Click
“Employees”

lifesouthisamazing

• Time frame: June - July
• You pick the date: The expectation is that each district/region will coordinate with the local movie theaters
• Ticket promotion around a LOW drawing time in their summer calendar
• The event must cover three consecutive days and must include all bloodmobiles and blood centers within the region

• Purchasing movie tickets:
– Each region will coordinate the buying of their movie tickets with Carleen
Brock
– Carleen will assist with the PO and/or check requests
– this will ensure proper expense reporting
– Each region will be allotted enough movie tickets to cover a three day event
– Movie tickets will replace any other recognition gift (donors DO NOT get a
T-shirt and a movie ticket)
– Movie tickets should be the reduced ticket price of $7 a ticket

CIVI
SUWA
PUTN
HERN
CITR
MARI
NALA
MARS
MORG
SHOAL
BIRM
MONT
EAST
WIRE
MOBI
BALD
GATL
NEGA
SOCR
Total
Region Movie Ticket Total
427
160
97
185
151
169
288
142
127
102
294
260
170
160
225
106
223
168
145
3600

• HQ will create all of the marketing materials for any mailings that are requested
• These mailers need to be requested 60 days in advance
• Region to schedule the blood drive location. Not limited to a movie theater
• A media press release will be created for distribution
• Media partners are encouraged

Sample mailer

DISTRICT
North Florida
South Florida
Georgia
North Alabama
Birmingham
South Alabama
Coastal Alabama
System Budget
MAILING BUDGET
FOR YEAR
$17,750
$12,265
$12,436
$16,409
$7,500
$16,137
$8,700
$91,197
SUGGESTED
QUARTERLY BUDGET
$4,350
$3,100
$3,500
$4,125
$1,875
$3,750
$2,100

• Why: Make media/chairpersons feel appreciated and inspired
• Budget: Submit to Galen for approval
•
• Gift: This year’s gift is a stylus pen
Gift items for media/chairpersons are ordered through Carleen
Brock.
• Action Items:
– Develop a budget for your event and submit through approval process
– Solidify date of event and location
– Solidify a patient to speak at your event
– Send out invitations
– Host event when works best for your guests
– Develop a list of media/chairpeople to invite to the event – your budget may only allow you to host a media or chairperson event, not both
– Develop awards you plan to give

Suggested time is in January.
Timeline:
• Four months out : deadline to send invitation letters to the media to participate
• Monthly : follow up with each media outlet prior to the event
•
One month out : follow up weekly with each outlet to make sure they are on board and are confirmed for their role in the media lifeline
•
Day before : follow up with the scheduled media outlet the day before their turn at the site.
• Six day span : Media Lifeline duration

• Work to partner with
Harley dealerships to host blood drives and reach out to the types of donors that this shirt appeals to most
T-shirt for whole blood donors

• You will be getting Harley themed poster templates and banners

Whole blood T-shirt

• You will be getting Duck
Dynasty themed poster templates and banners

Mason jars

For CUSTOM PR materials:
• Must order six weeks in advance of event
• Must fill out PR request form & send to Koertni Blackketter
• Event must cover at least three or more days
• Event must have a specific projection goal of 72 or more
• If the materials requested cannot be printed in-house (ex: mailers, business cards, etc.) the district must be prepared to pay for production of customized materials if necessary
• Signed budget for specific materials is preferred

For T-shirts:
• Must order 12 weeks in advance of event
• Must fill out special T-shirt request form & send to Carleen Brock
• Minimum of 72 shirts per order
• During the time these shirts are used, this quantity will be taken out of your other regular shirts
• Must provide information on why a customized shirt is needed
Examples of blood drives that warrant these customized materials:
• Dragon*Con
• Give from the Heart Blood Drive
• Bleed For Your Team
• Special movie premiers like Twilight