Banco Popolare - Società Cooperativa – Registered Office in Verona, Piazza Nogara 2, 37121 Verona - tax code and registration no. in the Verona Enterprise Registry 03700430238 – share capital as at 27 March 2014: Euro 4,294,149,886.83 fully paid-up –ABI Code 05034 - Registered in the Banks Registry – Parent company of the Banco Popolare Banking Group – Member of the Interbank Deposit Protection Fund and the National Guarantee Fund– website: www.bancopopolare.it NOTICE OF PUBLICATION OF THE PROSPECTUS FOR THE RIGHTS ISSUE OFFERING AND LISTING OF MAX. NO. 166,473,775 BANCO POPOLARE COMMON SHARES Banco Popolare – Società Cooperativa ("Banco Popolare", the "Company" or the "Issuer") herewith announces that on 27 March 2014 with protocol no. 0023960/14 Consob approved the publication of the prospectus (the "Prospectus") for (i) the rights issue offering of no. 166,473,775 Banco Popolare common shares (the "BP Shares") and (ii) the admission to listing on the screen-based stock market MTA (Mercato Telematico Azionario) organized and managed by Borsa Italiana S.p.A.. The Prospectus, containing the investment details, is made available at the registered office of the Issuer, in Verona, Piazza Nogara no. 2, as well as in electronic format on the Company’s website: www.bancopopolare.it. The Prospectus shall be available to the public throughout the offering period (the "Rights Offering" or "Offering”). The compliance with the Prospectus publication requirements shall not be construed as an opinion by CONSOB on the appropriateness of the proposed investment and on the merit of the data and information therein contained. For a correct evaluation of the investment, shareholders are invited to assess the specific risk factors associated with the Issuer and the Group, with the sector they operate in and with the Banco Popolare common shares under the Offering, as described in the Prospectus. RIGHTS OFFERING DESCRIPTION The Rights Offering consists in the issue by the Issuer of max. no. 166,473,775 BP Shares, without par value, to be offered to the shareholders of the Issuer based on a ratio of no. 17 BP Shares for every no. 18 Banco Popolare common shares. The issue of BP Shares has been approved by the Board of Directors on 4 and 27 March 2014, in application of the delegated powers granted by the Shareholders under art. 2443 of the Civil Code during the Extraordinary General Meeting held on 1 March 2014. More specifically, on 27 March 2014 the Board of Directors decided : (i) to unconditionally increase the share capital by up to a max. amount of Euro 1,498,263,975 in one single tranche, to be fully recognized as share capital, by issuing max . no. 166,473,775 BP Shares and (ii) to set the rights ratio at no. 17 BP Shares for every no. 18 Banco Popolare common shares held (the "Rights"). OFFERING PRICE The BP Shares will be offered for subscription at a price of Euro 9.00 each, as defined by the Board of Directors on 27 March 2014. PURCHASE AND DELIVERY OF BP SHARES Upon subscribing, investors must pay the full amount of the BP Shares to the authorized broker with which the subscription application has been filed based on the exercise of existing Rights. No extra costs or charges are to be borne by investors. The BP Shares subscribed within the end of the Exercise Period (as defined below) will be deposited on the accounts of the intermediaries members of Monte Titoli S.p.A.’s centralized management system at the end of the accounting day of the last Exercise Period day, and shall therefore be available as of the following liquidation day. EXERCISE PERIOD The Rights Offering comes into effect starting on 31 March 2014 and closes on 17 April 2014 included (the "Exercise Period"). Rights must be taken up during the Exercise Period, failing which they lapse, through the depository intermediaries members of the centralized management system, who in turn must submit the relevant instructions to Monte Titoli by 15:30 of the last day of the Exercise Period. Each subscriber must therefore file a subscription application according to the procedures and terms defined by their depository intermediaries, so as to guarantee that the above deadline is complied with. Rights can be traded on the stock market between 31 March 2014 and 10 April 2014 included. Rights that have not been exercised by the end of the Exercise Period will be offered on the screen-based stock market MTA (Mercato Telematico Azionario) organized and managed by Borsa Italiana S.p.A. (the "MTA") by Banco Popolare – Società Cooperativa within the month following the end of the Exercise Period, for at least five days of open market pursuant to art. 2441, paragraph 3, of the Civil Code (the “Stock Market Offering"). The opening and closing dates of the Stock Market Offering period will be communicated to the public with a specific notice. ADMISSION TO LISTING The Banco Popolare common shares are admitted to listing on the MTA. In compliance with article 2.4.1 of the Regulation of markets organized and managed by Borsa Italiana S.p.A., the BP Shares will be automatically traded on the same market on which the Banco Popolare shares are being traded at the time of issuance. UNDERWRITING The Rights Offering is sponsored by an underwriting syndicate led and coordinated by Mediobanca – Banca di Credito Finanziario S.p.A. and UBS Investment Bank acting as Joint Global Coordinators. As part of the underwriting syndicate led and coordinated by Mediobanca – Banca di Credito Finanziario S.p.A. and UBS Investment Bank, Banca IMI, BofA Merrill Lynch, BNP PARIBAS, Nomura and UniCredit Corporate & Investment Banking will act as Joint Bookrunners, while BBVA, Banco Santander, Commerzbank, Crédit Agricole CIB, HSBC, ING Bank, Natixis, Société Générale and VTB will be Co-Bookrunners, and ABN AMRO, Banca Akros, Equita SIM, RBC and Keefe, Bruyette & Woods will be Co-Lead Managers. Verona, 29 March 2014