Preparing
Today’s
Youth
For
Tomorrow’s
Challenges
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Idara-e-Taleem-o-Aagahi (ITA)
(Centre for Education & Consciousness)
FROM EDUCATION TO SKILLS AND LIVELIHOODS
June 2012
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TECHNICAL VOCATIONAL PROGRAM &
LIVELIHOODS FOR YOUTH
An Innovative Program by Idara-e-Taleem-o-Aagahi
(ITA) 2010 ..
Trades for Young Women & Men
Stories of Courage & Hope
Transforming schools into Community Learning
Centres (CLCs) – sustaining lives giving hope
Livelihoods in:
Domestic Tailoring; Beautician/ Guddi Baji & Autocad
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Optimizing Youth for
Skills and Livelihoods
through PPPs and CSR in
Secondary Schools of Pakistan:
Creating Social Entrepreneurs As
Socially Responsible Citizens
We Envisioned it & we DID IT!
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Presentation Outline
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Background –why TVET ?
The TVET ECOSYSTEM
Innovative TVET Program in Govt. Secondary Schools of
Punjab
Elaborating the Steps
Seven Key Messages
Outreach and Outcomes
Scale and spread
Trades elaborated with case studies
New trades from 2012-2030 - country wide spread
The Marketplace and Innovation
Challenges and new directions
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Background – Why TVET?

Pakistan ‘s 50% population classified as poor and vulnerable
(State Bank of Pakistan 2009/10) and 50% under 20 years of age.

Compared to 155,495 Primary Schools (20 million enrolled) there
are only 25,000 secondary schools (3 million enrolled)in
Pakistan, allowing only some fortunate students to transit and
complete secondary schooling.
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Of those who do go to school, learning levels are very low
(ASER 2011), 50% to graduate primary without skills of literacy
and numeracy up to grade II standard, highlighting the
challenges of learning for relevance, transition to post primary
education and lack of livelihoods particularly for women.
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There is shortage of skilled workforce to support economic
growth opportunities. With millions of students unable to access
and/or complete post primary education, an innovative channel
for providing second chance for youth (girls and boys) to learn
livelihood skills was mobilized. A scalable pilot was put in place
through partnerships.
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Background II ..why Secondary Schools
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Existing government secondary schools are
generally well endowed with space, personnel and
maintenance resources compared to primary/ middle
schools. They are used only until 2:00 pm, lying
vacant and non-functional
•
Secondary schools are perceived as prestigious
locations for certification skills by communities.
Several institutional initiatives to raise desirability of
TVET since 1999, but progress is slow.
•
Only 2-3 percent eligible population is enrolled in
TVET programs. Govt. seeks to double the number
through public private partnerships.
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Cont..
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ITA expanded the education paradigm to learning and
livelihoods for 15-30 year olds in 2010.
•
To expand options of learning for livelihoods in Pakistan a
pilot was tested by ITA initiating TVET for youth in the
afternoons or mornings (space permitting) and to influence
reorienting of secondary education system.
•
MOUs signed with TEVTA, UPL and Schools Dept.
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Two trades per school were initiated for 3 months TEVTA
certified courses enrolling 25-33 trainees (mostly girls) in
each batch.
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The courses extend technical, inter-personal, communication
and marketing skills enabling trainees to proactively address
personal and family survival and development needs.
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The TVET ECOSYSTEM –
ITA’s CONCEPTUALIZATION
Certified
Skills &
Capabilities
Life Long
learning –
Responsible
Citizens
Upgrading
skills
Social Enterprise
Responsible Citizens
Dignified Lives
Livelihoods
Expanding
Choice &
Entitlements
Target Age Group
15 – 30 yrs
Women 60% +
Livelihood
Linkages
Industry /Self
Counseling
Options
Micro
Credit
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Innovative TVET Program in
Govt. Secondary Schools of Punjab
Technical and vocational training has been at a standstill in Government
high schools in spite of multiple efforts since 2002. The Govt. of Punjab
initiated a program for vocational training, established training labs and
even procured equipment lying idle in the school stores.
In 2010 ITA took a bold step by collaborating (MOU) with Dept of Schools,
TEVTA and UNILEVER Pakistan Ltd. (UPL) to use schools in the afternoons
for technical vocational training targeting local youth (out of school and inschool)
The equipment was taken out of school stores; new trades are now coming
to life for students and the local community.
Government is being asked to extend use of IT Labs in the afternoons –
making schools come alive as Community Learning Centres (CLCs) giving
capabilities to our youth
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Innovation Steps Elaborated:
The model is powerful with logical steps:
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Largely self financed a TVET program established in government high
schools in the afternoons with CSR support.
Political and bureaucratic leadership is keen to expand youth skills
through TVET outlets in Punjab, but facilities are not accessible or
perceived as safe particularly for girls/women.
Multi-stakeholder partnerships for education mobilized by ITA
(www.itacec.org) with reputation in school improvement through PPPs
and CSR.
Formal partnerships with: government schools department; TEVTA;
UNILEVER; Dist. Governments, communities and micro credit/MFIs.
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3 months courses for youth(in –school& out of school).
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CSR partner UNILEVER mobilized for skills and employability, retailing
beauty brands in rural areas by girls/women who are often sitting idle
after completing or dropping out of middle, high and higher secondary
education.
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Cont..
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UPL Program titled “guddi baji’ (sweet elder sister) launched in Nov
2010, entailing 3 months beautician, marketing and communication
course. Same model being negotiated now with other CSR partners.
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3 trades taught s o far: Auto Cad (male) Beautician and Domestic
Tailoring – 812 graduates completed by May 2012; another 10001500 to graduate by October 2012 in 9 districts. 100 students of
grades 9-11 enrolled for a 3 month summer certification program at
50% fees.
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Tracking through SMS and traditional modes.
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Popular social appeal for youth to learn with dignity and results. IT,
English, citizenship and micro credit skills to be introduced in 2012.
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7 Key Messages crafted for appropriate dissemination: early birth
registration, timely primary enrolment, hand washing,
environmental awareness (planting, avoid wasting water and use
of plastic bags) immunization, breast feeding and family planning.
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Outreach and Outcomes
•
The program began in Rahim Yar Khan as a pilot in 2010
extending to Bahawalpur in 2011 supported by UPL – by
May 2012 812 graduates - Phase I
• In 2012 the program has been scaled up supported b y a
Skills and Livelihoods initiative Guddi Baji by UPL for
beautician’s trade / women to 9 districts of Punjab
targeting 1000 trainees
• As the program expands to districts ITA always seeks
permission to begin other trades as well
• ITA is now expanding the trades to 3 new trades for
women and men including designing a new one with
TEVTA
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12 Districts/ 30 Towns ‘
Targeting 2000 Graduates in 2012
Districts
Districts
Locations
Rahim Yar Khan
Bahawalpur
1.Schools
Lodhran
Multan
Muzaffargarh
Chiniot
Kasur
Lahore
Faisalabad
Chakwal
2. Model
Villages of
Punjab
in Flood
Affected
Areas
Rawalpindi
In 2012 the model expanding to other provinces:
Sindh, KP and Balochistan as well
3. ECD
Centers
Mothers/
Siblings
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SEVEN /EIGHT KEY MESSAGES THROUGH
WOMEN GRADUATES - senstively transmitted to
clients and target audience
1.
2.
3.
4.
5.
6.
7.
8.
Registration of Children at Birth without delay
Send children, especially girls to school at the right age
Wash hands before meals and after using the toilet
Plant a tree each year, grow your own vegetables, do
not waste water avoid use of plastic bags
Imunisation to children on time comprehensively
Exclusive breastfeeding of infants for the first four
months. No use of bottles, teats or pacifiers.
Ante-natal care for pregnant mothers and
immunization of children
Practice family planning – seek advice from lady
health workers (LHWs) convenience of one’s home
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Trade: Beautician
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Duration : 3 Months
• Trainer:
Well trained and certified by TEVTA
• Facility :
In one dedicated room of a High or Higher
Secondary Govt. School - a willing Headteacher
• Target Groups: A) Young women (15-30 years) &
• B) Students of grades 9-12 during summer break or whilst
waiting for exam results.
• Fee:
If supported by a program can be free;
otherwise minimum charge from Rs. 900 to Rs. 1500 for a 3
months course
• Linkages: Micro credit and livelihoods
• Outputs Graduates-2011-2012
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B) A UNIQUE SOCIAL
ENTERPRISE - Guddi Baji !
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The Guddi Baji project is a perfect example of creating livelihoods in a
sustainable manner for young women
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It is an extensive program through which rural women are selcted
according to a criteria to be trained as beauticians through a 3 months
course to become eligible for selling Unilever’s brands. Once trained
they are called “Guddi Baji” (sweet sister).
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Guddi Baji will earn two ways – by selling Unilever beauty brands, and
beauty services to women in their vicinity. The sales of Unilever brands
are tied with incentives, to help them establish their own beauty
parlors.
Who are Guddi Bajis ?
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Guddi Baji are energetic & articulate women with minimum qualification of
grade 10; aware of beauty brands confidently sharing unique selling points.
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GBs are groomed for opinion leadership to promote Unilever beauty brands
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Guddi Bajis possess an entrepreneurial spirit and earn a dignified livelihood.
They are infact SOCIAL ENTREPRENEURS in every sense of the term
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GBs are carefully selected by BRC teams from rural areas for the program.
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Parveen
“My Life has changed so
positively at last.” – Parveen
Enrolling in the “Guddi Baji
Program” has changed Parveen’s
life completely. She is now selfsufficient, and is earning Rs. 8000
– Rs. 10,000 per month and is also
supporting her family. A simple
village girl, sitting idle after
matriculation enrolled in the
program, and is now running an
independent home based-business.
“Women Now come up to me
asking for my suggestions &
opinions. They talk about their
skin and hair problems. My
opinion is respected, and has
given me immense confidence.”
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Ana
“I used to often wonder how my
children would grow? My husband
works in the city but his income is
very low. My friend told me about
the “Guddi Baji” program, and I
enrolled. I have now successfully
sold my first stock, and have more
orders.”
Three marriages were held in our village recently, and I dressed
up all the brides. Every one liked them, and appreciated me a
lot. My life has changed for sure. I am confident and hopeful for
the future of my children. I know I can educate them and
prepare them for tomorrow.
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Uzma
Uzma became a widow at a young age of 22, and had to take care
of two children. Six months after her husband’s death her son too
passed away. Her family was taking her complete responsibility,
but she felt burdened and wanted to do something on her own for
her daughter. She had done a beautician’s course sometime back.
She applied as a trainer for the
“Guddi Baji” initiative, and is
now completely self-sufficient.
She does not only pay for her
and her daughter’s expenses
but also contributes towards her
household income, and is
looking forward to making
several other girls like her
independent and empowered.
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Rabia
“I never thought starting my own business would be so easy.
I took a three month extensive beauty training and by the end of it
I have not only started providing beauty services to the nearby
residing ladies, but I have “Rahbar” coming in to my home,
providing me with Unilever Products to sell.”
“ I am now a contributing
member of my house. Everyone
respects my opinion and asks
for my advice.”
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Shehnaz
Shehnaz was just passing her
life passively and without hope
before getting trained. There are
8 people in her family. Prior to
the training there were days
when her family had to go
without food.
After getting skilled she has
now opened up her parlor with
a loan taken from her relative
and is earning Rs. 300 – Rs.
400 per day.
She and her family are now in a
much better condition. She has
also paid back 60% of her loan.
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Rashida
After getting skilled Rashida has opened a beauty parlour with
the help of her savings and now her parlour is one of the best
parlour of the town and she is earning more than Rs.9000 per
month … .
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Trade: Domestic Tailoring
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Duration : 3 Months
Trainer: Well trained and certified by TEVTA
Facility : In one dedicated room of a High or Higher
Secondary Govt. School - a willing Headteacher
Target Groups: A) Young women (15-30 years) &
B) Students of grades 9-12 during summer break or whilst
waiting for exam results.
Fee: If supported by a program can be free; otherwise
minimum charge from Rs. 800 to Rs. 1200 for a 3 months
course
Linkages: Micro credit and livelihoods
Philanthropy: Support to deserving with machines
Outputs Graduates-2011-2012 :
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Execution, Support &Recognition
Livelihoods & Philanthropic Support- 10 machines
for Most Needy Domestic Tailoring Graduates -
Enabling Livelihoods-
List of Domestic Tailoring Trainees Supported by Philanthropy
TRADE :
TRAINER :MISS
Vocational Center
1ST BATCH
Tailoring
Kanwal
UCHSHARIF
SR
No.
Name
Father
Education
/Husband Name
Contact
Number
Address
1
Shabana
Nawaz
Rab Nawaz
3rd
_
Moh Gillani Uch Sharif
2
Rabia
Bibi/Fouzia
Bibi
Haji Abdul
Razzaq
_
_
Uchsharif
3
Kaniz Fatima Syed M Tayyab
8th
Halim pur Road, Hussaini
0300-7800185 Chowk,Uch Sharif
4
Saira Bibi
Malik Shafih
5th
0306-3513321 Moh. Bukhari, Uch Sharif
5
Shakila Bibi
Sajjad Hussain
5th
0305-4698628 Moh Jagpura Uch Sharif
6
Faryal
Naheed
M Gharib Nawaz
Matric
0307-6867686 Moh Jagpura Uch Sharif
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Rani Rajjab
Rajjab Ali
5th
0302-7878591 Moh. Gillani Uch Sharif
8
Ruqiya Bibi
Nazar Hussain
5th
0300-7708745 Mouza Makhdoom Pur
9
Aamina Bibi
M Hassan
8th
Basti Mud Stooni, P/O Gillani, U
0336-6421940 Sharif
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Shaista
Parveen
Hussain Buksh
F.A
0304-7738450 Moh. Gillani Uch Sharif
10 Sewing Machines
For Deserving Students
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Kaneez Fatima: from
despair to hope
The three months certified
technical and vocational training
changed Kaneez Fatimas’s life ( an
orphan ) .
Living with three sisters and two
brothers, one of whom was a single
bread-winner earning up to Rs.
3000 per month for the extended
family meant daily struggle and it
could not provide enough for the
family’s daily needs.
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Kaneez decided to make
her life better and change
her and her family’s
destiny.
Once she earned her 3
months’ diploma in
domestic tailoring, she
became a self-sufficient
young lady earning Rs.
300-350 daily by stitching.
As her home comprises of just one room made up of mud, she
sits and stitches under the shadow of a tree in the courtyard.
Learning new skills has brought Kaneez hope that her children
may have a better life and that she can provide them aspirations
by her own positive example
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Ruqayyah
Ruqayyah is an orphan, and has 6
siblings dependent on her completely.
Through the domestic tailoring
program she has become capable of
becoming a seasoned trainer for
sewing & tailoring.
She with her entrepreneurial courage
and spirit has started a training centre
with her meager sources.
She is now earning Rs. 6400 per month and is training 8 girls
with the art of sewing & tailoring.
Her family is now making ends meet.
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Ruqayyah’s Training Centre
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SHABANA NAWAZ
Shabana Nawaz lives in a one
room house in a very poor
condition with her mother,
father, three sisters, two
brothers and grandmother.
Shabana’s father is bed ridden
suffering from heart disease and
even she is a victim of polio.
Attending the training provided
her a new skill - tailoring which
is rewarding for the whole
family and enables them to lead
their lives with dignity.
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Shabana is a
courageous
lady and she is
a perfect role
model for other
women who
have to face
difficult
conditions, but
are not afraid to
work on their
own happiness
and bring a
better life for
themselves and
their families.
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Fouzia And Rabia
Challenged Students with stunting & hearing
impairment
The vocational training empowers
women. It gives them a chance for
a better life and gives them an
opportunity to become selfsufficient, financially independent
and also to help their families so
they can replace a man when it is
necessary as a bread-winner of the
family if the difficult situation
occurs. This was also Fouzia and
Rabia’s case. The girls’ life is
challenging due to the stunting and
hearing impairment
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Their family consists of eleven members, living in a one-room house
on Rs. 4000-5000 monthly; their future was uncertain and their
mother was deeply afraid how to help them.
Now she is sure her girls will take care of themselves. The training
helped them become self-sufficient and now they earn enough to
provide a decent living for themselves.
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Trade: Autocad
•
Duration : 3 Months
• Trainer:
Well trained and certified by TEVTA
• Facility :
Computer lab of a High or Higher Secondary
Govt. School - a willing Headteacher
• Target Groups: A) Young men and women (15-30 yrs) &
• B) Students of grades 10-12 during summer break or whilst
waiting for exam results.
• Fee: If supported by a program can be free; otherwise
minimum charge from Rs. 2000- Rs. 2500 for a 3 months
course
• Linkages:Being explored but graduates find work readily
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Auto Cad Trade in Rahim Yar Khan
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A trade in great demand – operating only in 1
school (UPL RYK) so far
Currently 135 male beneficiaries graduates
A trainer working in the UPL factory offers
training in the evening at UPL Govt. School in
the evening
Girls want to learn the trade but not when
almost all trainees are men.
Government asked to share school computer
labs in the afternoons for IT related courses.
DCO RYK has agreed to pilot in one school in
govt. equipped computer lab
ITA to bear liabilities for any damage
In Punjab ALL High schools have fully
equipped IT labs
2010-2012 June Outputs/Graduates:
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TVET /Livelihoods Options 2012 2030
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From traditional to non-traditional areas linked to
market demand – local, regional and
international
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Hospitality industry /catering
Construction services
Electricians
Emergencies
Fashion and accessories
Jewellery industry
Pottery/ceramics – truck art products
Agri./Dairy businesses
Day Care Centres/Early Years Training
Managing Retail/Shops for distributors
Entertainment/Media Lighting – Sound – Backdrops
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•
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TVET Certificates- Certification for Market
Recognition & Livelihoods
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The Marketplace and Innovation
•
Many TVET/SME initiatives through NGOs and
government to mobilize youth are present.
•
Govt. seeks to double enrolment from 3 to 6% by
2015.
• This school-based model is unique for in and out of
school youth. It works through several partners
through formalized PPPs and CSR, resonating well
with the needs of industry. The latter seeks positive
CSR profile for compliance locally, nationally and
globally for sustainable CSR business models.
•
The model innovatively optimizes high schools and
can potentially penetrate the school space as a
mainstream day time option, attracting and
grooming youth as social entrepreneurs and tapping
the ‘youth bulge’.
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Challenges for ITA
•
Resources for expansion – Human/Financial and
Institutional –
• One purpose built facility required for demonstration, research
and policy, counseling, and new product/services development
in each hub/cluster of districts or division level
 Designing
& Piloting new Trades with TEVTA in
collaboration with Industry/Enterprise
•
Linkages to industry, micro-credit, entrepreneurship
programs and social safety nets
•
Policy influence embedding TVET in all govt. secondary
schools’ space for students and local community/youth
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Establishing career counseling, life skills and enterprise
programs/linkages for youth
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