In the name of Allah the most beneficent
and
the most merciful.
As
District Coordinator
Skills & livelihood (Guddi baji)
Idara-e-Taleem-o-Aagahi
Bahawalpur
Since 2000 ITA work on education system all over the
Pakistan.In 2010,ITA took first initiative TVET(Technical and
vocational training) for learning, skills & livelihood by signing
(MOU’s) with Dept of Schools,TEVTA and UNILEVER
Pakistan Ltd. (UPL) to use schools in the afternoon, and
start Guddi baji (Pakistan’s First Rural Beauticain Program).
Guddi Baji literally meaning “Doll sisters”
Guddi baji program (3 months beautician course) basically
design for rural women.They are interested for learning
beautician techniques and want do something other than
doing home tasks all the day.It is a perfect example of
creating livelihood for youth especially for rural women in a
sustainable manner.
Objectives of Guddi Baji Program
Become
Brand
ambassadors
of Unilever
Selling
Unilever
brands
Selling
beauty
services
Rewards
against
sales
Develop
Self
Confidence
Presentable
Share
Seven Key
Messages
Independent
To support
family
Create Desire
to grow
income
Different Phases Of the Program
Phase I (2010 - 2011)
 Phase II (2012)
 Phase III (2013)Present

Guddi Baji program launched in Rahim Yar Khan
in Nov 2010 , extended to Bahawalpur in 2011
supported by
Unilever Pakistan Limited.
Targeted 3 Towns with 100 GB’s.
•Ahmadpur
•Uchsharif
•Yazman
In 2012 we cover 9 District with 28 towns and 826 GB’s
as Beneficiaries.
Sr.
No
Districts
District Rahim Yar Khan
1
Rahim Yar Khan
2
Liaqat pur
3
Sadiq Abad
4
Zahir pir
5
Khan pur
District Bahawalpur
6
Bahawal pur
7
8
9
10
11
15
16
Hasilpur
Khairpur Tamewali
Ahmadpur East
Uch Sharif
Yazman
District Lodhran
Kahror Pacca
Adan Wan Lodhran
Dunyapur
District Multan
Multan
Shujabad
17
Jalal pur peerwala
12
13
14
Sr. No
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Districts
District Faisalabad
Faisalabad
Chak Jhumra
Tandliwala
Samundari
District Chiniot
Chiniot
Bhawana
District Rawalpindi
Mandra
Sihal
District Kasur
Pattoki
Kasur
Khudian
District Sahiwal
Sahiwal
Harrapa
Chichawatni
In Phase III,we targeted 139 GB’s as beneficiaries from 4
towns
• Muzafargarh.
• Khanewal.
• Kabeerwala.
• Mian Chanuu.
Centers
No. of Students
Sanat Zar(Muzafargarh)
30
Khanewal
41
Kabeerwala
41
Mian Chanuu
27
Tool Kit used for Guddi Baji Program
Following 9 tools used for the Project
 Schools Identification.
 Recruitment / Selection Criteria.
 Hiring of Trainer.
 Setup of Training Lab
 Training session.
 Attendance.
 Entrepreneurship Development Training(EDT).
 Examination.
 Certificates Awarded.
School identification through the
Dept of Education /DCO
Identify those schools which are in the center of all Rahbar
towns, meetings with DCO & Dept of Education shared copy
of MOU’s & No Objection letter signed with "Schools
Education Department, Secretary School Education
Government of Punjab”
After getting permission shared permission letters to
head of the concern schools for facilitation & provision of
rooms.
DCO & EDO Permission Letter for Khanewal,
Kabeerwala & Mian Chanu
Muzafargarh Permission
Letter
Recruitment / Selection Criteria
In Phase I & II selection of Guddi baji’s was done by our patner
BRC(Business Research & Support Channel).
So, in Phase III we done this task own,according to SOP’s share by UPL.
 Hire local person as Socail Mobilizer for recruitment of Guddi Baji’s to
save cost of travelling from Bahawalpur to Muzafargarh & kahnewal.
 Shared all key objectives and standard operating procedures to all
recruitment team members as provided by UPL.
 Shared list of Potential towns / villages to social Mobilizers provided by
UPL.
 Recruitment in Towns/Localities was not done where Rahbar is not in
place
 We ensured that the Guddi Baji’s recruited satisfy the following criteria:
 Matriculate/Middle (Have basic reading, writing and analytical skills)
 Belongs to a village having minimum population of 5000 and maximum 10000 (700 to
1500 House Holds)
 Eager to work with UPL for 3 years.
 Ensured that no more than 3 Guddi Baji’s were recruited from any village.
 Provide replacements in Khanewal when selected Guddi Baji refuses to
sell Unilever products on cash basis.
 Only one Guddi Baji is to be recruited per household.
Hiring of Trainers
Meeting with Zonal Manager TEVTA Nazir Khan Niazi,give introduction
about Guddi Baji project and share training session of Muzafargarh
center, present request letter to cooperate in hiring of TEVTA certified
trainers for our 3 Centers
 Khanewal
 kabeerwala
 Mian Chanuu.
To,
Zonal Manager
Multan
Ref: ITA/Guddi Baji
Subject:
Request for Cooperation to hire trainers for the project Guddi Baji (Skills & Livelihood)
Respected Sir,
Idara-e-Taleem-o-Aagahi (ITA) Public Trust (hereinafter referred to as “ITA”) which is a certified
tax-exempt organization under PCP certification program striving to promote quality education in
Pakistan. The current work and partnerships extend across Muzaffargarh, Rawalpindi, Islamabad
Capital Territory, Multan, Chakwal, Gujrat, Lahore, Sheikhupura, Nankana, Kasur, Jhang, Rahim Yar
Khan and Azad Jammu & Kashmir with future expansion to Balouchistan and Sindh. ITA has worked
at policy level in provincial working group on education; it has a track record and relevant experience
in the field of uplifting the standard and spread of Education through public private partnerships
completely aligned to provisional education sector plan and priorities therein. ITA’s critical
partner for action is the public sector at all levels and its institutions, NGOs at local, national and
international level, district governments, provincial/ federal government, private corporate sector
including ICI, Nestle and Unilever, philanthropists , expatriate Pakistanis and donors alike.
ITA is working in different districts since 2008 in educational sector, now ITA will initiate a project
titled “Guddi Baji”, this will start work in Kanewal in 2013 in collaboration with the Technical
Education & Vocational Training Authority (TEVTA), Unilever Pvt. Limited (UPL) Pakistan
and the Department of Schools – seeking your cooperation to hire TEVTA Certified trainers for the
project Guddi Baji working in three Towns.
District Kanewal
Kanewal
Kabirwala
Mian Channu
Govt.Girls English Model High School Khanewal
Govt.Girls High School Maan Wala Kabeerwala
Govt.Girls Junior Model High School Mian
Chanuu
Under this project we impart Vocational skills for creating livelihoods for youth in a sustainable
manner. We will be obliged if you give us the permission and cooperate with us in this regard, this
will help the trainer to gain livelihood for herself, and support her family.
Thanking you in anticipation.
Yours Sincerely
Marium Khan
Program Manager
(skills & livilhood)
Idara-e-Taleem-O-Aagahi (ITA)
Copy is forwarded for information to:
I.
Idare-e-Taleem-O-Aagahi (ITA) public trust Pakistan 41-L, Model Town Extension, Lahore
II.
Executive District Officer (Edu)
III.
The Heads of the concerned School
IV.
Office file
Request Letter to ZM
TEVTA for Tevta
Certified Trainer
Setup of Beautician lab
After sharing of EDO’s/DO’s permission letter to heads of the
schools/center prepare lab for guddi baji’s as a complete setup like
beauty parlour with all cosmetics & electronic materials,aprons and
manuals for curriculum.Display posters,standees of 7 key
messages,panaflexes,reward plan,monthly income plan and
all marketing material(sunsilk,lux & fair&lovely) from unilever
Pakistan limited.
Training Session
Free 2 months beautician training started in
Muzafargarh (22nd April 2013)
Khanewal (24th May 2013)
Kabeerwala (3rd june 2013)
Mian Chanuu (4th June2013
Attendance
Maintain daily & weekly attendance with complete data each week with
respect to all Guddi Baji’s from all 29 towns in 2012 & 4 towns as per
formats given by unilever and shared all attendance record to Miss
Habiba Haroon (from Unilever) and Program Manager(Guddi Baji) on
daily as well as weekly basis.
Daily & Weekly Attendance Formats 2012
Weekly Attendance
Format 2013
Entrepreneurship Development
Training(EDT)
After 2 months success full beautician training we conduct EDT first
time for Guddi Baji’s in phase III.
Objectives of the EDT:
 At the end of training Guddi Baji’s understand what kind of
Knowledge, Skills and attitude require for Successful Business.
 Become able to design best business Plan.
 Manage their business by enhancing their attitude.
 To develop entrepreneurial quality and motivation.
 Mobilize the community to become part of their business team.
 Identify opportunities from threats.
 Deep technical entrepreneurship skills.
 Become creative, innovative, communicative and resourcefulness
Examination
At the end of beautician training & EDT session, conducted 100 marks
paper according to format given by TEVTA for Guddi Baji’s for
evaluation of their learning and performance during the session.
After this prepare mark sheet for our record and to share with DM
TEVTA to sign the certificates.
Guddi Baji
Exams Format
Mark Sheet Format
Certificates Awarded
Guddi Baji’s awarded with signed certificates from DM TEVTA,shared
mark sheet of the students for their record with request letter for signing of
Certificates.
NO. Idara-e-Taleem Aagahi/Office/BWP/2012/………
Date ……………
The District Manager
TEVTA Office,
Bahawalpur.
Subject:
Request for Signature of Certificate
Respected Sir,
It is requested that please sign the certificate of the students who have
passed out from the following Centre’s. The detail is as under.
Sr.no
No of Student
Name of Centre
Bahawalpur
Serial No
Batch
493__524
Guddi Baji
1
32
2
30
Hasilpur
525__554
Guddi Baji
3
26
KhairPur
555__580
Guddi Baji
1_____39
Guddi Baji
Adan Wan Lodhran
4
39
5
42
Dunyapur
1_____42
Guddi Baji
6
34
Karor Pacca
1_____34
Guddi Baji
Your cooperation highly appreciated
Arshia Khursheed
District/Program Manager Skills &Livelihood
Idara-e-Taleem-O-Aagahi
Bahawalpur
CC: TO:
1. District Manager TEVTA Office Bahawalpur
2. Office Concern
Request Letter to DM
TEVTA for Signing of
Certificates
Challenges
 In first two phases,BRC team selected/recruited guddi bajis.Don’t
sharing of information for Selling of unilever products for 3 years when
girls know about it, left the course during training phase.with the help of
trainers we enrolled the girls to complete the batch.
 Commit financial incentive with head of the school in chichawatni but
unable to pay it,head of the school lock the room and refused to
continue training in the school.After long discussion,she was agree for
only two months and training session completed as per her order.
 Due to no proper sharing of latest information,unilever sold first stock to
Guddi Bajis on credit basis not on cash, after one month during training
in khanewal,this information shared by Habiba our latest strategy is to
sell products on cash basis.It create hustle bustle and large no of girls
left the course.we faced lot of problems regarding set target for class
strength .with the help of SM we provide replacemaent on time and
comptete the training with 41 students as beneficiaries.
Achievements
From the very first day we set our target for
Preparing today’s youth for tomorrow’s challenges.
We achieved our target step by step, starting from Bahawalpur District since
2011,with only 3 centers &100 GB’s to now targeted 8 districts with 24
centers and 774 GB’s as beneficiaries.
After successful completion of Guddi Baji phase I & II, ITA took 2nd step for
another TEVET Program “SSP self Sustained” Program, also known as
Paid Group(ITA Own Initiative) in Guddi Baji Labs
In this program we charge minimum fee Rs2000-Rs3000 for 3 months
Courses from trainees.
Running Trades
Currently, we are working in two trades for 3 months
courses
 Beautician
 Tailoring
Geographies covered & beneficiaries
From 2012 to till now, we covered 6 District with 15 towns and
1067 trainees
District
Location
Trade
No. of Students
Beautician
116
Tailoring
100
Beautician
66
Tailoring
30
Beautician
49
Tailoring
59
Bahawalpur
Beautician
21
Khairpur
Beautician
17
Hasilpur
Beautician
80
Adan Wan
Lodhran
Beautician
17
Tailoring
27
Beautician
55
Multan
Beautician
125
Shujabad
Beautician
141
Basti Malook
Beautician
32
Pattoki
Beautician
25
Khanewal
Beautician
20
Beautician
27
Beautician
60
Uch Sharif
Yazman
Bahawalpur
AhmadPur
Lodhran
Dunyapur
Multan
Muzafargarh
Kasur
Khanewal
Kabeerwala
Mian Chanuu
Tailoring:216
Beautician:744 passed out
Beautician:107 Currently
Enrolled
Steps used for SSP’s Labs
Admission Criteria:
 Trainers of our GB labs help in the recruitment process for Paid groups.





Mobilize in the community and display hand made charts as advertizing
for admissions.(in Schools, Degree colleges etc)
No restriction for trainees regarding specific towns / villages for getting
admission in the course.
Minimum qualification required for trainee is Middle/primary (Have basic
reading, writing and analytical skills)
Admission form filled by the student and Attach
- Photocopy of NIC
-Last academic record
-1 passport size picture.
Rs 2000/- charge as fee for course
Course duration is 3 months.
 When no of students exceed the limit(max 30) then divided in two shifts.
 Provide all training material (only for demo).,practicing material brought
by students themselves.
 Same training panaflex syllabus provided to Guddi baji lab used for paid
group session.
Training Session:
 3 months training session conducted by TEVTA certified & experienced
trainer.
Fee collection Record:
 Issued student fee receipt acknowledgement to the students against fee
collected by District coordinator & Finance officer .In some cases trainer
also collect fee from students.
 Maintained files for admissions forms(hard copy) as well as soft
according to format.
 Maintain fee record sheet of all labs in soft as well as hard form and
attached with
- Students Enrollment sheet with Fee details
- 3 months attendance copy of the students
- Copy of Fee register receipt and accounts copy
-Share Deposit slips in case of other District like (Multan,Muzafargarh)
Attendance:
 Daily attendance shared by trainer.
Monitoring Visits:
 Monitor training session of labs twice a month.
Examination:
 Conduct exams(100 marks paper) at the end of course.
Certification:

Awarded by DM TEVTA signed cerficates.
Admission Form
with Required
Documents
Enrollment Sheet with
Fee Details
Fee Record Sheet
Attendance
Record
Certificate for Paid
Group Trainees
Challenges
 First challenge I faced in SSP no single documentation
shared.(MOU’s,permission letter etc).
 Face problem when I met with Zonal Manager
Tevta(Nazir Khan Niazi) he had no single information
regarding our SSP.
 No advertising or publicity material. Trainers made
Hand made Charts for admissions and display in the
centers.
 SSP effected by many other organization, they offer not
only free courses and also pay stipend and giving
training material to students.
Achievements
With lot of Challenges and problems we targeted 5 Districts with 12
Towns and 960 students as beneficiaries from 2012 to till now
District
Location
Trade
No. of
Students
Beautician
116
Tailoring
100
Beautician
66
Tailoring
30
Beautician
49
Tailoring
59
Bahawalpur
Beautician
21
Khairpur
Beautician
17
Hasilpur
Beautician
80
Adan Wan
Lodhran
Beautician
17
Tailoring
27
Beautician
55
Multan
Beautician
125
Shujabad
Beautician
141
Basti Malook
Beautician
32
Pattoki
Beautician
25
Uch Sharif
Yazman
Bahawalpur
AhmadPur
Lodhran
Dunyapur
Multan
Muzafargarh
Kasur
Tailoring:216 (Passed out)
Beautician:744 (Passed out)
Suggestions/Reccomendations
 Provide advertising or publicity material.
 Share documentation/Mou /permission,finacial incentive for school if
any, to share all with Dept of Education, head of the schools
 Training Curriculum in the form of manuals/paneflex for trainees of new
centers.
 Amend fee register form.
Reporting to Marium PM
(Skills & livelihood)








Inauguration report of centers
Shared all Guddi Baji Record(2011-2013)
Daily & Weekly Attendance
EDT Report of centers
Case Studies
Monthly work plan
Monthly Budget for Guddi Baji
Compiled all Livelihood Data from 2011-2013 of all districts where ITA
work.
 Delivered financial incentive cheques Rs15000/- to head of the
schools(Muzafargarh,Khanewal,Kabeerwala & Mian Chanu)