Helping Students Get Ready for
College: Resources, Access, Equity
ASPIRA Training – Part 1
November 2012
Agenda
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Education Demographics
Five Ways Education Pays
YouCanGo! & BigFuture
A Few Resources
Questions & Answers
Education Demographics
Adriana Flores
Senior Director, Diversity
Initiatives
Latino Students and College
• In a 2010 survey, 87% of the Latinos surveyed said a college
education is extremely important or very important.***
• Census figures show that only 19.2% of Latinos had an associates
degree compared with 41.1% among Americans overall in the 25-34
age group.**
• Latino students have a much higher dropout rate than African
Americans or whites. Some 41% of Latino adults age 20 or older do
not have a regular high school diploma, compared with 23% of black
adults and 14% of white adults.*
Sources:
*Hispanics, High School Dropouts and the GED, May 13, 2010, Pew Hispanic Center
**U.S. Census
***National Center for Educational Statistics, U.S. Department of Education
Latino Student Transition to College
Latinos are less likely to graduate from high school on time, and those
who do are less likely to go straight to college.
Public High School Average
Freshman Graduation Rate 2007–
20081
Percentage of High School
Graduates Enrolled in Two- or FourYear Colleges Immediately After
Graduation 20072
91%
81%
75%
64%
All
Hispanic White
67%
64%
62%
Black
Asian
AI/AN
All
70%
61%
Hispanic
56%
White
1.NCES Public School Graduates and Dropouts from the Common Core of Data: School Year 2007-08
Black
Five Ways Ed Pays
Annika Many
Senior Director, Advocacy
College Board Advocacy & Policy Center
Education Pays 2010
The Benefits of Higher Education for Individuals and Society
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Part of Trends in Higher Education Series
Focuses on nonmonetary benefits in addition to the
financial returns of higher education
Research Highlights:
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Individuals with higher levels of education earn more and are more
likely than others to be employed.
The financial return associated with additional years of schooling
beyond high school and the gaps in earnings by education level
have increased over time.
College-educated adults are more likely than others to receive
health insurance and pension benefits from their employers and to
be satisfied with their jobs.
Adults with higher levels of education are more engaged citizens
than others.
College education leads to healthier lifestyles, reducing health care
costs for individuals and for society.
College-educated parents engage in more educational activities
with their children, who are better-prepared for school than other
children.
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How can we inform parents and students about
the full benefits of earning a college degree?
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Translate Education Pays:
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Deliver compelling messages to parents
– Create a vision for students — particularly first-generation, minority, and
low-income — that college will change their life.
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Strengthen college aspirations and parental support for children’s
educational plans
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Use language and graphics that connect with younger students and
their families
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English and Spanish
Five Ways Ed Pays Parent Student Campaign
• Research translated into a parent and student
communication
• Poster series
• Brochures for counselors and parents
• Ad series for school buses and mass transit
• Houston Pilot Campaign
Play
• Online Toolkit
Video
Five Ways Ed Pays Resources
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Free Campaign Materials
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Brochures, posters, 1-pagers; everything in English and Spanish
Five Ways Ed Pays Campaign Overview Presentation
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For use with your community
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Five Ways Ed Pays Campaign Video
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Five Ways Ed Pays Campaign Toolkit
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Everything you need to launch your own campaign
Contact information for regional support from the College Board
www.collegeboard.org/fivewaysedpays
YouCanGo! & BigFuture
Laura Barnes
Senior Director, Digital
College Planning Products
A Little Background…
Three years ago, the College Board set out to create new college
guidance websites in order to democratize access to college-going
information for all students.
Vision and Purpose:
Create a comprehensive and innovative online resource that
helps all students aspire, find, connect, and enroll in the right
college that sets them on the path for success in life
Strong focus on meeting needs of underserved and lowresourced students
Collaboration and Research
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We partnered with the Education Conservancy , a non-profit
organization committed to improving college admission processes for
students, colleges and high schools
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The collaboration is also guided by an advisory board of education
practitioners (who represent a broad cross-section of education)
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And it is strongly influenced by continued research, conversations,
and collaboration with educators, educational organizations, and
students. This includes a large amount of primary research with
lower-resourced students:
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Interviews
Focus groups
Surveys
– User testing
– Collaborative brainstorming
Guiding Principles
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Be educationally driven and student-centric
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Reach more underserved, under-resourced students
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Help students for whom the college planning process is
confusing, intimidating and too costly
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Support college planning as a student-directed process
5 Key Messages
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College matters – for life
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College is possible for most students
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It’s important to find colleges that are the right fit for
each student
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College is probably more affordable than many families
think
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It’s important to start planning now
So, what did we make?
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Free
Inspiration
Simple guidance
Practical Support
Great Place to Start
Simple, short college plans
Target: lower-resourced students
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Free
Step-by-step guide to college
Comprehensive guidance
Many ways to get started
Many ways to search for college
Customizable college plans
Target: All students
[live demo]
A Few Resources
Resources for Spanish-Speaking Families
Mentors play a vital role for students when they:
• Meet with students regularly and often
• Begin discussions early on in the high
school career
• Provide resources for financial aid process
Resources to support counselors:
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Major national campaigns:
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Univision’s Es El Momento
Telemundo’s Saber Es Poder
Hispanic Scholarship Fund’s Your
Words Today
Professional development opportunities
College Board programs and services
ASPIRA’s College Board Webpage
http://lp.collegeboard.org/aspira
Questions & Answers
For Additional Questions and Information
ASPIRA@collegeboard.org
Thank You!
We’ll see you again Dec 7 for Part 2!