AN AMAZING SUMMER
SUMMER 2013
RECRUITMENT TACTICS
Overview
• Call to Action Messaging: Do something
amazing. Donate blood.
• Marquee Signs: Do something amazing.
Donate blood.
• Phone Tag Lines: “Good morning, thank
you for calling LifeSouth where saving
lives feels amazing.”
It’s all at your finger tips!
First click the recruitment tab
Second click the words “Recruitment Resources”
lifesouthisamazing
Large Screen LED TV Drawing
• June – August
• Large Screen LED TV
($500 Item) (3 per district)
• Drawing Dates:
– Drawing 1: June 1 – June 30 (Drawing June 30 after
all drives are completed)
– Drawing 2: July 1 - July 31 (Drawing July 31)
– Drawing 3: August 1 – August 31 (Drawing August 31)
TV Drawing Promotional Materials
• All PR material will need to be ordered. It will not
be automatically sent to your District.
• Contact Carleen Brock to order any of the PR
materials listed below:
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Banner promoting Television sweepstakes
11”x 17” Poster promoting Television sweepstakes
2’ x 3’ Insert for blood drive A-Frame signs
Email graphic to chairpeople during the drawing months.
Half page generic pr materials
Operations will need to conduct their own drawings for
the promotion. HQ will assist with design and printing.
The Details
• Televisions for summer Big Ticket Item are to be purchased by each
district. The easiest way to do this is with a PO for Sam’s Club.
These televisions are sold at Sam’s Club. We suggest at least a 42”
LED TV or larger.
• All districts must conduct a sweepstakes for (3) Big Ticket Items on
the dates above. Districts are to adhere to this schedule.
• Donors must donate or attempt to donate to be entered into drawing.
• Item to be mentioned on all PR materials.
• All donors that attempt to donate during this time will be entered in
the drawing.
• Televisions are to be purchased at the district level. Please contact
Carleen Brock for assistance with requisitions and PO’s.
• Districts are to conduct their own drawing.
Churches
Bookmarks
Program
remains the
same. For
best practices
go to the
recruitment
website.
Poster
Full Page
½ Page Flyer (not mailer)
Customized PR Materials &T-Shirts
For PR MATERIALS:
• Must order 6 weeks in advance of event
• Must fill out PR request form
• Event must cover at least 3 days or more time period
• Event must have a specific projection goal of 75 or more
• District must be prepared to pay for production of customized materials
• Signed budget for specific materials is preferred
For T-Shirts:
• Must order 12 weeks in advance of event
• Must fill out Special T-shirt request form
• Minimum of 72 shirts per order
• During the time these shirts are used, this quantity will be taken out of your other regular
shirts
• Must provide information on why a customized shirt is needed
Examples of blood drives that warrant these customized materials:
• Dragon*Con
• Give from the Heart Blood Drive
• Bleed for your team
• Special Movie Premiers like Twilight
Direct Mail
• Objective: Give regions the option to conduct local
mailings for community drives and promotions by
using PR material mailers.
• Artwork: Mailers are to be the current PR materials
mailers. If a customized or special mailer is requested,
please fill out the marketing request form to request
the materials. Please see the customized material
request guidelines for more information.
• Please see the LifeSouth Mailing Guide for how to do
a local mailing on the recruitment website.
FY 2013-14 POSTAGE BUDGET
DISTRICT
MAILING BUDGET
FOR YEAR
SUGGESTED
QUARTERLY BUDGET
North Florida
$17,400
$4,350
South Florida
$12,400
$3,100
Georgia
$14,000
$3,500
North Alabama
$16,500
$4,125
Birmingham
$7,500
$1,875
South Alabama
$15,000
$3,750
Coastal Alabama
$8,400
$2,100
System Budget
$91,200
End of the Year Challenge
• Will be May 31.
• The contest is the same.
• For more details go to the recruitment
website.
Galloneer Picnics
• Approved for Mobile, Citrus, Hernando,
Marion and North Florida
• Details are on the recruitment website
• If you want to host a picnic, please see
Galen
Media/Chairperson Awards
Appreciation Event
•
Why: Make media/chairpersons feel appreciated and inspired
•
Budget: Submit to Galen for approval.
•
Gift items are the red bags and a style writer pen and small
padfolio. Pens and padfolio’s are ordered through Carleen
Brock.
•
Action Items:
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–
–
–
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Develop a budget for your event and submit through approval process
Solidify date of event and location
Solidify a patient to speak at your event
Send out invitations
Host event when works best for your guests
Develop a list of media/chairpeople to invite to the event – your budget
may only allow you to host a media or chairperson event not both.
– Develop awards you plan to give
Sample
Invitation
Media Lifeline
Suggested time in July at the peak of summer.
Timeline:
• 4 Months Out---Deadline to send invitation letters to
the media to participate.
• Monthly---Follow up with each media outlet prior to the
event.
• 1 Month out---Follow up weekly with each outlet to
make sure they are on board and are confirmed for
their role in the media lifeline.
• Day Before---Follow up with the scheduled media
outlet the day before their turn at the site.
• 6 Day Span---Media Lifeline Duration
Movie Release Blood Drives
Movies:
June 14 – Man of Steel (story of superman)
July 26 – The Wolverine
T-Shirt: Request
from Headquarters
through custom tshirt order form.
Mailers: For custom
marketing materials
fill out the marketing
request form.
Movie Ticket Madness
• Timeframe: June 1 – August 31, 2013
• You pick the date: The expectation is that each District/Region will
coordinate with the local movie theaters
• Ticket promotion around a LOW drawing time in their summer
calendar.
• The event must cover 3 consecutive days and must include all
bloodmobiles and blood centers within the Region.
• Purchasing movie tickets:
– Each Region will coordinate the buying of their Movie Tickets with
Carleen Brock. Carleen will assist with the PO and/or Check Requests.
This will ensure proper expense reporting.
– Each Region will be allotted enough Movie tickets to cover a 3-day
event.
– Movie ticket will replace any other recognition gift. (Donors DO NOT get
a t-shirt and movie ticket)
– Movie tickets should be the reduced ticket price of $7 a ticket.
Region
CIVI
SUWA
PUTN
HERN
CITR
MARI
NALA
MARS
MORG
SHOAL
BIRM
MONT
EAST
WIRE
MOBI
BALD
GATL
NEGA
SOCR
Total
Movie Ticket Total
427
160
97
185
151
169
288
142
127
102
294
260
170
160
225
106
223
168
145
3600
Details:
• HQ will create all of the marketing
materials for any mailings that are
requested.
• Region to schedule the blood drive
location. Not limited to a movie theater.
• A media press release will be created for
distribution.
• Media partners are encouraged
Recognition Items
June – Whole Blood & Apheresis
Recognition Items
July – Whole Blood & Apheresis
Recognition Items
August – Whole Blood & Apheresis
Social Media & Web
https://www.facebook.com/lifesouth
https://www.twitter.com/lifesouth
https://www.instagram.com/lifesouth
https://www.pinterest.com/lifesouthpins
https://www.youtube.com/lifesouthcbc
All instructions and our social media policy
are on the recruitment website.
Email Lisa Hope to post your local events.
World Donor Day
• June 10-16
• Nexcare provides
bandages
• Bandages delivered
first week of June
• Posters sent to donor
centers