BOSTON
PIZZA
Dylan and Damon
INTRODUCTION
• “Boston Pizza is a great example of a
successful Canadian franchise worth
investing in”
• History
• Boston Pizza was founded in Edmonton,
Alberta in 1964. The owners, George
Melville and Jim Treliving created a very
successful franchise. In 2009, revenue
produced was $848 million. The
franchise has expanded in to United
States, but is better know as Boston’s
there.
PRODUCT
INFORMATION
• Boston Pizza offers “2 experiences
under one roof”.
• Family Friendly Casual Dining and A
Sports Bar
• Offers over 100 menu items, ranging
from gourmet pizzas to appetizers,
salads, pastas, sandwiches and desserts.
FRANCHISE
OPPORTUNITIES
• Boston Pizza is always open to
expanding their franchise throughout
Canada.
• Local locations include Mississauga,
Toronto, Oakville and Brampton.
• Current franchising opportunism
include:
• Laval Quebec
• Mississauga Ontario
• Richmond B.C
• You can also suggest your own location
as long as it meets site requirements.
TERRITORIES
• Location: Prince Michael and Dundas
St.E
• By buying out Shoeless Joes, we will be
bringing in a larger dining franchise into
the local Joshua Creek community.
• Current Locations in Oakville
• 2011 Winston Park Dr.
Oakville/Mississauga
• 270 North Service Road W Oakville
REQUIRED INVESTMENT
• Franchise Fee: $ 60,000
• Total Investment: $ 1.5 million to $2.4
million
• Minimum Investment: $ 600,000 to
$800,000
• Royalties: 7% are paid on food gross
sales
• Additionally, 2.5% on gross food is paid
to national co-op advertising fund by all
franchisees
COMPETITIVE
ANALYSIS
•
•
•
•
Subway
Location: Prince Michael Drive
Operating Since 2008
Mission Statement: “To provide the
tools and knowledge to allow
entrepreneurs to compete successfully
in the Fast Food industry worldwide,
by consistently offering value to
consumers through providing great
tasting food that is good for them and
made the way they want it.”
• Total Global Revenue: $ 16.1 billion
• 2563 total locations in Canada
•
•
•
•
•
Kelseys
Location: Wyecroft Road Oakville
Operating Since 2008
System Sales in excess of $1.3 billion
12 total locations in the GTA,and over
700 in Canada
• Owned by Cara Operations Unlimited
• Mission Statement: “We are and will
continue to be a leader of the
restaurant industry in Canada, by being
the best branded restaurant company
in the world.”
MOST
NUTRITIOUS
MEAL
• Side Dish: Boston Pizza’s Famous Garlic
Twist Bread and Spinach Salad
• Main Couse: Vegetarian Pizza on Whole
Wheat Multi-Grain Dough
• Beverage: Water/Orange Juice/Veggie
Garden Cocktail/Red Wine
• Meal is on the lower side in terms of
calories and trans fat, and also includes
many essential vitamins.
LEAST
NUTRITIOUS
MEAL
• Side: Boston Pizza Breaded Teriyaki
Wings
• Main Couse: Bacon Double
Cheeseburger/ Spicy Perogy Gourmet
Pizza
• Beverage: Assorted Soft Drinks
• This meal has items with the highest
amount of fat and calories out of the
entire menu. There is also no source of
vegetables, making it high in sodium
and less nutritious
ADDITIONAL FRANCHISE INFORMATION
• The franchise fee is refundable until advancement of
project has been approved, and the Lease/Franchise
Agreement has been executed
• After approval, franchising department can assist
with financing through lending institutions
• Real Estate deal is usually structured by land lease
• Construction of the restaurant typically takes 7-9
months, from architectural blueprints to grand
opening
CONCLUSION
• In conclusion, investing in this franchise would prove to be
successful. Boston Pizza has demonstrated great success and
franchise growth for 40 years in Canada. This is proved by its 2010
sales in excess of $853 million. Location also plays a huge role in the
success of this franchise. If one were to open up on Prince Michael, it
would steal away all the competition. Being so close to the Joshua
Creek neighborhood, many consumers ranging from high school
students to business employees will get easy access to this
restaurant. This location is also near a major intersection, helping its
consumer base increase.