Neighbourhood Life
Diane Bagley, Head of Sport and Community Development, Serco Leisure
Krysta Williams, Business Development Manager, Serco Leisure
Advise | Design | Integrate | Deliver
Serco Internal
Neighbourhood Life
Neighbourhood Life is……
 a different way to the management of core and non-core leisure activities
that empowers local communities to take ownership of their local leisure facilities
guided by our vision to expand our leisure offering, providing local
residents with a community hub, where they can participate in a wide range of
meaningful activities which improve their physical, mental and developmental
health
an approach that seeks to make a real difference to local residents by
maximising participation in activities that improve individual health and
fitness, increase social capital, thereby impacting on mental health,
employment and crime reduction outcomes
managed through our Neighbourhood Life Board and driven by a Strategic
Framework linked to local priorities
 piloting in Bolton, Eastbourne, Harborough and Wythenshawe
Neighbourhood Life Model
National Governing Bodies
(Programmes & Funding)
Swimming
Tennis
Badminton
Squash
Hockey
Gymnastics
Rowing
National
Strategy
National, Statutory &
Voluntary Sector Policy
Contract Manager/ Community Engagement Manager
(Programmes & Funding)
Neighbourhood Life Board
Leisure Centre Contract Manager (Chair Person)
Local Officers
Trustee
x2
Community
Development
Manager
Police
Children’s Services
NHS
GP Consortia
Social Services
Local Local Local Local Local Local Local Local
Person Person Person Person Person Person Person Person
Talent
ID
Funding
Your Leisure Centres
The Social Surgery
BAME
Groups
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Organised Outings
Sports Camps (National Sports
Centres)
Theatre Trips
Inter Club Sports Competitions
Disabled
Groups
Junior
Groups
Examples of Group Activities
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·
Senior
Groups
Examples of Purchasing
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·
GP Referral
Specialist Equipment
Sponsorship of local teams
14 – 25
year olds
Outcomes
Crime
Reduction
Examples of Health and Fitness
Sporting
Activities
Health &Nutrition
Pensions
Policing
Drug and Alcohol Awareness
Citizen’s Advice
Outdoor
Activities
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·
·
·
·
Community
Cohesion and
Engagement
More People
More Active
More Often
Improved
Health
Outcomes
Increased
Volunteering
Non-Sporting
Activities
Special Events
Monthly
Examples of External Presenters
Procurement
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·
·
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·
·
·
·
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Swimming
Badminton
Fitness
Aerobics
Dance
Basketball
Martial Arts
Examples of Outdoor Activities
·
·
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·
Walking Groups
Running Club
Cycling Club
Activity Weekends
Examples of Non-Sporting Activities
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Bridge
Cribbage
Book Clubs
Quiz
Meet, Greet and Chat
Coffee Mornings
Working in Partnership
We will work with:
 Local Authorities, communities and community leaders to identify, fund and
promote activities that drive community participation
 National Governing Bodies (NGBs)
 Clinical Commissioning Groups, Public Health and Health and Wellbeing
Boards to support and promote programmes that deliver improved health
outcomes and overall improve life expectancy
 The voluntary sector to provide capacity building support and engage
volunteers
 The police to develop programmes of activity that contribute to a reduction in
local crime, including bids for funding
Measuring Social Outcomes
 Sport England impressed by Neighbourhood Life Concept and
committed funding to pilot across our 4 locations to measure outcomes
 Our pilot project seeks to engage 1000 inactive people and support
them into a minimum of 30 minutes moderate physical activity per week
 6 month membership (£10 per month)
 3 month support from Coach trained in Motivational Interviewing
 Baseline total physical activity measured using the International
Physical Activity Questionnaire at week 1 & 12
 Frequency of activity captured on Legend System
 Impact on Health and Wellbeing measured by Health Manager
Assessment at week 1 and week 12
Neighbourhood Life Pilot - Engagement
Referrals from:
 Local Organisations
 Local Authority
 Slimming Groups
 Housing Associations
 Health Professionals
Neighbourhood Life Pilot - Data
 Pilot started on May 1st and will end
on 31st October
 Over 335 inactive people joined the
programme so far
 70% female, 30% male
 Average health and wellbeing score
60%
Neighbourhood Life Pilot - Data
The Body
The Mind
79% have a BMI >25 (overweight or obese)
45% should be screened for depression
49% are obese
79% have an increased waist size
Problems: Low energy
Poor sleep
17% report a chronic health condition
22% report high / very high stress outside work
The 2 most common conditions are:
- Blood Pressure
- High Cholesterol
Problems: Personal relationships, time
management
Lifestyle Choices
The Workplace
75% don't get enough Physical activity
11% report high/very high stress at work
40% do not eat 5 or more fruit and
vegetables a day.
Problems: Support and resources,
workloads
18% are smokers
26% don't feel highly satisfied by their work
4% drink excessively, and 16% binge drink
8% of work time is affected by health
Neighbourhood Life Pilot Outcomes
At the end of the project we will evaluate:
 Change in total physical activity levels
 Participation in 30 minutes moderate physical activity/sport per week
 Impact of intervention on perceived health and wellbeing
 Sustained participation beyond 6 months
Contact Details
Diane Bagley, Head of Sport and Community Development, Serco Leisure
Diane.Bagley@serco.com
07718195343
Krysta Williams, Business Development Manager, Serco Leisure
Krysta.Williams@serco.com
07738896679