantedge, Q3 2014, reach condition = 3
consecutive mins. Q4 (July 2013- June 2014)
Source: BARB/Advantedge, Q3 2014, reach condition = 3
consecutive mins. Rajar Q3 2014
Highest Rated Programmes
ABC1
s
Programme Title
000’s
1
Grand Designs
295
2
3
Masters of Sex
Car S.O.S
261
250
4
Building the Dream
247
5
Come Dine With Me
242
6
8 Out of 10 Does Countdown
235
7
A Place in the Sun
229
8
Nashville
224
9
Selling Houses with Amanda Lamb
204
10
The Golden Rules of Porn
204
Source: BARB/Advantedge, Q3 2014 (excludes
Highest Converting Programmes
ABC1 Adults
Programme Title
Index
1
Masters Of Sex
150
2
3
A Place In The Sun
140
Grand Designs
138
4
Couples Come Dine With Me
135
5
Building The Dream
134
6
Come Dine With Me
134
7
Cooks' Questions
134
8
Father Ted
131
9
Grand Designs Australia
128
10
The Good Wife
127
Source: BARB/Advantedge, Q3 2014, index 100+ against all adults, min TVR 0.3
More4 viewers are commercially receptive
More4 Viewers…
• They are commercially receptive, tending to buy products from companies
who sponsor TV programmes (index = 224) and often notice
products/brands in TV programmes/films (index = 135)
• More4 viewers are heavily influenced by celebrities in their purchase
decisions (index =209) and if they trust a brand they buy it without looking
at the price (index = 145)
• They find TV ads interesting to talk about (index = 156) and whilst watching
TV, they search on the internet for products they see advertised (index =
1113)
• They are TV addicts (index = 107) and rely on TV to keep them informed
(index = 106).
Source: GB TGI 2014 Q4 (July 2013- June 2014) base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.
Coming up in Q4 2014
Penelope Keith's Hidden
Villages
Gogglebox
Season 4
The World's Most
Extreme
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