Meeting of the Minds
San Francisco
© 2010 Cisco and/or its affiliates. All rights reserved.
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• Cisco and Qualcomm offer the latest in Carrier Grade
Wi-Fi Services for the City of San Francisco
• City Wi-Fi Access of Today and Tomorrow:
• Next generation Wi-Fi Solutions from Cisco &
Qualcomm
• Seamless Wi-Fi roaming (Next Generation Hotspot)
• Wi-Fi Analytics
• Wi-Fi Location Based Services
• Snapdragon Camera Gestures
• Wi-Fi Display & High Efficiency Video
• Wireless Charging & Smart Energy Metering
© 2011 Cisco and/or its affiliates. All rights reserved.
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Are you ready for this?
2015
67%
About
Will be video
Mobile data grow rate will be
x3
faster
than fixed IP
2010
Mobile data
to grow x
26
15 billion
Connected devices
(2 per capita)
traffic growth
Avg. mobile user to
generate about
1GB
/month
Comparing to 63MB
today
Source: Cisco Visual Networking Index 2011
• Deliver accurate, continuously available, and secure broadband over Wi-Fi
• Enable new context-aware applications in public and private venues
•
•
•
•
•
•
Navigational services
Local Services Discovery
Proximal “push” advertising & content delivery
Finding people and items of interest
Consumer analytics
Asset tracking
Shopping
Malls
Stadiums
© 2011 Cisco and/or its affiliates. All rights reserved.
Airports
University
Campuses
Museums
Convention
Centers
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DETECT
CONNECT
ENGAGE
GUEST PRESENCE
GUEST ACCESS
GUEST EXPERIENCE
• A clear technology path for transforming the network
• Offer services customized and localized for each citizen or customer
• Create differentiated in-venue experiences
© 2012 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
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Detect, Connect, Engage
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Next Generation
Hotspot
EAP-SIM, EAP-TLS,
EAP-TTLS
Roaming
802.1x/802.11i
Encrypted Wi-Fi
Link
802.11u
Pre Association
Pre Authentication
Seamless authentication &
Wi-Fi roaming - Wireless
Broadband Alliance
Local Service Discovery
RELIABLE
SEAMLESS
SECURE
PROFITABLE
Carrier class
solution
Simplifies network
discovery and
selection for
seamless cellular
data offload
Extends existing
SIM-based
authentication
techniques over
encrypted Wi-Fi
Enables locationbased and valueadded services
© 2011 Cisco and/or its affiliates. All rights reserved.
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Target services by understanding patterns
Predict where people go
Certainmove
parts through
of retail get
more
How people
a venue
visitors
© 2011 Cisco and/or its affiliates. All rights reserved.
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• Specific information about a geo-location – either indoors or out
• Improved customer experience drives loyalty
• Offered service can increase basket size
• Targeted advertising/marketing
• Find a Family Member/Friend
© 2011 Cisco and/or its affiliates. All rights reserved.
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MSP
Credentials
Smartphone
Residential
Managed AP
3G Macro Site
Internet
Metro Wi-Fi
Cisco Cloud Connect
“Plug and Play”
Partner Net
SMB Managed AP
On Premise
Content
Stadium / Large Venue
Indoor Hotspot
© 2011 Cisco and/or its affiliates. All rights reserved.
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• Wi-Fi Alliance – Board of Directors
• WBA / Next Generation Hotspot – Board of Directors
• Small Cell Forum – Board of Directors
• IEEE – Chair of multiple working groups
© 2011 Cisco and/or its affiliates. All rights reserved.
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